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SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.

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Page 1: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Amazing Results from

Smartphone Food Photography

July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.

Page 2: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

• Describe essentials of Smartphone food photography (background, lighting, contrast, etc.) in school settings.

• Discuss food photo pitfalls to avoid in school meal photos (faces, sanitation no-nos, messiness, yuck factor, etc.).

• Optimize your use of Smartphone photos in multiple social media channels.

OBJECTIVES

Page 3: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Page 4: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

• Cheerleader for Excellence in School Health & Child Nutrition • Consultant to agencies, organizations & districts nationwide • 2013 Montana School Nutrition Professional of the Year (MT SNA) • 2012 Silver FAME winner (SNA) • Facebook

School Meals That Rock

• Twitter @SchoolMealsRock

• Pinterest SchoolMealsThatRock

• Blog SchoolMealsThatRock.org

Dayle Hayes, MS, RD

Page 5: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

DISCLOSURE • Board Member/Advisory Panel

– Kellogg’s Breakfast Council – American Association of School Administrators (AASA) Breakfast Advisory Council

• Consultant – US Department of Agriculture and Team Nutrition Program – Multiple state departments of education and agriculture – Idaho Barley Commission – Mushroom Council – American Egg Board – CLIF bar – Chobani Yogurt

• Speaker’s Bureau – National Dairy Council and state/regional dairy councils – National Cattlemen’s Beef Association and state beef councils

Page 6: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Amazing Results

from Smartphone

Food Photography

Page 7: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

PROMOTING

YOUR PROGRAM

Page 8: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

It’s All About

YOUR PHOTOS

Page 9: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Putting Your

Smartphone to Work for YOU

Page 10: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

School Meal Detractors

Page 11: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Page 12: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

Page 13: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

School Meals That Rock

Page 14: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

School Meals That Rock

Page 15: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

@SchoolMealsRock

Page 16: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

One PHOTO is worth

a 1,000 words & 10,000+ views

Page 17: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

One PHOTO

Farm-to-Cafeteria 2014 ~ School Meals That Rock

Page 18: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

What You Need to Take

GREAT School Food Photos with Your Smartphone

Page 19: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

What you need to start …

– Quality food – Smartphone – Students/customers – Permission

Page 20: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

What you need to get better …

– PRACTICE – PRACTICE – PRACTICE

Page 21: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO

Page 22: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

Page 23: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

1. Background

Check out what’s there or make your own.

Page 24: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

Page 25: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

Page 26: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

BACKGROUND

Farm-to-Cafeteria 2014 ~ School Meals That Rock

Page 27: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

BACKGROUND

Page 28: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

BACKGROUND

Page 29: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

BACKGROUND

Page 30: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

2. Quality

High quality – fresh & as hot/cold as possible.

Page 31: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

Page 32: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

Page 33: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

Page 34: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOOD QUALITY

Page 35: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOOD QUALITY

Page 36: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOOD QUALITY

Page 37: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

3. People

Every detail is critical, so is permission.

Page 38: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

Page 39: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

Page 40: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

PEOPLE

Page 41: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE

Page 42: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

PEOPLE

Page 43: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

PEOPLE “There is no greater insight into the future

than recognizing we save our children, we save

ourselves.” Margaret Mead

Page 44: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

4. Lighting

Fluorescent is difficult, natural light is in.

Page 45: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

LIGHTING

Page 46: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

LIGHTING

Page 47: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

LIGHTING

Page 48: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

LIGHTING

Page 49: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

LIGHTING

Page 50: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

5. Contrast

Go with bright primary colors in food & trays.

Page 51: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

CONTRAST

Page 52: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

CONTRAST

Page 53: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

CONTRAST

Page 54: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

CONTRAST

Page 55: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

CONTRAST

Page 56: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

CONTRAST

Page 57: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS

5. FOCUS

ALWAYS check your focus.

Page 58: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOCUS

Page 59: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOCUS

Page 60: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOCUS

Page 61: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014 Farm-to-Cafeteria 2014 ~ School Meals That Rock

FOCUS

Page 62: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOCUS Do you know how to

FOCUS your camera or phone?

On your phone, try tapping the screen!

Page 63: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

FOCUS

Page 64: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

SIX THINGS 1. Background 2. Quality 3. People 4. Lighting 5. Contrast 6. FOCUS

Page 65: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

What you need to start …

– Quality food – Smartphone – Students/customers – Permission

Page 66: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

What you need to get better …

– PRACTICE – PRACTICE – PRACTICE

Page 67: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

SNA ANC Boston ~ July 2014

• Facebook School Meals That Rock

• Twitter @SchoolMealsRock

• Pinterest SchoolMealsThatRock

• Blog SchoolMealsThatRock.org

• Email [email protected]

Dayle Hayes, MS, RD

Page 68: Amazing Results from Smartphone Food Photography · 2014-07-03 · SNA ANC Boston ~ July 2014 Amazing Results from Smartphone Food Photography July 15, 2014 ~ 10 am and 2:15 pm

Evaluate this session online.

Visit onthego.schoolnutrition.org on your cell phone’s browser.

Click the “Evaluate Your Sessions” link.

THANK YOU!

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