alumni seminar barcelona

The long road

Twelve years Development and Alumni Relations

Development and Alumni relations

Programme

Introduction

Starting years

Development

Figures

Alumni seminar Barcelona 2013 2

Carolyn WeverDevelopment & Alumnirelations



Starting years

Alumni & University Fund

DatabaseUniversity Fund 2007

Alumni

5 I’s


interest

involveinvest

inform

Identify


Identify

People Addresses Education Employment Degree certificate

registry

Inform

Alumni magazine Newsletters Event calendars Alumni community

NC


Interest

Networking events Career programme Education related groups Contract teaching discount

rates Facilities


Involve

Board alumni association

Curatorial panel of special chairs

Brainstorm sessions Cultivation alumni

circles Student life cycle


Invest

“Fundraising is based on getting the right person in the right spot at the right time to ask for the right amount of money for the right thing followed by the right stewardship”

Scott Nichols

Dean for Development, Alumni Relations and Communications

Harvard Law School


Invest

Donors have: Financial means

Tax deduction

The will to give Communication

A relationship with the institution

Relations management


Development

University fundraising: a brief history

From fund managing to fundraising Old habits… The Annual Fund The gradual shift: overcoming obstacles

Towards the Future Reactive fundraising vs. proactive fundraising The capital campaign


Alumni seminar Barcelona 2013

Prospect research 2007 - 2013

Archives Internet & social media

13

Figures alumni & fundraising office

Budget 2002 € 1.000.000

2006 € 1.600.000

2013 € 1.800.000

Staff 2002:4fte + students

2006:7fte + students

2013:16fte + students


Alumni figures

Memberships 2002 => 5036 2006 => 5621 2013 => 7054

Alumni circles 2002 6 2006 6 2013 24


International chaptersBarcelona, Berlin, China, New York, Paris

Development figures


2008 2009 2010 2011 2012€0

€200,000

€400,000

€600,000

€800,000

€1,000,000

€1,200,000 Donations AUF


Amsterdam is looking for talent

alumni seminar barcelona

Education

alumni relations development

alumni figures memberships

right thing

right spot

proactive fundraising

right time

right person

future reactive fundraising