ALLISON GUILD ___________________________________________________________________________

5624 OZARK AVENUE N., STILLWATER, MN 55082 651-491-7621

GUILD393@HOTMAIL.COM

OBJECTIVEA position in the marketing industry that allows me to contribute in the areas of marketing, project management, leadership, event planning and social media.

EDUCATIONUniversity of Minnesota Duluth, Duluth, MNBachelor of Business Administration – Marketing Major

Key Courses and Business Projects Marketing Research

Social Media

Sports Economics International Marketing

Marketing Mgmt & Strategy Consumer Behavior

Marketing Research group project on Apple’s introduction of a touch screen laptop International Marketing project simulation in Latin American markets; ranked top 5

in class Personal Brand social media project branding to target industries Consumer behavior group project with local business in Duluth, MN to analyze

consumer shopping habits and create recommendations Received a score of 100% on Marketing Mgmt & Strategy group case analysis for

Pate Memorial Hospital

RELATED EXPERIENCEMarketing Assistant – RE/MAX Results, July 2016-Present

Created Facebook advertisement campaigns on Facebook Business ads manager and analyzed performance analytics of each ad (campaign objective of clicks to website)

Organized Google calendars and Excel spreadsheets to allow scheduling of all social media platforms content

Developed material and content for Facebook, Twitter, Pinterest, LinkedIn, and Blog platforms regularly, driving up views and traffic to personal websites

Managed multiple web platforms simultaneously (Facebook, Twitter, Pinterest, LinkedIn, Blog, personal websites, Zillow)

Created farming postcard to send out to Realtor’s farming geographic area, promoting different concepts to generate new leads

Optimized ads and posts created to increase overall impressions, engagements, reach, and cost per click of ads (increased success rate each week)

Analyzed web traffic metrics and found solutions to boost web presence and performance

Wrote blog posts biweekly and pushed out to all sites for maximum reach Monitored budget tracking for marketing activities Increased website and Facebook page views by 1300%

Branding Associate – Papermoon, February 2016-July 2016 Service branding associate for a branding agency on the city of Ironwood, MI

rebranding project

Key member of the creative team; attended project kickoff presentation with agency creative and clients (mayor, city manager, city board, economic development committee chair, and community development director)

Provided creative feedback on branding strategies and concepts throughout rebrand process (brand narrative, taglines, and logos) and developed new brand plan initiative

Priced out ad rates in local medium (quarterly full page spread in local insert) Involved in creation of brand launch campaign budget (social media budget and

brand ambassador flyer) Developed written reports and dispersed to all team members after each project

meeting Worked independently on rebrand process while still going to college

Marketing Intern - HealthPartners Stillwater Medical Group & Lakeview Hospital, Stillwater MN, May 2015-August 2015

Influenced several marketing projects and helped manage one of the largest projects of the summer, the Drink Up! Water Challenge; key player in the Inspire magazine content development and remodeling of the Birth Center

Created and scheduled social media posts for Facebook and Pinterest, driving up profile views

Attended corporate meetings and contributed new and creative ideas to the upcoming cancer campaigns and back to school promotional strategies

Developed strategy briefs for numerous marketing projects Wrote internal communication pieces; recorded and submitted invoices to allow for

budget tracking Designed posters, email blasts, PowerPoint presentations, and creative briefs for the

Drink Up! Water Challenge Assisted in planning and managing one of the biggest events of the year;

coordinating 300+ participants Analyzed and organized data in Microsoft Office filing databases Received excellent feedback on my contributions throughout the internship

ADDITIONAL EXPERIENCEServer - Indian Hills Golf Club, Stillwater MN, May 2014-August 2014Worked with a team to prepare the Clubhouse for tournaments; delivered superior customer service

Nanny, Private Family, Stillwater MN, June 2013-August 2015Cared for three girls, providing activities, entertainment, meals and driving to activities

ACTIVITIES Captain - Stillwater Area High School Varsity Volleyball Team Manager - Stillwater Boys Varsity Hockey Team Volunteer and Participant - Tough Mudder