alzheimer's awareness campaign the old fashion route
TRANSCRIPT
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Campaign Ideas
By :
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Dementia & Alzheimer's are issues which society needs to fight at large with a collective action. The pupil who take care of older ones have to be aware of handling or taking care of such situation.
Precursor
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Now, getting communities to work & be aware of this requires a very unique approach towards the messaging. So lets
START.
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Basic stats
Target group : 23-40 male & female Location : Delhi NCR Activity agenda : build awareness around Alzheimer's disease Platform: Facebook/Twitter Duration : 2 weeks
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#5thingsiforgetnotThe idea is simple, get users aware about Alzheimer's disease and in the process ask them to take 'care' of their loved ones.
And yes, do this is in a interesting & fun way!
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How?
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Step#1: create a video on facts of Alzheimer's disease ( something like http://youtu.be/BXnZt5VMjZY) Step#2: user watches videos & writes down five things he never wishes to forget from his Life & 5 things he will not forget from the video. Step#3: submits the answers & invite 5 friends to participate.
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Where?
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Here!#5things Iforgetnot
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Video
Typographic , 90-120 sec
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Use hash tag to get users to tweet 5 things they will never wanna forget from their life.
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KPI
Increase in fans : +5000 Registrations/participation : 300 Reach : @30k organic ( shares by participants ) & @100k media driven Video views : 700 views ( approx views )
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Thank you.