alojamento web lojas online 2015
TRANSCRIPT
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Como melhorar uma loja
• Email Newsletter• Comparadores entre produtos• Páginas de produto informativas• Fotografias com qualidade elevada• Apoio para novas encomendas• Textos simplificados• Orientação à 3ª idade• Pesquisa• Teste
Ferramentas para envio newsletters
Melhorar a Newsletter
http://www.graphic-design.com/DTG/stocklayouts-newsletters/newsletter_design.html
Ferramentas para envio newsletters
Ferramentas para envio newsletters
Ferramentas para envio newsletters
Ferramentas para envio newsletters
Ferramentas para envio newsletters
O cérebro primitivo toma atenção
• Comida• Sexo• Perigo
Lojas
• As lojas podem ser programadas de raiz • Usa-se mais ferramentas pré feitas e que se
configuram• Existem ferramentas gratuitas e pagas• Existem também serviços online
• Evitar ficar com lojas em plataformas às quais não se têm acesso ou dificuldades “upgrade”
Amazon – Wish Lists, Gift Lists, Similar Products, User Reviews
Ferramentas pré-feitas grátis
• VirtueMart – Funciona sobre Joomla• CubeCart – Muito simples e rápida mas menos
potente• OSCommerce – Das lojas mais conhecidas• Magento – Complexo mas muito potente• PrestaShop – Mais Funcional e recente
Esta loja antes estava em Flash
Exemplos de lojas
Backoffice
SEO – Search Engine Optimization
• Nome do domínio• Quem aponta para o domínio• Título e nome da página• Meta-Informação• Palavras chave• Conteúdo
Comunidade e dinamização
• Dependendo do seu sector a criação de uma comunidade pode ter impacto.
Comunidade e dinamização
Comunidade e dinamização
http://elt-resourceful.com/webinar/http://www.livechatinc.com/blog/2011/07/web-based-livechat-operator-application/
Suporte
http://www.gene2drug.com/?page=whatsnew&id=73
Suporte para telemóvel/tablet
http://engage.synecoretech.com/marketing-technology-for-growth/bid/177023/10-Awesome-Examples-of-Ecommerce-Sites-Using-Responsive-Web-Design
Como começar ?
• Identifique o seu mercado• Veja páginas da concorrência• Faça um esboço
Exemplo
• Criação de loja Wordpress Woocomerce
WooCommerce
Loja em Wordpress
Otimização página
Referências• http://the-best-web-hosting-service.com/blog/wp-content/uploads/2011/02/how-to-start-a-website.jpg• http://dreamfeel.wordpress.com/category/new-media/digital-signage/ • http://sportsstartrophies.com.au/?fast-trophies-right-price,236 • http://freightfox.com/eu-and-us-recognize-secure-traders-programs/ • http://mannequin92.hubpages.com/hub/Online-Deals-Online-ShoppingEverything-Online • http://hojemacau.com.mo/?p=27810 • http://blog.nimbuzz.com/tag/location/ • http://www.comercialfoto.pt/blog/20106/entregas-rapidas-material-fotografico-24horas.aspx • http://cwcc.wordpress.com/2011/02/07/tips-for-defining-your-target-market/ • http://doc.prestashop.com/download/attachments/1409078/ps144-dbmodel4.png • http://portaljbnnews.blogspot.pt/2011/03/cara-cracha.html • http://brasilhawaii.com/2012/01/cade-o-email-where-is-the-e-mail-address/ • http://www.phaseware.com/PhaseWare-Files-blog/bid/78352/3-Steps-to-Building-Trust-with-Your-Potenti
al-Customers
• http://www.freepik.com/free-photo/boxing-box-sport-box-gloves_419120.htm • http://www.cape-law.com/2011/how-long-is-probate-in-massachusetts/ • http://www.123rf.com/photo_6411136_week-clock-open-time-24-hours-and-7-days--around-the-clock-se
rvice-without-interruptions.html
• http://www.vitalbmx.com/product/brand/MirraCo,43