amanda's presentattion dieticians pres todd meisler
TRANSCRIPT
Todd MeislerZD Design Agency
[email protected]: @zddesignfacebook: zddesign
Online Optimization, Coaching and Consulting
Who the Heck am I?
Todd MeislerZD Design Agency
[email protected]: @zddesignfacebook: zddesign
What more can I say?
Todd Meisler, Super Genius
Rule #4The more the merrier!
A little about me
Rule #4The more the merrier!
What Every Dietitian Needs to Know About Social Media
and SEO
And much more
Rule #4The more the merrier!
Goal #1: Create a strong online presence using social media, blogging an
SEO
Rule #4The more the merrier!
Goal #2:Create a viral marketing cycle
including 4 components:
Goals, Content, Target, Amplify
There is more to it than that, where do you fit in?
Rule #6Be a BFF!
Be an expert in what you do and market that
Google likes reviews.
Rule #10Stay Gold Pony Boy!
Who is your target? build the persona
You will never wonder if you are marketing to the right person.
Rule #10Stay Gold Pony Boy!
Do I Really Need Social Media?
If you want to market your business and brand you do.
Rule #10Stay Gold Pony Boy!
Linkedin, twitter, facebookYES!
Rule #5Junior High For Life!
Why is the there NO Engagement
on my Social Accounts?
Because you are not offering anything of value.
Do I have to blog?
Yes, please!.
Rule #6Be a BFF!
Who Gives a Tweet?
Google does.
Rule #6Be a BFF!
Social Media is Forever!
It’s an investment and should be built into your marketing budget.
Rule #10Stay Gold Pony Boy!
SEO in 2015
Rule #6Be a BFF!
What’s SEO and why does it important?
It just is.
Rule #6Be a BFF!
Google Maps, Yelp & Local SEO In 2015
Rule #6Be a BFF!
Optimizing external web properties is crucial
Rule #6Be a BFF!
Google’s Pigeon algorithm update Likes Yelp and high quality directories
Rule #6Be a BFF!
Search the query“Diet Doctor San Diego”
Hmmmmm.
Rule #6Be a BFF!
Rule #6Be a BFF!
Rule #6Be a BFF!
5 steps for better local SEO in 2015
Rule #6Be a BFF!
Rule #6Be a BFF!
Step 1. Set Up Your Google My
Business Account
Google does.
Rule #6Be a BFF!
Step 2. Get Started With Yelp,
Claim your business listing
Google does.
Rule #6Be a BFF!
Step 3. Optimize Your Listings
Google does.
Rule #6Be a BFF!
Step 4. Gather Reviews
Organically.
Rule #6Be a BFF!
Step 5. Engage With Customers Online
Google likes engagement.
Rule #6Be a BFF!
Final Thoughts
Rule #6Be a BFF!
Be an expert in what you do and market that
Google likes experts.
Rule #6Be a BFF!
Write, blog, use social media to gain traffic to your website and
build you as your brand
Someone is going to Google your name.
Rule #6Be a BFF!
For SEO, understand the importance of working with
local maps and directories like Yelp
Reviews matter.
Rule #6Be a BFF!
Google wants to provide the best information to their
customers
Rule #6Be a BFF!
Coaching and consulting is what I do, so for attending this meeting tonight, I am giving each one of you a free 1/2hr
coaching call. So let’s get Optimizing! Just sign up.
Come to SEMSD Jan 28th
Meetup SEM San Diego
Rule #10Stay Gold Pony Boy!
Todd MeislerZD Design Agency
[email protected] @zddesign
Thank You for
Listening!