ALSOMAH CAMPAIGNAndalusia Dental Centers

By Salma AlwanRegional Digital Sales and Marketing Manager

Who is Omar AlSomahIs a Syrian football player who is currently playing

for Al Ahli in the Saudi Professional League. On 13

February 2015, Omar scored the first goal for Al

Ahli SC in the final of the Saudi Crown Prince Cup

against Al-Hilal and won the title. It was his 18th

goal in a season with Al Ahli SC in 17 matches.

On 17 February 2015, Soma helped Al Ahli SC to

qualify in the group stage of AFC Champions

League.

He is very famous and likable among the Saudi

youth ranging from 15 to 40 years old. He has a

great presence on the social media focused on

Twitter and Instagram.

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Overview:Omar AlSomah has:261,000 followers on instagram.150,000 followers on twitter.

He is very active on Social Media and his accounts has a great engagement rate, all his post get at least 20,000 likes on Insta-gram, and 2,000 retweets on Twitter.

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1. Branding and positioning our centers in clients minds as the experts in esthetic dentistry in jeddah.

2. Provide a creative entertainment campaign in Jeddah for youth.3. Increasing our followers on instagram and twitter by more than 10% to 20%.4. Increasing our sales in esthetic services like: bleaching, veneers and crowns.5. Increasing the traffic to all our online channels (website, social media).6. Reaching more than one million people.

7. Increase our online visibility by reaching 8 million impressions on Social Media.

8. Reach more than 200,000 people offline.9. Collecting more than 1,000 contacts and emails.

Campaign objectives

GROWTH EXPECTATIONON INSTAGRAM

FROM 8,500FOLLOW

TO 10,500FOLLOWERS

GROWTH EXPECTATIONON TWITTER

FROM 23,000FOLLOW

TO 25,000FOLLOWERS

CAMPAIGN BRIEF

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Al Somah Challenge BriefWe will run a digital campaign called (#AlSomahCahllenge) on social media in collaboration with Omar, and targeting his fans to make a digital breakthrough and to increase our followers by more than 20%. The campaign will work in three stages starting with “Guess the challenge” ending with the primary cam-paign “Freestyle football” to encourage the followers to engage more with us. Detailed as follow:

Stage

Guess the challenge 7 May

17 May

23 May 3 July

5 July

16 May

freestyle football

PlayStation champions

Start End

Time FrameStarted on 7 of May 2015 - 5 of July 2015.

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POST SAMPLE

Campaign BriefGuess The Challenge (first stage)Started on 8th of may and will continue until

17th of May. The idea of this activity is asking

Al Soma’s fans to guess the challenge, the

winner will get Omar Al Soma T-Shirt. The

main benefit from this activity is to increase

the traffic to our social media and the use of

the hashtags.

On the first two days we got more than

150,000 impressions. and more than 45,000

engagments.

Our Achievement in The First Stage“Guess the Challenge":

1,800,000 impressions on the social media835,000 reach.120,000 engagements.12 articles wrote about the challenge on the internet.

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Freestyle Football Stage (second stage)Will started on 17th of May and will continue until 1st of July. To participate in this

campaign, they need to take a video while they are doing some freestyle moves,

after following our rules and conditions they have to upload it into our drive applica-

tion and invite people to vote for them. One of our sponsors was responsible to

make two videos weekly contains infographics to explain how to participate in the

campaign, and the freestayle team.

The Campaign ApplicationWe choose to have an application for this campaign to make sure that we are lead-

ing the traffic to our website and social media, this will help us to get a full informa-

tion about the participators, such like (name, email, mobile...) as well as asking them

to share our page if they want to collect more scores.

Our video sponsor will make sure to create two different videos every week to en-

courage people to participate with us, not only this! But also he will add our theme

and logos in each participated video.

Campaign Brief

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Application Steps

Like our facebook page to proceed Enter your information

Invite your friends to vote for you

1 2

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Share your entries

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- Big place (Haifaa mall), on Sunday 5th of July.

- Choosing top 5 participators to show their skills live.

- Judgement comity (Captain Khaled Kahwaji, Sultan Alghushyan and Dr. Ashraf).

- And group of athletes, artists and community stars.

- Football Booth to allow people take pictures with Omar.

- Gifts and prizes for the FreeStyle Football winner and PlayStation winner.

- Documentary video for this day.

Final Event

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PlayStation Champions (third stage)We will choose 32 team from our participators, to challenge each other by playing a football game. This small event was on the days 26th of June and 3rd of July. the winner will get his gift in the final day wich will be Sunday 5th of July.

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Application Steps

Share your entries

Like our facebook page to proceed

Enter your information

1 2 3

ACTIVITIES

Campaign's ActivitiesSocial Media advertising.

Posts on Omar AlSoma's account.

Offline advertising (LED screen)

Weekly videos.

Marketing material distributions.

Photo session in the last event with a professional photographer.

Radio presence.

Newspaper presence.

ACHIEVEMENTS

Social Media Achievements

REACH5,000,000

IMPRESSTIONS11,000,000

PARTICIPATORS1,500

VIDEOS25

FOLLOWS15,000

Offline Achievements

FLLYERS5,000

DURING THECAMPAIGN

400,000ON THE FINAL

DAY

30,000

THANKS!