alternative search 2014
DESCRIPTION
A few ideas for Business Intelligence using search engines which are NOTRANSCRIPT
Making Money fromAlternative Search@Dixon_Jones
Correlation is NOT Causation
Reading my Slides Easily
The most notable thing or Link
We “Rank” for SEO (Mar 2014)
What we’ll cover…
Used to get into your head. Now into your life, your habits, your world
Tips in this presentation:• Wolfram Alpha & Siri• Linkedin• Twitter• Majestic SEO• SEMRush• WikipediaPLUS how these engines can help on Google
Google dominates our world.
But only because we let it.
90% of Search <> 90% of traffic
<> 90% of mind share<> 90% of your Brand (I hope!?)
Ignore this and Google has already beaten you.
Why be at this Session?Don’t over indulge.
Site (World Ranking)
Rank Sub Nets
RefIPs
Traffic(Alex
a Million/day
)
Google.com 1 329K 1254 1254
Facebook.com 2 317K 2136K
324
Youtube.com 3 291K 1728K
510
Twitter.com 4 280K 1768K
110
Wikipedia.org 7 218K 995K 210
Yahoo.com 9 188K 714k 271
TOTALS
1294K 7341 1425
Engine Size by Referring IP Count
Used to get into your head. Now into your life, your habits, your world
Signals that lead to Authority
Google needs other sources to rank you now.AuthorshipGoogle+Links{Association}{Brand ™ }
The fork in the road for Google and SEOs
Why Links are still such a factor
What’s in a link? Clustered data and…
Twitter is a Big Data source! Don’t over indulge.
http://www.wolframalpha.com/participate/
Don’t over indulge.
Use it for:Traffic (of Course)Also for customer intelligenceAlso competitor intelligence
There are some very cool tricks on Twitter, Including tips for improving visibility on Google.
How to win on TwitterHave a person feed the beast
http://www/twitter.com
Twitter Search Tips
Don’t over indulge.
http://www.wolframalpha.com/participate/
Don’t over indulge.
Timing and Traction
Twitter Cards
https://dev.twitter.com/docs/cards
I use Sendible (Hootsuite, SocialOomph) to monitor and automate:
Blog tweeting out of hoursTracking mentions and engaging efficiently (or
assigning)Tracking the competition threads and stories and
engaging at times
Link to your profile! You need to for it to rank in Google
Twitter Super SEO TipTwitter Cards
https://dev.twitter.com/docs/cards
• Twittercards• Dynamic Data• @Replies• Associations• Links & Tracking• Don’t overdo it!
Twitter Super SEO TipTwitter Cards
https://dev.twitter.com/docs/cards
When you set up an ad campaign on Twitter… you get analytics.
If you cannot see the money in them there hills, you are not looking hard enough…
• I can see the effect of “organic” strategies• I have used Location Insight to engage ambassadors• Used it to work out who to mention in my Tweets
Why ads on Twitter = Money
This slide comes with a health warning:
You can change Wikipedia yourselfYou can build your own company page but:
Be NeutralBe Verifiable
Get into the community first. I didn’t. It sucked
Wikipedia has its own search results. Adventurous SEOs might go there
Seeing Wikipedia through Google results is an opportunity
WikiPedia/SEMRush CoupletUse SEMRush if you want volume…
Wikipedia Optimisation
SEM Rush
More than a PPC Tool…
SEM Rush
More than a PPC Tool…
Great for HummingBirds
In September Google changed the back end to go deeper intoa query
Great for HummingBirds
This is why you need to go Deeper. Also why “rankings” are decreasing in use
Majestic is a Search Engine!
We have been looking hard at these in 2013
Search ExplorerEngine based on Link Data onlyBetter for analysis than searchCool advanced search
Live Ranking Factors
We have been looking hard at these in 2013
http://twitter.com/Dixon_Jones/
Be wary of this on Twitter!
LADY GAGA BARACK OBAMA
TrustFlow71
TrustFlow74
Audience participation: Who is more influential on Twitter?
Find a best Tweet
The most notable thing said by Obama on Twitter
Wolfram Alpha
Don’t over indulge.
http://www.wolframalpha.com/participate/
Siri is using Wolfram Alpha for 25% of its searches.So indexing by Wolfram Alpha is not a guaranteeBut it is a chance!
Get into Siri!
Don’t over indulge.
http://www.wolframalpha.com/participate/
Get into Siri!
Don’t over indulge.
http://www.wolframalpha.com/participate/
Getting into W.A.
One off data streamRegularly updated streamIdeally structured dataNot a traffic generator
Get into Siri!
Don’t over indulge.
http://www.wolframalpha.com/participate/
Get into Siri!
Don’t over indulge.
http://www.wolframalpha.com/participate/
Siri is using Wolfram Alpha for 25% of its searches.So indexing by Wolfram Alpha is not a guaranteeBut it is a chance!
Linkedin tips: Export AllDon’t over indulge.
https://www.linkedin.com/contacts/manage_sources/
Linkedin tips: Search And GrabDon’t over indulge.
https://www.ecquire.com
Takeaways
We have been looking hard at these in 2013
• 90% of Search <> 90% of Mindshare• Google uses connections to find Authority• Use Twitter Cards• Get Twitter Analytics• Google over indulged on… {Wikipedia}• If you have a data source, Apply to Wolfram Alpha• Take from Linkedin more than you give to it
@Dixon_Jones
Thank You
If you want a copy of this presentation, or a trial of Majestic, please give me your card.
Making Money fromAlternative Search