amazing grass proposal 5.0
TRANSCRIPT
Create The Conversation
Campaign Proposal
Amazing Grass
We are not an ad firm. We are a conversation firm. We get the internet talking about our clients with the help of our online influencers.
• Genuine Influencers – Our influencers are real people with interested and engaged followers. When they talk, people listen.
• True Reach – Our Influencers share Photos, Videos & Tweets in excess of 250 million impressions a day.
• Consistent Message – We tell a cohesive story across multiple platforms, all calibrated to the voice and tastes of our Influencers and their audience.
• Real Time Reactions – We adapt in real-time to changing situations and emerging opportunities.
• State-of-the-Art Technology – We track all of this data in real time through a highly-efficient, and highly-optimized application.
Introducing BranderThe Premier Social Influencer Company
We are the connectionOur Technology connects our Clients with likeminded Influencers. Their Creative content puts you at the
center of the conversation!
riccardopozzoli stylin in some @DSTLDby the beach
Brander will leverage the power of our influencer network to create…
Relevant Content that builds lasting awareness and trust in the Amazing Grass brand.
Massive Awareness of Amazing Grass as a major producer of all-natural green drinks, designed to improve digestive health and increase energy!
Engaging Conversation about Amazing Grass and their products throughout the social media space over the course of the campaign.
True Results, as our long-term efforts position Amazing Grass on the vanguard of plant-based nutritional health, and as the go-to brand for all-green, organic food and drink.
Amazing Grass Outline
Amazing Grass Social Strategy
Influencer Driven-MarketingOur Influencers will make a series of sequential posts, documenting how the provided Amazing Grass product is affecting them over the course of 1 month. This will demonstrate the effectiveness of the product, and generate long-term conversation about the Brand that will drive traffic to the website, as well as to all allied social media feeds.
Our trusted Influencers are selected to participate in your campaign based on their relevance to your target demographic. Once approved by the client, our Influencers will be deeply integrated into the campaign as brand ambassadors. To this end, they will be capable of travelling, documenting, and posting for the brand as needed - according to the given campaign parameters.
Recommended MediumsWe would recommend integrating the following feeds into your campaign:
Instagram offers the perfect opportunity to highlight your
company in a visually appealing and engaging manner.
Brander will position Amazing Grass on the vanguard of plant-based nutritional health, and as the go-to brand for all-green, organic food and drink. Influencers appealing to a targeted audience of health conscious men and women aged 21+ will document the effectiveness of the product over the course of the campaign– creating massive conversation about Amazing Grass.
Possible Amazing Grass Conversations:Excitement as followers try the product out for
themselves and experience a similar boost in energy and digestion!
Discussions about which Amazing Grass products are right for them.
Amazing GrassContent Delivery
By engaging users directly, the resulting chatter will generate awareness,
interest, and excitement for Amazing Grass while setting the stage for organic
mentions, likes, re-grams, and more.
Once a campaign is underway, Brander will track all social metrics in real-time throughour robust analytics platform. We'll stay in close contact throughout the process andcompile all measurable data into detailed reports for your review. This will include adetailed summary of the total clicks, hashtag trends, comments, and responses foreach individual platform. All of this will then be compiled to calculate both total reachand total engagements.
When the campaign succeeds, you’ll know exactly why.
Amazing Grass Campaign Metrics and Summary
Execution detailsFlight Dates: TBDInvestment: TBDCelebrity Integration: TBDGeo: North America
Conversational Tracking@AmazingGrass#EnergySuperFood#AmazingDigestion
Social engagements before Brander Campaign
Social engagements during Brander Campaign
Data Points: Clicks
Hashtag TrendsCommentsResponses
Some sponsored posts on Instagram are NOT permanent. Longer campaigns allow for a more
sustained burst of conversation.
Option 1Ignite Conversation1 Month Campaign
Cost: $10,000
True Reach Impressions: 600,000
Number of Influencers: 4
Average Influencer Following: 150,000 Followers
Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Ashley Diana Cox | @LipstickAndBerries| 186,000
Option 2Deeper Engagement1 Month Campaign
Cost: $15,000
True Reach Impressions: 1,000,000
Number of Influencers: 4
Average Influencer Following: 250,000 Followers
Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Alex Centomo | @AlexCentomo| 251,000
Option 3Social Celebrity Integration
1 Month Campaign
Cost: $30,000
True Reach Impressions: 2,500,000
Number of Influencers: 5
Average Influencer Following: 500,000 Followers
Average Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Arianny Celeste | @AriannyCeleste | 706,000
Budget
The ResultTaking Your Company to the Next Level
AVAILABLE ON:
What can you expect from a campaign with
Brander?
Approval of far-reaching Influencers
Widespread exposure
on social mediaDramaticIncrease
InDownloads
Expanded Presence
Thank You
Create The Conversation