amadeus instant search instant search.pdf · 2014 amadeus it group sa overview amadeus instant...

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overview

Amadeus Instant Search

ACO RussiaGrach MuradyanMOW, December 2014

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LFS challenges

Ø Low Fares Search – major online serviceØ Important competition factor

Ø LFS dilemma: response time vs. data accuracyØ Short response time: based on pre-computation

Ø Dynamic situation with availability on critical flights

Ø Longer response time: real time processing Ø More actual data – still risk of loosing last seat available

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LFS challenges

Ø Two Amadeus product lines in LFSØ Real time processing: preceding the booking

processØ MasterPricer / MasterPricer Calendar

Ø MetaPricer (meta-search)

Ø FlexPricer (airline direct channel)…

Ø Pre-computated data: inspiration / Instant Search Ø Extreme Search

Ø Featured Results

Ø MasterPricer Instant (planned for 2015)…

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LFS challenges

Ø MasterPricer – dynamically created recommendationsØ Multi-stage processing

Ø Journey Server

Ø Route Explorer

Ø Connection builder

Ø Availability Server

Ø Fare Server

Ø Sweeper

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LFS challenges

Ø MasterPricer average response time: 4089 msØ Depending on the MP options used

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LFS challenges

Ø Average time for Extreme Search reply: 39 msØ 100 times faster vs. MasterPricer

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Pricing and

Shopping Platform

Massive Computati

on Platform

Massive Search

Platform

Instant Transactions

Standard Transactions

A Transaction Based Processing

Pre-Computation Based Processing

Ultra Fast Index Search

B

C

B Availability

Server

Price Feed

Fare

Data Base

ATPCO (Public and

Cat35 Fares)FareXpert

(Private Fares)

Poll

Avail.Cache

Calculator

AVS

IB

UXUX

AFAF

LHLH

BABA

…

Fare SearchEngine

JourneyServer Schedules

OAG…

C

A

Plug

ins

Massive Platforms

……

……

Pres

enta

tion

laye

r .C

OM

Con

tent

agg

rega

tor l

ocal

ca

che

(Hot

el, L

CC

, etc

.)

Transactional Price Data Feed

Retail Interactive queries

Bulk results

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Extreme Search: computation results

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Des

tinat

ions

1 Cube per Origin

MOW

683 € – LH – Cheapest709 € – SU – Direct

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Extreme Search: key features

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Up to 1500 results in one reply

Accuracy (90% with 2% tolerance)

Ultra fast response time (40 ms + network)

Fixed cost (for a given data volume)

Open query (only origin is mandatory)

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“I want to go on vacation to Bali, but when is the best time of the year to get a cheap price?”

Extreme Search: offer page

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“I’ll treat myself with a travel to a place far away... Where can I go within my budget of €900?”

Extreme Search: offer page

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Travel AgencyMarketing Team

Dynamic Marketing

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Batch

OriginDestination+ More Options

Cheapest Flights to Bangkok

$499

Computation Template

Landing Pages

Campaign Admin

Easy TravelQ

Easy TravelQ

Creation+ Refresh

URL Mapping

Easy TravelQTemplates

Landing Page Templates

<header>

<img>

Easy TravelQ

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Mobile application

Ø Corner project: XS + MP = success

Ø For iPhones & iPads

Ø Free -> in App Store

Ø First launched in Aug 2014

Ø Android version to follow

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Ø 1 transaction: 4 instant resultsØ Fastest recommendation

Ø Cheapest recommendation

Ø Most popular flights based on wisdom

of crowd

Ø Sponsored result for a good deal

Ø Information tags for each resultØ Low Seat Availability creating emergency to

book

Ø Popularity Rating demonstrating the value of the choice

Amadeus Featured Results

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Featured Results: flow

FR price

results cache

Extreme search web-service query with Featured Results

embedded Business intelligence (Popularity

of the destinations)

1 Subsequent shopping query:

- Instant- Mono-destination

- Mono dates,- 4 bookable

recommendations

2

Shopping stepPre-shopping step

Featured Results (FR) pre-

computation platform

Simultaneous live shopping query:

Master Pricer Travelboard

3

Live process0

246810121416

0€20€40€60€80€

100€120€140€160€

Paris

Popularity %

Cheapest Price

Barcelona

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Ø Business intelligence within the flight search process

Ø Combining different criteria

MIDT

Data source

All indirect bookings (agents) tickets (from

any GDS)12/07/2014

LON -> NYC MIA -> REK …

Travel solution

Nb Bookings

Travel solution

Nb Bookings

Travel solution

Nb Bookings

DL 155 65 UA 784 13 … …

BA 240 98 AA 420 28 … …

Featured Results: popularity

amadeus instant search instant search.pdf · 2014 amadeus it group sa overview amadeus instant...

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