ama events brochure

AMA EVENTS

March — July 2011

2 AMA EVENTS

AMA – the coMMunity of knowledge for Arts professionAls pAssionAte About bringing Arts And Audiences together.

Join today and discover how to achieve your goals, grow your confidence, support your career aspirations and strengthen your organisation.

Explore your potential: • gainideasandinsightstoenhance

your day-to-day work from a website full of resources, the AMA blog, and JAM – the arts marketing journal,

• developskillsrelevanttoyourrolewithworkshops, AMA retreats, conferences, master classes and mentoring,

• buildyourprofileandhelpinfluencethesector with discussion forums, contribution at events and in JAM,

• savemoneyontrainingandresources with the AMA member’s rate,

• bepartofasharedprofessionalcommunityfor support and solutions via the AMA website, blog and face to face with your peers at events and network meetings.

Membership costs from just £29 + VAt – go to www.a-m-a.co.uk.

join now

e [email protected] w www.a-m-a.co.ukt 0044 (0)1223 578078

Become a member

— I use the mentoring service, which has been really excellent and I think the conference is wonderful for keeping up with trends, getting ideas, meeting industry experts. When I am planning, I think the case studies are worth a dip, for insider knowledge – and I like the JAM section that gives a profile on members.

Nancy Davies, Marketing and PR Manager, Chester Performs

3March – July 2011

EVENTS DIARY

pr And the chAnging 04 MediA

A summit on the changing role of press and PR in the arts

london – 24 March

AMA Mentoring 06 scheMe

Mentoring training day

london – 28 April

AMA retreAts 08

The continuing professional development programme for arts professionals

cAMbridge

1 – 4 March3 – 6 May

the Art of brAnding 10Developing and managing your brand

glAsgow – 5 Aprillondon – 7 April

best of friends 12

Effective membership and friends schemes

leeds – 12 Aprillondon – 14 April

MArketing MArVels 14

50 ideas to reach more people without spending a fortune

MAnchester – 3 MaybelfAst – 10 Maylondon – 17 MaycArdiff – 24 Mayedinburgh – 31 May

AMA conference 2011 16

brave new world – how marketers can help the arts to thrive, not just survive

glAsgow – 19 to 21 july

network Meetings 18

VArious

March — July 2011

A summit on the changing role of press and PR in the arts

4 AMA EVENTS

PR and the changing media

— A passionate and informative speaker – simply the most amazing presentation I have ever attended in my working life.After Christian Payne’s seminar at AMA conference 2010

1 Jennifer Faure Francis Head of Press and Marketing Royal Academy of Arts

2 Charlotte Higgins Chief arts writer, The Guardian

3 Anthony Lilley Chief Creative Officer and CEO Magic Lantern

4 Christian Payne aka Documentally

5 Angela Phillips Journalist and senior lecturer Goldsmiths College

6 Sir John Tusa Chairman, Wigmore Hall Trust

7 Anna Vinegrad Independent PR Consultant (former Head of Visual Arts & Culture at Idea Generation)

speAkers

1 2 3 4

5 6 7

whAt is it About?

The traditional role of press and PR in the arts has changed dramatically. What does the department now look like? What strategies will be effective in the year ahead? How will emergingtechnologiesinfluencethewayweshare stories about the arts? And what will the landscape look like when the economy starts to recover leaving a dramatically different media scene in its wake?

This AMA summit has been designed with discussion, debate and exploration in mind – join us to help define and shape the future of press and PR in the arts.

who is it for?

Those wanting to contribute to the discussion about the opportunities, challenges and developments for press and PR in the arts – heads of marketing, heads of PR, the media officer, press and PR freelancers etc.

whAt will i gAin?

• Hearfromkeyplayersaboutwhatimpactthe fusion of traditional media and new media could have on press and PR,

• explorehowtheriseof‘citizenjournalism’could benefit the arts sector,

• discusshowthenationalandregionalpressare changing and how you might adapt your PR approach as a result,

• reviewfuturedirectionsfortheroleofpressand PR to ensure that your organisation is best equipped to manage media relations in a 24hr news driven society.

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MEDIA PARTNER

March – July 2011

plAce

london– 24 March 2011Museum of London

tiMe

10.00AM to 5.00PM

cost

£147 + VAT (AMA members)£207 + VAT (non members)

book now


7 hours

— Organising my thoughts, notes and an appropriately generous sense of courage after an amazing AMA retreat@ClarkeAward #AMAretreat

ama RetReats

6 AMA EVENTS

The continuing professional development programme for arts professionals

AMA retreats are professional development programmes specifically designed for those working in marketing and audience development and offer the opportunity to work with arts marketing experts, leading marketing thinkers, and peers from across the sector to develop the leadership, management, and strategic skills required to work at a senior level within the arts and cultural sector.

AMA retreats operate at three different levels: The AMA retreat – established aimed at head of department and director level took place in October 2010. The AMA retreat – emerging aimed at senior marketing officers or equivalent is coming up in March 2011 and the AMA retreat – executive for marketing managers or equivalent will take place in May 2011.

Each programme contains a mix of presentations, debates on current thinking and best practice, and interactive workshops to help participants build the skills, knowledge and confidence to step up in their career.

For programme and application details or to find out what people thought about their AMA retreat, go to www.a-m-a.co.uk/AMAretreats

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cAMbridgeAMA retreat – executive– 3 to 6 May 2011The Møller Centre

cost

£600 + VAT (AMA members)£700 + VAT (non members – to include a 12 month membership fee to AMA)

Cost includes all training, accommodation and meals during the programme*

* We offer a special price for this programme due to funding from Arts Council England and the National Lottery. Participants save almost 50% of the fee we would need to charge in a future un-funded roll-out of the scheme.

executive coaching£400 + VAT for four sessions (open only to AMA retreats participants)

More inforMAtion


March – July 2011

ACCREDITED COACHING

7 hours

SUPPORTED BY RESIDENTIAL PROGRAMME

21 hours

ama mentoRing scheme


8 AMA EVENTS


trAiner

Kate Whitlock, Freelance coach-mentor

— Participating in the AMA’s mentoring scheme, both as a mentor and mentee, has been a central part of my professional development and has helped me to bring different perspectives to my work. Fiona Moorhead, Crafts Council Communications Manager

9

plAce

london– 28 April 2011NCVO

tiMe

10.00AM to 4.00PM

cost

trAining dAy£90 + VAT (AMA members)

AdMinistrAtion fee on MAtching£50 + VAT (non members)

book now


March – July 2011

whAt is it About?

Do you want advice and guidance about your work and career? Do you have the potential to help another person to grow and learn? The AMA mentoring scheme will give you the skills you need to further your professional development, either as a mentor or as a mentee. After an initial training session, a mentor and mentee usually meet up once every two months. The AMA supports the mentoring relationship for up to two years.

who is it for?

AMA members who would like to continue their professional development and strengthen their skills base.

Mentees

Gain new skills, build self-confidence and increase motivation through sharing experiences and one-to-one feedback.

Mentors

Build coaching and counselling skills that are transferable to your personal and professional life.

the aRt of bRanding

Developing and managing your brand

10 AMA EVENTS

— Very inspiring and informative – extremely helpful to demystify the branding process.Fiona Brown, Head of Marketing and Press, The Fitzwilliam Museum (After Audience Focus workshop 2010)

trAiner

Chris Denton, Consultant

whAt is it About?

Getting your brand and positioning strategy right can have a huge impact on your organisation’s ability to develop audiences, visitors, income and stakeholder support. In times of rapid change, developing a brand which resonates with people and stands out as relevant and inspiring is crucial to remaining a significant part of your community or target market.

Packed with fascinating case studies from arts organisations across the world, Chris will share his experience in developing a brand or brand portfolio and will introduce a tried-and-tested process for revitalising your own organisation’s brand.

who is it for?

This event is for anyone involved in developing or managing their organisation’s brand.

whAt will i gAin?

• Knowledgeofhowtodevelopasuccessfulbranding approach for your organisation,

• insightintohowotherartsorganisationsaredeveloping and managing their brand and positioning strategy,

• atried-and-testedprocessforexploringyour organisation’s brand and running brand workshops with your colleagues, audiences and other key stakeholders.

plAce

glAsgow– 5 April 2011City Halls


tiMe

10.00AM to 5.00PM

cost

£133 + VAT (AMA member)£193 + VAT (non members)

book now


11

7 hours

March – July 2011

Excellent – huge amounts of useful info compressed into half a day.Ann Flenley, Marketing Officer (Art Galleries), National Museums Liverpool (After Mix and match workshop 2009)

best of fRiends

Effective membership and friends schemes

trAiner

Liz Hill, Consultant Editor and Director ArtsProfessional

12 AMA EVENTS

whAt is it About?

A recent Arts & Business report cited membership and friends schemes as a key mechanism through which the sector is likely to experience growth in the coming years. The report estimated that if the whole sector had similar schemes to those already running, it could bring in an additional £300m. This event will explore the options open to those interested in establishing or improving a membership or friends scheme and will give you the knowledge, insight and ideas required to maximise the potential for your organisation.

who is it for?

This event is for anyone involved in planning or co-ordinating their membership / friends scheme. It will be relevant for anyone intending to establish a scheme as well as those looking to significantly improve their current scheme.

whAt will i gAin?

• Insightintotherangeofstrategicapproaches you could take to develop your membership or friends scheme,

• achancetoexplorethestrengthsandweaknesses of your current approach (or plans) and to diagnose any barriers you currently face,

• knowledgeofthekeybuildingblocks to overcome obstacles and to ensure your membership or friends scheme maximises its potential.

plAce

leeds– 12 April 2011West Yorkshire Playhouse


tiMe

1.30PM to 5.30PM

cost


book now



3.5 hours

— Excellent – full of advice both practical and entertaining. Heather is a brilliant speaker and encouraged me to think out of the box. (After Heather’s Do the write thing workshop in 2009)

maRketing maRvels

50 ideas to reach more people without spending a fortune

trAiner

Heather Maitland Consultant

14 AMA EVENTS

whAt is it About?

In the arts sector, we often have a constant flowofmarketingandaudiencedevelopmentcampaigns to plan and deliver. This can leave us stuck in a routine of the same tools, similar tactics, constant targets and greater pressure on our budgets. While we’re all familiar with the concept of delivering campaigns on tight budgets and timescales, it is often difficult to dedicate the time to think creatively about ideas to improve our campaigns, to attract more visitors, to create a talking point, or to help us reach our target market.

In just one day, this workshop will provide you with 50 tried-and-tested marketing and audience development ideas that you can implement on a tight budget and limited time.

who is it for?

This event is for anyone involved in planning or implementing marketing and audience development campaigns.

whAt will i gAin?

• 50tried-and-testedmarketingand audience development ideas to implement on a tight budget and limited time,

• toolsandtechniquestointroduceto your colleagues to improve your creative problem solving,

• aninsightintohowtodecidewhich great idea is right for you, which will make the biggest impact and which you might be able to implement tomorrow.

plAce

MAnchester– 3 May 2011Royal Exchange Theatre

belfAst– 10 May 2011Grand Opera House

london– 17 May 2011NCVO

cArdiff– 24 May 2011St David’s Hall

edinburgh– 31 May 2011Festival Theatre

tiMe

10.00AM to 5.00PM

cost


book now


15

7 hours

March – July 2011

ama confeRence 2011

Brave new world— how marketers can help the arts to thrive, not just survive

Glasgow Royal Concert Hall

19 – 21 July 2011

16 AMA EVENTS

MEDIA PARTNER

SPONSORED BY

SUPPORTED BY

This conference will bring together 500+ arts professionals from across the UK to explore the key things that marketers need to focus on now to triumph in a brave new world.

During a period of rapid change – public expectations, new technological advances, shrinking arts funding etc – so much time is spent trying to guess what impact these things may have. Now it’s time to start exploring the strategic options open to us and to take stock of our marketing and audience development practice – what works? What has the biggest impact? What gives us the best return on our investment?

At this year’s conference we will learn from experts and discuss with peers the key factors for marketing success today. Delegates will leave with a wealth of ideas, inspiration and top tips designed to help them refocus and reenergise their marketing practice in order to attract more visitors, sell more tickets, reach more people, and help our organisations to survive and thrive in a brave new world.

The programme will include strategic seminars for those in officer and management positions across a range of departments along with workshops for those relatively new to arts marketing. Presentations, discussions and debates pitched at a senior level will enable those working as head of department, CEOs and directors to come together to help the sector identify areas to develop.

cost

AMA MeMberBook and pay by 31 March£339 + VAt(20% off the full member rate from June)

Book and pay by 31 May£399 + VAt

Book and pay from 1 June£423 + VAt

non AMA MeMber£497 + VAt

For discounted group rates, accommodation details, up-to-date programme information and terms and conditions of booking, go to www.a-m-a.co.uk.

book now

w www.a-m-a.co.uk

contAct us

e [email protected] 0044 (0)1223 578078

twitter

@amadigital #amaconf

10 hours


commUnitY

18 AMA EVENTS

A great way to put names to faces and to make new contacts – AMA network meetings give you the chance to exchange ideas, share news, views and experiences and to learn something new.

Hosted by your local regional member rep our network meetings are open to AMA members and non-members alike, so why not bring an arts friend and introduce them to the AMA?

To find out who your local member rep is visit our website www.a-m-a.co.uk or if you wish to suggest a location or topic for a future meeting e-mail [email protected].

Look out for your nearest network meeting at www.a-m-a.co.uk and to book a place e-mail [email protected].

— Really useful, relevant and inspiring (plus friendly) thank you! Leicester

— Very enjoyable – a useful way of making contacts London

— I really enjoyed the meeting - it was my first one as an AMA member. Thank you. Belfast

— Wonderful, very interesting, thank you. Oxford

cost

£5 (pay on arrival)

book now


AMA network meetings

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• Delegateswillreceivea100%refundof monies paid or a credit note (as applicable) if the AMA office receives written notification of cancellation at least 14 days before the event takes place.

• Conferencetermsandconditionsvary – go to www.a-m-a.co.uk

• Delegateswillreceivea50%refundor credit note (as applicable) if the AMA office receives written notification of cancellation at least 7 days before the event takes place, or the value of the booking can be transferred to another person at the relevant rate for the same event.

• Delegateswillnotreceivearefundor credit note (as applicable) for cancellations within 6 days before the event takes place. However, the value of the booking can be transferred to another person at the relevant rate for the same event.

• TheAMAwillmakeeveryeffort to deliver the programme as described but reserves the right to make any necessary changes to the programme.

• ForfullAMA retreats terms and conditions please go to – www.a-m-a.co.uk/AMAretreats.

This information is available in large print, electronic format and on the AMA website www.a-m-a.co.uk.

Please contact Anne Freitag on 01223 578078 or e-mail [email protected].

AMA, 7a Clifton Court, Clifton Road, Cambridge CB1 7BNt 0044 (0)1223 578078e [email protected] w www.a-m-a.co.uktwitter @amadigital

Registered in England 2814725

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2010 conference and AMA retreats images www.leocinicolo.com

ama teRms and conditions

March – July 2011

As your knowledge grows,so does your confidence.Boost them both with anAMA book…

The Marketing Manual by Heather Maitland is an easy-to-use, comprehensive reference book about the practicalities of arts marketing, providing an overview of how marketing tactics fit into marketing planning.

Thinking BIG! is a guide to building and using strategic marketing plans for arts organisations by Stephen Cashman.

Understand the basics of strategic marketing planning and create and implement a strategic marketing plan for your organisation.

Small organisations will get help to make their marketing activities more effective with This Way Up – a flat-pack guide to marketing the arts by Caroline Griffin.

£10 each + p&p (AMA members)

Order now atwww.a-m-a.co.ukor [email protected]

I hope. I think. i know...

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