alternative seed fundraising strategies - seed project by fizzburg

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alternative seed funding strategies DESIGN IT. SELL IT. SEED IT. seeditproject.com Kisha M Richardson | @kisharichardson | [email protected]

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Presentation given on Alternative Seed Funding Strategies to Entrepreneurs. Seed It Project provides a way for talented bootstrapper's to earn seed money to fund the early stages of projects without incurring debt or giving up equity using a collective marketplace and sales tactics & incentives that are anchored in game theory. www.seeditproject.com

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Page 1: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

alternative seed funding strategies

DESIGN IT. SELL IT. SEED IT.

seeditproject.com

Kisha M Richardson | @kisharichardson | [email protected]

Page 2: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

PAINPOINT

got traction? got traction?

need seed money

need seed money

Page 3: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

SOLUTION

think out side of the box

decipher your network

determine the cost of traction

establish a small agile fundraising team

offer something tangible

5 STEPS TO ALTERNATIVE SEED FUNDING SUCCESS

Page 4: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

think outside the box Two successful case studies. Both developed outside the box methodsNeither relied on traditional funding OR traditional donations

Page 5: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

decipher your network

YOUR

NETWORK

Know you. fully Support you

Know you. can persuade to Support you

kinda of know you. will support w/momentum

never ever support you

vanity network

local press & blog powerhouses

partnerships

Network segmentation is critical. Use Google circles & the facebook friend assignment featureto route contacts to appropriate segments. This will aid with deciphering the anatomy of your network and help tailor communication & engagement.

a

b

c

f

d

press

partner

Page 6: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

determine the cost of traction

As entrepreneurs we are naturally inclined to shoot for the moon, but it’s important to ....

Take a step back and FOCUS on the FIRST step.

EXERCISE: Define meaningful traction for your business? Determine the amount of capital that you’ll need to illustrate meaningful traction (it’s often ALOT less than you think). Determine the top three most critical steps to move your project toward that? Now quantify it (i.e, performance metrics & capital etc.,)

Page 7: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

establish a small agile fundraising teamTake cues from politicians. They invest a significant amount oftime & energy in establishing solid fundraising teams. Develop targets, deadlines & monetary rewards for hitting benchmarks.

Page 8: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

offer something tangible There is a common theme between Newman’s Own & The Girl Scouts.Each transformed donors into customers by offering something unique, tangible & guaranteed in exchange for support.

Page 9: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project

DESIGN IT. SELL IT. SEED IT.

The Seed It Project platform gives talented Bootstrappers the opportunity to earn seed money to fund the early stages of projects without incurring debt or giving up equity, using a collective marketing place & sales tactics anchored in game theory.

We can build a collective marketplace that transforms supporters intocustomers by offering something unique, tangible & guaranteed.

Page 10: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - who Bootstrappers & Ambassadors from all sectors & walks of life can participate and raise seed money for projects that they're passionate about.

Page 11: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - design it

Most Bootstrappers aren’t designers or event planners.

We want to make the development process fun and frictionless - so, we'll host workshops in select cities.

Design workshops are where the magic happens. During the workshops, we gain a deeper understanding of their vision and help them develop cool products & unique events to compliment their fundraising goals.

Page 12: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

The Collective Marketplace offers something UNIQUE, TANGIBLE & GUARANTEED in exchange for supporting the goals of Boostrappers.

These are challenging times. Supporters deserve something meaningful. Let’s offer something amazing in exchange for support!

seed it project - collective marketplaceFundraising is NOT all that fun. So, let’s inject some fun into fundraising by offering cool products & hosting awesome events.

FUN!FUNDRAISING

Page 13: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - eat

LET’ S EAT

Tastings + Competitions + Cooking Classes

Page 14: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - listen

LET’ S listen Listening/Jam Sessions. Comedy. Dance. Theatre.

Page 15: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - play

LET’ S PLAY Off the Beaten Path Adventures - Hikes. Camping Trips. Road Trips.

Page 16: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - party

LET’ S party Old Fashion Fun - Good People. Great Cocktails. Awesome Music.

Page 17: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - COLLECTIVE MARKETPLACE

Bootstrappers sell products & events featured in the collective marketplace to their network using methods anchored in game theory.

Our sales & marketing model is anchored in game theory and designed to financially motivate every Bootstrapper to promote & sell everything available within the collective marketplace .

Page 18: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - sales model & game theory

Bottom line, people LIKE you, but LOVE themselves.

The best way to motivate anyone to help you achieve YOUR dream is by simultaneously helping THEM achieve theirs.

Since, we kicked off the project with inspirational slogan t-shirts, soI’ll use that product, as an example to explain how the sales model works on the next slide.

Page 19: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

Bootstrappers Earn: $6 for ANY t-shirt they've sold within the collective marketplace, $4 on t-shirts designed by them (regardless of seller) $10 if they're both designer & seller.

This incentive framework will be used on everything offered through the collective marketplace.

seed it project - sales model & game theory

inspirational

t-shirt

$28

SELLER EARNS

$6

Revenue sharing on both design & sales encourages all participants to sellthe collective marketplace , as opposed to just what they designed.

DESIGNER EARNS

$4

Page 20: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - bolster fundraising with a team

This is really worth restating

People LIKE you, but LOVE themselves.

People are more likely to respond to meaningful incentives. They stay engaged, they understand deadlines & benchmarks.They are more likely to remain commited to achieving the overall goal.

Page 21: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

The Seed It Project Ambassador program has a monetization system that paysyour fundraising team for their hardwork work & commitment to reaching goals.

seed it project - The Ambassador program

Project Ambassador Members of a fundraising team in support of a specific project.

Independent Ambassador Support the overall platform. Not connected a specific project

product/Event

$28

PRODUCT/EVENT

MANAGEMENT

Ambassador$3

project

$3

Designer$4

Project$3

product/Event

$28

Designer$4

Ambassador$6

Page 22: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - seed it

Paid Twice Monthly safely & electronically through Dwolla , Paypal or EFT. No waiting. No excuses. No monkey business.

Competitive Revenue Share Agreement Bootstrappers generate revenue from sales, product & event design.

Leverage & Momentum Fast & continous payout cycles allow you to self-fund initial traction, so that you can attract angels, acclerators and other capital pools for the next stage faster

Page 23: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

Seamless & Central Management of orders, production/event planning, fulfilment, customer inquries, electronic payments to vendors, ambassadors & bootstrappers. All are faciliated through the Seed It Project technology platform

Manufacturers: The Seed It Project will establish & manage relationships with key manufacturers & produce the products.

Venues: The Seed It Project will establish & manage relationships with venues in select cities & host events.

seed it project - manage itThe Seed It Project will take the lead on managing the operational aspects of the initiative using its technology platform.

TECHNOLOGY & OPERATIONS MANAGEMENT

ORDER

MANAGEMENT

PAYMENT

MANAGEMENTPRODUCT/EVENT

MANAGEMENT

Page 24: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

seed it project - top 4 benefits of the platformDESIGN IT At design workshop we’ll create a fundraising strategy, help segment your network & design products/events for the collective marketplace

SELL IT Our sales model is anchored in game theory and provides strong incentives for everyone participating to promote the collective marketplace

MANAGE IT Seamless & Central Management of all logistics (including manufaturing products and hosting events) maanged through the Platform

SEED IT Competitive Revenue Share Agreement. Fast & continous payout cycles allow you to self-fund initial traction Paid Twice Monthly through Dwolla or Paypal.

Page 25: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

keys to alternative seed funding success

think out side of the box

decipher your network

determine the cost of traction

establish a small agile fundraising team

offer something tangible

Whether you use the Seed It Project Platform all five keys to successshould be covered.

Page 26: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

contact info

Kisha M RichardsonCEO & Founder fizzburg innovation labsCreator of Seed It Project by fizzburg

[email protected]

Connect with melinkedin: /in/kisharichardsontwitter: @kisharichardsonfacebook: /kisha.m.richardson

Seed It Project by fizzburgseeditproject.com

Check out the Collective Marketplaceseeditproject.com/collection

Apply for the Programseeditproject.com/ambassador

Sign up for Events!seeditproject.com/event

Connect with Uslinkedin: /in/fizzburgtwitter: @fizzburgfacebook: /fizzburg

Page 27: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

DESIGN IT. SELL IT. SEED IT.

www.seeditproject.com/ambassador

apply for the beta program

Page 28: Alternative Seed Fundraising Strategies - Seed Project by fizzburg

DESIGN IT. SELL IT. SEED IT.

CHeck out the marketplace | Signup for events | apply for the program

seeditproject.com