am i ready to design? [infographic]
TRANSCRIPT
AM I READYTO DESIGN?
AM I CHASING AN AESTHETIC?
IDENTIFY THE PROBLEM, FIRST
NO YES
AM I SOLVING A PROBLEM?
YESNO
YES
NO
YES
YESNO
OR
OR OR
OR OR
AM I SUPPORTING NEEDS?
I AM OPTIMIZING. I AM INNOVATING. I DON’T KNOW.
OR
TECHNICAL INSIGHTS.
THE NEW PROBLEMS IT SOLVES.
IS THERE A ROADMAPAND MVP FOR THE NEW
DESIGN?
I UNDERSTANDUSER NEEDS.
CONDUCT END-USER RESEARCH.
INTERVIEWSTAKEHOLDERS.
I UNDERSTANDBOTH.
WHAT ARE MY DESIGN GOALS?
DEFINE SOMEGOALS.
DO I UNDERSTAND WHY THE EXISTING DESIGN
ISN’T PERFORMING?
DEFINE USABILITY/KPI BENCHMARKS,
THEN TEST.
IDEATE AND PRIORITIZEWITH
STAKEHOLDERS.
BEGIN DESIGN.
WHAT IS DISRUPTIVEABOUT YOUR SOLUTION?
IS THERE AN EXISTINGDESIGN LANGUAGE/UX FRAME-
WORK?
UNDERSTAND BRAND VALUES/PILLARS TO EXTRAPOLATE
DESIGN LANGUAGE.
I UNDERSTAND BUSINESS NEEDS.
NO YES
NO YES
@userexperience