Alumni and Co-ops

Alumni Involvement in the Co-opsSome key points:• Alumni Affairs and Development can send communications

to alumni lists on their behalf. Specifically, Co-Op Housing outreach to Co-Op alumni. • Reunion Weekend (June 9-12, 2016) and Homecoming

(September 23-24) are two great opportunities to program for alumni on campus.

• Never underestimate the power of a social media presence, especially to recapture the attention of young alumni. • Try creating a nostalgic draw for Co-Op alumni using

a poignant hashtag and old photos and articles about cooperative housing at Cornell.

• If fundraising is a goal for the houses, students should put together a compelling email or social media communication that can be shared with alumni this month in connection with Giving Day. • You mentioned all houses have gift accounts, if they are going to be

asking for money as a write-in option, make sure the accounts are active.

Some questions they should be thinking about are:• How’s your alumni information? Alumni Affairs may

have more complete information than the houses, or vice versa. Let’s work together so we can reach the right people!• What are some things you already do on a regular or

annual basis that you could • extend to alumni?• Do you already send newsletters?• What are your goals in reaching alumni? Is it to

connect more people? Raise funds? • Mentorship? Set attainable goals and a plan for each

semester.