amad and thopon commercial radio

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What Is commercial radio? Commercial radio is the radio stations that earn the money from adverts and different commercials. They earn all there money from adverts and this relies on the number of viewers the radio station have on average. Examples of commercial radio are: Capital FM Heart FM Absolute radio FM Effect of relying on advertising revenue If radio stations rely on advertising revenue they will have to attract a large audience, if they do not happen to have a audience they will not get many partnerships with companies looking to advertise they're product which will lead them to financial difficulties.

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Page 1: Amad and thopon commercial radio

What Is commercial radio?

• Commercial radio is the radio stations that earn the money from adverts and different commercials. They earn all there money from adverts and this relies on the number of viewers the radio station have on average.

• Examples of commercial radio are:

• Capital FM• Heart FM• Absolute radio FM

Effect of relying on advertising revenue

• If radio stations rely on advertising revenue they will have to attract a large audience, if they do not happen to have a audience they will not get many partnerships with companies looking to advertise they're product which will lead them to financial difficulties.

Page 2: Amad and thopon commercial radio

What are some national commercial radio stations?

• Classic FM• Absolute radio • Talk Sport

What are some local commercial radio stations?

• Capital London• Amazing Radio• Colorful Radio• French Radio London• Buzz Asia • Heart London • IBC Tamil

Page 3: Amad and thopon commercial radio

What sort of adverts do they have on commercial radio stations?

Capital• Two interview breaks every few songsAds: Runner Runner - Movie trailer Air lingus - Flight Travel Revenue and Customs - Tax AD BT Sports / Broadband Drive like a girl – Car Insurance

Heart• We want any car .com – Car sales• Debenhams• TalkTalk – TV, Broadband and Telephone• Volkswagen

Absolute Radio

• De - Generatron • Wingit Software • New Beginnings• The whore = deodorant

Page 4: Amad and thopon commercial radio

What companies own commercial radio stations? Do these owners companies own more radio stations?

This is Global Limited is a British media and publishing holding company, which owns a number of companies including Global Radio, the largest in the country following acquisitions of Chrysalis Radio, GCap Media and Real and Smooth (formerly GMG Radio).

This is a private company and it was founded in 2007, and it owns the following:• Capital • Heart• Classic FM• LBC Radio• X FM• Choice FM • GoldDigital only stations such as:• Chill• The arrow

Page 5: Amad and thopon commercial radio

Do these owners companies have a presence on other media platforms

Charles Allen – • Non executive director of virgin media• Executive of ITV PLC. 2004 – 2007• Music company EMI 2008 – 2010• CEO of Granada television