alpine health tourism for regional innovation1cafdbe1-4566-429a-8e19-244839ea… · alpine health...
TRANSCRIPT
Alpine Health Tourism for Regional Innovation17th European Tourism Forum, October 2nd 2018, Vienna, AustriaWalter Haas, ITG Innovationservice for Salzburg (AT)
ESTABLISHING A DYNAMIC DIALOGBEETWEEN SCIENCE(MEDICINE) ANDTOURISM
VALUE CHAINS & CROSS SECTORAL INNOVATION AND COLLABORATION
health care provider,Insurances
Collaboration withother business
sectorsNutrition,
Construction, …
Education andspecialist staff
Alpine Health Tourism Congress
ICT/ Digital Health solutions
Common Strategy and RoadmapInnovation-/ Marketingmanagement
Alpine Health Region Salzburg- Cluster
13 Partners, ~80 Companies
Knowledge-transfer, training
(…)
Paracelsus Medical
UniversityDep. Ecomedicine
Services/ Products
Subgroup Health Tourism
Authenticity /
Tradition
Geo-Diversity
Bio-DiversityMicrobioma
Green space / blue space
Fine dust concentration
Crowding
Protected areas
Hiking paths
Project: HEALPS (Alpine Health Tourism –
Positioning the Alpine region as globally attractive health promoting place)
„Trail for Health Nord“Austria- Bavaria
„WinHealth“Austria- Italy
Salzburg Region
SCALE UP THE HEALTH TOURISM APPROACH IN ALPINE SPACE
RETHINKING
TOURISM
INNOVATION
ECOSYSTEM
…more innovation driven tourism policy andbusiness development.
1
… more hands- on R&D and translation intouseable knowledge for SME.
2
… more Ecosystem based approach for cross-sectoral collaboration, innovation and value chains (Smart Specialization- RIS 3)
3
3 FLASHLIGHTS
See you in Bad Hofgastein/Salzburg (AT)!
Healing Power of the Alps – Alpine Health Tourism CongressDecember 6th/ 7th 2018
Thank you for your attention!www.itg-salzburg.at, [email protected]