amanda dixon - dixon creative€¦ · and portfolio website. logo design. camden baptist church ....
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AMANDA DIXONgraphic & web designer
Web Design & Development
National Walking Horse Association (NWHA) Lexington, KY
I created a clean, modern
look for the NWHA website,
organizing and simplifying the
large amount of information
on the previous site. I hand-
coded a template, then created
a custom Wordpress theme.
Using Wordpress as a CMS
will allow NWHA officers
to post news updates and
edit site content much more
quickly and easily.
www.nwha.com
Package Design
The Peanut Roaster Henderson, NC
I created this trio of vintage-
inspired labels for The Peanut
Roaster’s flavored pistachio
collection.
photo credit: Kevin Chelko - Charlotte, NC
Logo Design
The Carolina Nut Company Henderson, NC
The ThorWorks design team
created several logo concepts
for The Peanut Roaster’s
retail brand, The Carolina
Nut Company. I enjoyed
playing with some unique,
playful shapes for these three
versions.
Print Design
FarmPaint.com Lexington, KY
When FarmPaint.com opened
its new store location in
Murfreesboro, Tennessee,
I completed a redesign of
existing promotional literature.
1. 16-page product catalog
2. Half-fold self-mailer
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Web Design & Development
Michigan Little Celebration Mason, MI
I completed a redesign of the
existing informational website
to create a brighter look that
coordinated with my printed
materials for the show.
www.michiganlittlecelebration.com
Event Graphics
Michigan Little Celebration Mason, MI
I was involved with the
Michigan Little Celebration,
an annual horse show, as both
designer and event planner.
As designer, I revamped all
existing print materials with
a fresher, brighter look. As
event planner, I strove for clear
communication and improved
information organization.
1. Show advertisement for
the back cover of the
Walking Horse Report
2. Showbill including
schedule and entry
information
3. Information sheet created
for each staff member
detailing travel and lodging
arrangements
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Logo Design
ThorSport Farm Sandusky, OH
Each of ThorSport Farm’s
show horses has a logotype
of its name, used in win
advertisements placed in
Tennessee Walking Horse
publications. My design for
Marino, named after the
former Miami Dolphins’
quarterback, was a parody of
that team’s logo.
Web Design & Development
Walking Horse Owners Association (WHOA) Murfreesboro, TN
I completed a redesign of
the existing WHOA W,
reorganizing information and
utilizing plugins to build an
online membership system. As
part of the project, I trained
the WHOA secretary in the
basics of using the Wordpress
system and created a step-
by-step guide for her to
follow when processing new
memberships and renewals.
www.walkinghorseowners.com
Photography
SealMaster Sandusky, OH
I produced new photography
of SealMaster pavement
products and equipment, to be
used in the yearly catalog and
other promotional materials.
Apparel Design
Pine Rock Farm Kittrell, NC
The owner of Pine Rock Farm
wanted his 2012 horse show
series tee to parody the classic
Jack Daniels whisky bottle
style. The challenge with this
design was to find typefaces
that mirrored the original as
closely as possible.
Identity System
Amanda Allen Design & Photography
Before I married, this was
my personal identity system.
Shown here are the business
card (front & back), letterhead,
and portfolio website.
Logo Design
Camden Baptist Church Wellington, Ohio
I grew up in a very close-knit
church family and wanted
to reflect a warm, home-like
feeling. I chose soft colors
and based the icon on a quilt
square.
Poster Campaign Graphics
CauseLife Forest, VA
CauseLife, a faith-based
organization affiliated with
World Help, digs safe wells
in areas with contaminated
water. These posters were
created to raise awareness of
the one billion people who lack
access to clean water.
In contrast to most of the dark,
grungy poverty-awareness
posters we have grown so
accustomed to, I created
a more bold, eye-catching
look to grab the attention of
passers-by.
Photography & Event Graphics
A Very Common Procedure Cedarville University
Combining my love for
photography, design, and
theatre, I completed a photo
shoot and promotional
artwork for Alyssa Denen’s
senior theatre project,
A Very Common Procedure.
Event Graphics
Lorain County Fair Wellington, OH
I created these bright, patriotic
graphics to advertise the
Red White & Cruise event,
held at the Lorain County
Fairgrounds. This summer
event centered around a car
show but included a singing
competition, poker run,
concert, and more.
1. Weekend schedule (front)
2. Weekend schedule (back)
3. Dash plaque given to car
show participants
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Photography
Lorain County Fair Wellington, Ohio
The Lorain County Fair is
considered one of the best
fairs in the state of Ohio. For
one week every August, my
small hometown is crowded
with fairgoers young and old.
Print Design
Lorain County Fair Wellington, Ohio
As a part of my work for the
Lorain County Fair, I initiated
many redesigns of existing
fair registration forms and
literature. Shown here are the
2011 entertainment poster
and fairgrounds map.
Web Design & Development
Lorain County Fair Wellington, Ohio
As Web Designer and
Webmaster at the Lorain
County Fair, I completed
an overhaul of the existing
website to create a fresh
and professional look while
providing much more
information for our visitors.
www.loraincountyfair.com
THANK YOUfor viewing my portfolio
phone 740-816-6107
email [email protected]
web www.dixon-creative.com/amanda