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Always finish your storyTwo things about broadcast news we need to understandSubstance and formatWriting a TV news script: the substanceWriting a TV news scriptIts briefWriting a TV news scriptIts briefGotta gather as many facts and video as time permitsWriting a TV news scriptIts briefGotta gather as many facts and video as time permitsUse friendly, conversational toneWriting a TV news scriptIts briefGotta gather as many facts and video as time permitsUse friendly, conversational toneActive voiceWriting a TV news scriptIts briefGotta gather as many facts and video as time permitsUse friendly, conversational toneActive voicePresent tenseWriting a TV news scriptIts briefGotta gather as many facts and video as time permitsUse friendly, conversational toneActive voicePresent tenseAttribution before quotesWriting a TV news scriptTalking head bad. Video good.Writing a TV news scriptTalking head bad. Video good.Write to your best video: lead with the strongest shotsWriting a TV news scriptTalking head bad. Video good.Write to your best video: lead with the strongest shotsEngage emotions

Its live and you never know...Format your story: the styleFormat your story: the styleIdea is to make your copy readable and to fit exactly into the news slotFormat your story: the styleIdea is to make your copy readable and to fit exactly into the news slotSpells out who says what and what the viewer is seeing on screenFormat your story: the styleIdea is to make your copy readable and to fit exactly into the news slotSpells out who says what and what the viewer is seeing on screenMuch more complicated and technical than print or internet mediaFormat your story: the styleIdea is to make your copy readable and to fit exactly into the news slotSpells out who says what and what the viewer is seeing on screenMuch more complicated and technical than print or internet mediaNo standardization from station to stationHeres what well use for WLAF-TVHeres what well use for WLAF-TVAlways use split-page format (two columns)Heres what well use for WLAF-TVAlways use split-page format (two columns)Left shows what viewers see; length of segment (TRT); and whos saying itHeres what well use for WLAF-TVAlways use split-page format (two columns)Left shows what viewers see; length of segment (TRT); and whos saying itRight column shows the exact words the viewer will hear

WLAF-TV styleAll copy being read is ALL CAPSWLAF-TV styleAll copy being read is ALL CAPSThe words being spoken in sound-bites or SOT will be in lower case (initial caps) in ItalicsWLAF-TV styleAll copy being read is ALL CAPSThe words being spoken in sound-bites or SOT will be in lower case (initial caps) in ItalicsPut the name of newscast, date and your name (as the writer) in upper leftOn camera tipsBe ready for the unexpectedOn camera tips: College of CharlestonBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretation On camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: On camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: can it be read easily and naturallyOn camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: can it be read easily and naturally; is it easy to understandOn camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: can it be read easily and naturally; is it easy to understand; is it conversational; On camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: can it be read easily and naturally; is it easy to understand; is it conversational; get rid of awkward wordsOn camera tipsBe ready for the unexpectedEs and Is! Energy, enthusiasm, emphasis, inflection and interpretationAs you write your copy, say it out loud: can it be read easily and naturally; is it easy to understand; is it conversational; get rid of awkward words; determine real length of story

More on camera tipsSo lets try itWrite and record a 15-second lead-in to SOT. You are a reporter for WLAF-TV. You are life at the scene of a train-car crash. A Tropicana juice train carrying 2.5 million cartons of juice rammed a Dodge Ram truck at the intersection of US 301 and 27th Street in Bradenton. No one is hurt. You are leading in to a sound-bite from the train engineer, Bob James...TeamsAshlyn & AveryDavid & DylanHolton & IanMiranda & Sarah

Assignment 3/6Prepare and tape a one-minute news packageAssignment 3/6Prepare and tape a one-minute news packageYou will turn in your script and show the video next week