alto vale project
TRANSCRIPT
Alto Vale Project
Design and local development
AMPE
NAS DESIGN
Federal University of Santa Catarina
Florianopolis, Santa Catarina, Brazil
More on: http://nasdesign.paginas.ufsc.br/
Key words: agriculture development, sustainable tourism, production activities, regional hubs
Alto Vale do Itajaí is an area of Santa Catarina, Brazil, where we can find different groups of people that organize themselves around food production, that uses raw materials and manpower from local sources. Usually, their products have low aesthetic and technical finish, without much competitive value in the market.
AMPE (Associação das Micro e Pequenas Empresas), identifies cases that can potentially become businesses and articulates the relation among the local community, the local city hall and the University, in order to get resources to strengthen their productions and promote local development.
Calani Helena Franz Müller
[47] 8827.2733
artesanais chocolates
NASDESIGN makes a systemic analysis from the sustainable aspects of their productions, in order to suggest ideas for local services and local business connections. Likewise, the lab creates visual identity and packing for the products to better their technical and aesthetic aspects, improving their market competitiveness and formalizing their local identity.