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Bethany Beck

Social Media Coordinator

• Job started in the summer of 2013

• Post once an hour

• Duties:

• Traffic updates• Video production• Social Media

• Weekly videos• Announcements• PR releases

“We want to be the voice of Amarillo’s community.”

Morris Communications

• 1800s – Morris Family in Augusta, Georgia

• 1945 – Southeastern Newspaper creates modern company

• 1970s – modern company• Purchased Augusta’s radio and TV station• Added two newspapers in Savannah and Athens• Purchased Florida Publishing Company in 1983• The company expanded overseas in 1998

“Media of the 21st Century”

Amarillo Globe News

• Founded 1887 as Amarillo Daily News

• Dr. Nunn, a Baptist deacon, became owner in 1920s• Amarillo Daily News (Daily

Panhandle & Tribune)• Amarillo Post

• Howe created Amarillo Globe in 1923

• Sold to Howe (Kansas) in 1926 forming Globe News Publishing Company

Mission Statement• No set mission

statement

• Try to provide fair unbiased news

• Quote on the front of AGN• “A newspaper may be

forgiven for lack of wisdom, but never for lack of courage.”

Stakeholders

• Reporters

• Editors

• Subscribers

• Amarillo Community

Social Media @AmarilloGlobeFacebook• Most frequently used

• Receives the most engagement

• Uses photos

Twitter• Many accounts from journalists

Instagram• Light hearted

• Hard to maintain while onsite

Pintrest, Google+, Tumblr• Not utilized as much

• Beginning to revive them

• All social media pushes back to website.

• Multiple reporters have access to the accounts.

Tracking

Chartbeat

• They check in every few seconds

• Monitors:• How many people are viewing on mobile vs. website• Current visits• Traffic sources: direct, links, social media, search,

internal• Top links

Works CitedMorris Communications. (n.d.). Retrieved May 3, 2015, from http://www.morris.com/

Chartbeat: Real-Time Web Analytics Software. (n.d.). Retrieved May 3, 2015, from https://chartbeat.com/

History of the Globe-News. (n.d.). Retrieved May 1, 2015, from http://amarillo.com/agn100/history/