Pere  Joan  Ribas  Barceló  

Amazon.com Innovation Strategy

!

!

CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course

Pere Joan Ribas Barceló perejoanribas@gmail.com

Innovation

Aha! Moment?

“When a company comes up with an idea,

it’s a messy process. There’s no aha moment,”

Jeff Bezos Amazon.com

Going from A to B it is a long road of trial-and-error

learning…

Innovation

Amazon invested heavily in R&D to develop its own dedicated hardware reading device. The first Kindle was released in 2007, three years before the Ipad.

Kindle 2 was released in February 2009 positioning Amazon as an innovative and disruptive company.

Innovation

§  234

Turning the idea !into a product

“To turn an idea into a successful product

you need a combination of

stubborn relentlessness and

flexibility”

Jeff Bezos Amazon.com

Innovation

Amazon drones

Innovation

Amazon Locker is a self-service delivery location to pick up packages. It allows customers to use an Amazon Locker location instead of delivering a package at home or business address, and pick up the parcel at any time. Once the parcel is delivered in the Amazon Locker, customers receive a notification with a unique pick-up code to open the locker.

Innovation

At some point Amazon will stop buying products from the manufacturer to print the products in its own fulfilment centers. This disruptive innovation will allow Amazon to improve its logistics network and

reduce once again customer´s costs.

3D Printing

Innovation

Blue Origin

Blue Origin is a personal Bezo’s venture firm created in 2000 The company is developing technologies to enable private humans to access the space with the goal of

dramatically lowering costs of space tourism

Amazon Innovation

1999   2000   2006   2009   2010   2011   2012   2013   2014   2015  

Is an easy way to preload a customer’s information to do

a purchase process with a single click

Price, selection, and convenience are at the core of Amazon’s disruptive innovations

Amazon Recommendations

Improving shopping experience

This  is  an  example  text.  Go  ahead  and  replace  it  with  your  own  text.  It  is  meant  to  give  you  a  feeling  of  how  the  designs  looks  including  text.  

Amazon.com TIMELINE

1994 Company started July

Amazon Timeline

1995 April 3, 1995 fist order

1996 first page of WSJ

1997 Amazon’s IPO

1998 CDs and DVDs expansion

1999 Toys and Electronics expansion

2000 Dot-com bubble MARKETPLACE First offline alliance

2001 Borders deal

2002 Launces Amazon Web Services (AWS)

2003 jewellery

2006 Amazon Fresh

2007 Kindle Mp3

2010 Amazon Video

2011 Kindle Fire

2014 Fire Tv Smartphone

2015 Prime Air ?

2004 Shoes

2005 Amazon prime

2008 Amazon Games

2009 Kindle 2

2012 Kindle fire HD

2013 Amazon Art

§  The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013)

§  One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011)

§  The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011)

§  Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011)

§  Amazon.com: Get Big Fast, Robert Spector (2002)

§  Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009)

Bibliography

Videos

§  Amazon's Truth Behind the Click BBC Documentary

§  Amazon.com Full Story - World Biggest Online Retailer Revealed

§  Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon

§  Amazing Amazon Story - Jeff Bezos Full Speech

§  TED: Jeff Bezos: The electricity metaphor

§  Amazon's Jeff Bezos looks to the future

§  Four Peaks: My interview with Jeff Bezos

§  Inside Amazon: Secrets of an Online Mega-Giant

§  Amazon's Truth Behind the Click

§  Jeff Bezos at the Stanford Graduate School of Business

§  Jeff Bezos on Amazon, Innovation, Customer Service, Kindle

§  Jeff Bezos discusses Amazon Business Model and Mission

Thank you for your attention

Internet companies series!