BUSINESS PLAN ON FAST FOOD

INDUSTRY“FRESH FAST FOOD”

EXECUTIVE SUMMARY• The fresh fast food restaurant will be a moderately priced 30

seat restaurant offering family style food and service. Dosa idli (south Indian) momos chilli potatos ( chinese) Indian thali along with generous salads are all on the menu. We will offer specialty selections including a lighter options and smaller portions for a children’s menu.

• The fresh fast food restaurent will be leasing a 500 square foot space located at West Roads Shopping Center, an existing retail center located in Rohini, Delhi.

• The décor will feature wood accented chairs with blue and white checked table cloths. Dinner style tables will be surrounded by wooden chairs with comfortable seating cushions.

BUSINESS OBJECTIVES

• The primary objectives of the business plan for Restaurant are below:

• To be the premier home-style restaurant in western style.

• To provide quality meals at reasonable prices with exemplary service

MISSION STATEMENT

• Our Mission is to provide a unique and relaxing dining experience – similar to dining at home. We will strive to achieve this goal by:

1) By providing menu items incorporating quality ingredients at reasonable prices, and

2) We will be mindful of the well being of our customers and staff– treating each and everyone with dignity and respect – just like we would at our own home!

START UP SUMMARY

• The cost to open the restaurant is 6 lack. The majority of the expenses are in furniture fixtures and equipment totally 2 lack. The location requires some build-out and renovation totally 1.20 lack and will require approximately 30 days to complete. The Wrights will sub-contract the work themselves.6 lack of the start-up costs will be funded by the owners and loan from bank. The owner’s source of funds is a combination of liquid assets and marketable securities, primarily from their existing catering business.

SWOT ANALYSIS

  

Strengths.Prices are cheaper than your competitors.Our service style is new to the area.Our location in the area will attract the visitors and the shoppers

WeaknessesOur restaurant is new and not established.We have limited funds available.We offer a product which is already available on the market.

OpportunitiesNumber of colleges are nearby to the restaurant.Working families with their children's.

ThreatsA high street brand is becoming popular.Our business lease is up for renewal and a rent increase can happen.Competitors can lower their prices or they can copy the style of services.

MENU

• South Indian:

Dosa, masala dosa, paneer dosa,

onion dosa idli vada pao • Chinese food:

Chilli patato, pizza ,burger ,

hot dog, fried rice,

momos ,noodles, pasta • Indian thali :

Half thali, full thali

COMPANY DESCRIPTION• The Fresh fast food restaurant will be wholly

owned and operated by all partners. The restaurant will serve a variety of classic home-style favorites from pot roast and mashed potatoes to patty melts and vanilla ice cream.

• The restaurant will be open 7 days a week with hours as follows:

Monday to Sunday:

11:00 am – 9:00 pm

LOCATION AND FACILITIES

• The 500 square foot restaurant will be located in a Rohini. The restaurant is located in a major traffic area, at the intersection of madhuban chowk.

BUSINESS AND INDUSTRY PROFILE• Despite the effects of the Asian Economic Crisis followed by political turnover

up to mid 2011, Indian food service industry witnessed growth over 2010/2011

at 4 - 5% in terms of units and transaction. Much of this growth was

contributed by the cafes/bars, fast food, and food retail sectors, whose wide

appeal amongst a young population, for whom time is of a premium, led to

high levels of growth. This growth is underpinned by market demand and

lifestyle changes, such as seeing eating out as part of trendy lifestyle.

Market Trend:• Today the contemporary food outlet must maintain its appeal within an

increasingly health-conscious market. Worldwide the "diet" continues to gain

momentum and this means that products with less appeal to the diet-conscious

will suffer reduced success.

Market Size:

   With sales in excess of Rs. 105 billion, the market for fast food is substantial, and the

opportunity to build and grow a new exciting product with a strong brand is real. Asian

style food represented approximately 35% of this revenue. Although the market is

mature with heavy buyer/seller saturation, it is heavily segmented on quality, style,

modality and price, presenting opportunity for niche market products such as Nutrela.

Customers' perception of 'healthier' is an important value proposition.

Major Players In The Market:

        With over 32,000 locations in over 110 countries, McDonald’s  is the world's largest

fast food restaurant chain. McDonald's operates its own restaurants and franchises its

brand to local businesspeople (about 70% of the world's McDonald's restaurants are

franchised.)

COMPETITOR ANALYSIS

1. Bikanervala

Bikanervala is one of the most popular mithai shops in the city. A formidable list of snacks and fast food attracts a long list of takers. Vegetarian meals have their takers among those on a budget.

2. Taste Drive

Taste Drive is an eating point that offers rolls and wraps with a Mercedes as their USP. This fast-food joint at TDI Mall in Rajouri Garden is known for its Kathi Rolls - Chicken Tikka Roll and Egg Roll. Besides, dim sum and Sichuan Mushroom as its other specialities.

3. Raj Chhole Bhature And Lassiwala

Pitampura seems to have now got used to the presence of a stellar eatery that shifted its base from Chandni Chowk. Chhole Bhature, Chhole Chawal, Gulab Jamun and lassi get consumed at lightning speed! Kadhi Chawal, Rajma Chawal and Pao Bhaji are the other items on offer.

4. Bakes & Byte

A small fastfood joint situated at Sarojini Nagar Market, Bakes and Bytes serves you chalu Chinjabi and predictable Pijjas that poorly attempt to pass off as Pizzas.

POTENTIAL COMPETITORS

• Our Fast restaurant has several advantages over its leading competitors:

• Unique "fusion" concept of dipping sauce.

• We expect a high degree of enthusiasm and offer a fun store with friendly

staff, that reflects the company's youthful and energetic culture.

• Supporting merchandise items that support the company's brand building.

• Our fried potato is made 100% fresh, compared to most fast food outlets that

use frozen fries.

• Our dipping sauce is also made fresh without preservatives.

• Our innovative packaging will be more entertaining than our competitors; a

single cone with a cup reserved for dipping sauce.