allison bosworth's egd & branding portfolio

ALLISON [email protected] - 408 - 5654

EGD & BRANDING PORTFOLIO OF SELECTED WORKS, 2011 -2013

EDUCATION

ACHIEVEMENTS, AWARDS, AND ACTIVITIES

SPECIAL SKILLS

WORK EXPERIENCE

UNIVERSITY OF CINCINNATI 2008-2013

Cincinnatus ScholarshipGuardian Industries ScholarshipDean’s List 10 quarters, 1 semesterDesign Manager of Engineers Without Borders, 2010 - 2013Secretary of Engineers Without Borders, 2008-2010Secretary of Students for Ecological Design, 2009-2010Relay for Life participant, 2009UC Women’s Club Soccer, 2008-2012

Adobe Suite (CS3-CS6; Photoshop, Illustrator, InDesign), AutoCad, Revit Architecture, Form Z, Adobe Premiere Pro, Vectorworks, Adobe Dreamweaver, Vectorworks, Sketch-Up, Microsoft Office Suite (Excel, Office, Powerpoint), some knowledge in Bentley Microstation, MAC and PC platforms, branding, brand strategy, social media integration and marketing

FRCH DESIGN WORLDWIDE --- Cincinnati, OH

MKG --- New York, NY

lauckgroup --- Austin, TX

BHDP ARCHITECTURE --- Cincinnati, OH

AUGUST 2012 - DECEMBER 2012

JANUARY 2012 - JUNE 2012

JUNE 2010 - SEPTEMBER 2010

JANUARY 2011 - MARCH 2011 & JUNE 2011 - SEPTEMBER 2011

GPA: 3.45/4.00

GPA: 3.58/4.00

GPA: 4.65/5.00 3.89/4.00

Interior Design

Worked with several brands such as Steak n Shake and Sunglass Hut (Luxottica). Responsibilities included developing floor plans, working on construction documents in AutoCad, and Photoshop renderings. I also assisted designers and the brand manager with research and developing image strategy for each project.

Worked with several brands such as Evian, Delta, Diet Coke, and Mad Men. Responsibilities included developing floor plans, developing branding and experiential marketing strategies, wall elevations, graphic elements, and setting up print files and corresponding mechanical files. The main focus was on graphic elements, which included such work as Facebook and Twitter promos, event invitations, event signage, and additional branded collateral, such as drink cards and coasters.

Responsibilities included upkeep and reorganization of materials library, answering telephones, setting up meetings and appointments with vendors and representatives, assisting designers on finishes for projects, and providing graphic design help in Photoshop, Illustrator, and InDesign.

Responsibilities included working on several different project teams in different design phases from schematic design to construction document phase. I also assisted designers with the research and selection of finishes for projects, developed schematic environmental graphics for wall elevations, produced finish plans, schedules, and other construction documents in Revit, developed client presentations in InDesign, and served as the primary contact for the materials library, updating, organizing, and scheduling all vendor presentations.

Mechanical Engineering

Specialty Design Co-op/Intern

Design Co-op/Intern

Interior Design Co-op/Intern

Workplace Design Co-op/Intern

UNIVERSITY OF CINCINNATI 2007-2008

URBANA HIGH SCHOOL 2003-2007


BRANDING IS ABOUT EVERYTHING.TOM PETERS, THE LITTLE BIG THINGS: 163 WAYS TO PURSUE EXCELLENCE

DELTA DAY AT THE LAKERS

SEPHORA SAAVY: SOIREE AT COLETTE

MAD MEN ADVERTISER’S PARTY

ENGINEERS WITHOUT BORDERS

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

03

01

02

04

05

Shoot around, sink a three, and see how LA fans’ stats compare to the Lakers.

For Sephora, it’s time to get ahead with a saavy pop-up. To not only up Sephora’s street cred but strut their stuff for fashion mavens, beauty connoisseurs, marketing mavens & elaborate editors. All trendsetters, all here. The impact.. the newest, the latest, the greatest. The most buzzed about beauty trends in the world.

Before the season five premiere of Mad Men, AMC and the cast sponsored an event for the media and advertiser’s, simply callled the “Mad Men Advertiser’s Party.” Held at the Oak Room at the Plaza Hotel, this event focused on a special mixologist bar, whereexpert mixologists showed the guests how to make several classic Mad Men drinks.

University of Cincinnati’s Chapter of Engineers Without Borders consists of engineers, designers, problem solvers, innovators, and thinkers, who come together to design, develop, and implement sustainable solutions to humanitarian issues in developing countries. As of 2013, UC’s chapter has three projects: (1) Water Distribution in Otho Abwao, Kenya; (2) Schoolhouse in Burere, Tanzania; and (3) Water Distribution in Nyambogo, Tanzania.

La Escuela de Creativas Ciencias is a focus option public school in San José, Costa Rica. The school will promote, stimulate, and encourage students by providing a hands-on and interactive educational experience. At ECC, we strive to foster discovery type learning, by allowing students to interact with the physical world and their peers. By focusing on the creative sciences and technology, ECC will cultivate students who are independent, creative, and problem solvers, ready for the constant evolution of the globalization of the economy.

TABLE OF CONTENTS

MAY 2012

SEPTEMBER 2011 - NOVEMBER 2011

MARCH 2012

OCTOBER 2012 - MARCH 2013

JANUARY 2013 - APRIL 2013

Co-op/Internship at MKG

PAVE Retail Competition

Co-op/Internship at MKG

Brand Manager of UC’s Student Chapter

Senior Capstone Project

please rsvp by january 1, 2012 to cassie rose, assistant buyer, at [email protected]

colette{ }soireesoireesoireesoiree@@

COLETTE213 RUE SAINT-HONORÉ, 75001 PARIS

thursday 15 march +friday 16 march2012

7:45am both days

invites you to the colette{ }soireesoireesoireesoiree@@

7:30a arrive at colette

7:45a breakfast catered by Chef à la maison

9:00a trends presentation by trendstop

10:30a sephora trends presentation

11:30a begin brainstorming

1:00p lunch out

3:00p brainstorming

7:00p dinner catered by Chef à la maison

9:00p photo shoot

10:00p wine + cocktails

7:30a arrive at colette

7:45a breakfast catered by Chef à la maison

9:00a brainstorm marketing techniques

11:30a begin brainstorm of consumer

experience

1:00p lunch out

3:00p brainstorm future experiences

5:00p live video launch for questions

7:00p dinner catered by Chef à la maison

9:00p cocktails + out

soireesoireesoireesoiree@@ colette{ }

day two _16 march 2012

day one _15 march 2012

colette{ } 48° 51’ 55.3098”parisFRANCE

2° 19’ 51.2646”

Just as the craziness begins to die, it’s back to the grind. Two weeks post fashion week, and it’s already time to think about next fashion week. We’ve seen polka dots, edgy nails, and intense lips--we need new. We want pink shorts suits, bold, metallic eyes, and wine stained lips. Who’s behind all these trends? The crème de la crème of beauty--and we’re curating all their insight to Paris.

Colette, at no. 213 Rue Saint-Honoré, is at the heart of the fashion and luxury district of Paris. It’s the place for all things cool--high tech gadgets, beauty products, music, quirky gifts, unique and hip fashions, and even a bar with over one hundred varieties of water. The swanky store is EDGY, creative, and inspiring; the perfect formula for a Sephora savvy soiree.

paris

of Colette showing window graphics that signify the Soiree inside. These graphics act as immediate advertising and PR for Sephora as tourists and Parisians pass by.

to Sephora Soiree at Colette. Sephora’s brand elements--the black and white stripes and the S flame--are visible on the packaging of the invitation. .

showing the Soiree in Colette’s Water Bar. Sephora’s bold lines easily fit in Colette’s streamlined architecture, and the iconic stripes also act as photo back drop for impromptu photo shoots.

ILLUSTRATOR

ILLUSTRATOR

PHOTOSHOP + ILLUSTRATOR

02

01

03

EXTERIOR ELEVATION

INVITATION + ITENERARY

PERSPECTIVE

03SEPHORA SAAVY: SOIREE AT COLETTE01DESIGNED DURING:LOCATION OF PROJECT:TYPE OF PROJECT:

SEPTEMBER 2011 - NOVEMBER 2011PARIS, FRANCEPAVE RETAIL COMPETITION

02SEPTEMBER 2011 - NOVEMBER 2011 PAVE RETAIL COMPETITION SEPHORA SAAVY: SOIREE AT COLETTE

showing the visual merchandising area and simple wall graphics. The visual merch fixture is an extrusion of Sephora’s flame, alluding to their brand and providing inspiration to those in the space. Wall graphics located near the dining area are simple and bold, yet sophisticated, reflecting Sephora’s standards and the atmosphere of the Soiree. ILLUSTRATOR + PHOTOSHOP

PERSPECTIVE04

of the final cover design for the Sephora Savvy magazine. The cover is simple, sleek, and sophisticated, reflecting Sephora’s brand.

from the Soiree. Mini trendbooks can be used as promotional materials for the event and for Sephora as whole. Pop-up 2.0, the Soiree at Colette, allows Sephora to expand its brand in a simple, fun, and sophisticated manner.

ILLUSTRATOR + INDESIGN


GRAPHIC

TRENDBOOKS

05

06

sephora.com || twitter.com/sephora

soireesoireesoireesoiree @@ colette{ }

201420142014springforecast


fall 20142014soireesoireesoireesoiree @@ colette{ }2014forecast

soireesoireesoireesoiree @@ colette{ }

201520152015sephora.com || twitter.com/sephora

springforecast

fallsephora.com || twitter.com/sephora

201320132013soireesoireesoireesoiree @@ colette{ }forecast fall


201520152015forecastsoireesoireesoireesoiree @@ colette{ }

SEPHORA NOVEMBER / DECEMBER 2011SEPHORA.COM twitter.com/Sephora

SEPHORASAVVYcolette{ }soireesoireesoireesoiree@@

06

04SEPTEMBER 2011 - NOVEMBER 2011 PAVE RETAIL COMPETITION SEPHORA SAAVY: SOIREE AT COLETTE

RECIPE CARDSCLIENT // AMC- MAD MENEVENT // MAD MEN ADVERTISER’S PARTYDATE // MARCH 22, 2012VENUE // TBD






add additional branded elements throughout the Advertiser’s Party. The coasters were simple, sleek, and sophisticated, reflecting the posh lifestyle of Mad Men. ILLUSTRATOR COCKTAIL COASTERS01


Pink SquirrelIngredients ¾ oz crème de noyaux¾ oz crème de cacao½ oz vodka1 oz fresh cream

Instructions Pour all over ice in mixing glass. Stir and serve in martini glass.

Old FashionedIngredients2 dashes aromatic bitters½ tsp sugar dissolved with water and bitters1½ oz of bourbon1 cherry1 orange slice1 lemon wedge

InstructionsFill glass with ice. Add cherry, orange slice, and lemon wedge. Pour in bourbon. Serve in a rocks glass over ice.

Ingredients1½ oz brown rum¾ oz dark Jamaican rum¾ oz light rum1 oz lime juice¾ oz pineapple juice¾ oz papaya juice¼ oz simple syrup1 dash Angostura bitters¼ oz 151 rum

InstructionsShake all but 151 over ice and strain into a chilled tumbler or hurricane glass filled with ice. Float 151 on top and garnish with a maraschino cherry and a pineapple wedge.

Zombie Moscow MuleIngredients 1¼ oz vodka3 oz ginger beer1 tsp sugar syrup¼ oz lime juice1 sprig mint1 slice lime

Instructions In a copper mug or cocktail glass, pour vodka over ice. Add sugar syrup and lime juice. Top with ginger beer and stir. Garnish with mint sprig and lime slice










show the classic Mad Men cocktails. The color palette and typography alludes to a vintage, 1950s/60s cookbook, an aesthetic the client wanted to evoke in the mixology stations.



















MAD MEN ADVERTISER’S PARTY02

DESIGNED DURING:

LOCATION OF PROJECT:

TYPE OF PROJECT:

MARCH 2012

THE OAK ROOM at THE PLAZA HOTEL, NYC

CO-OP AT MKG

Before the season five premiere of Mad Men, AMC and the cast sponsored an event for the media and advertiser’s, simply callled the “Mad Men Advertiser’s Party.” Held at the Oak Room at the Plaza Hotel, this event focused on a special mixologist bar, whereexpert mixologists showed the guests how to make several classic Mad Men drinks.

ILLUSTRATOR RECIPE CARDS02

06MARCH 2012 CO-OP/INTERNSHIP AT MKG MAD MEN ADVERTISER’S PARTY

DELTA DAY AT THE LAKERS03DESIGNED DURING:LOCATION OF PROJECT:TYPE OF PROJECT:

MARCH 2012NOKIA PLAZA, LOS ANGELES, CACO-OP AT MKG

Shoot around, sink a three, and see how LA fans’ stats compare to the Lakers. Delta Day at the Lakers was a fan appreciation event before a home game at the Staples Center.

01

stats LA43.86.229.515.22.0

94.011.634.117.15.1

PPGOFFRDEFR

3PMFTM

LAKERS stats LA43.86.229.515.22.0

94.011.634.117.15.1

PPGOFFRDEFR

3PMFTM

LAKERS

showing the Delta event in Nokia Plaza outside the Staples Center. A branded stats wall sets the tone for the event, as fans see how their stats compare to the best of the best on the Lakers team. ILLUSTRATOR + PHOTOSHOPPERSPECTIVE01

03 04

02

of Delta Day at the Lakers, showing the courtside, VIP experience seats and fans participating in foul shots and three pointers to win prizes from Delta.EVENT PHOTOGRAPH03 of Delta Day at the Lakers, showing the exterior wall of the activation space. The branded stats wall and Delta Brand Ambassadors greet fans as they approach the event area.EVENT PHOTOGRAPH04

on the interior of the activation space, designed to resemble the courtside seats available in front row of a Lakers game, an upscale, VIP experience.ILLUSTRATOR + PHOTOSHOP

ELEVATION02

08CO-OP/INTERNSHIP AT MKGMAY 2012 DELTA DAY AT THE LAKERS

ENGINEERS WITHOUT BORDERS, BRAND MANAGER04DESIGNED DURING:LOCATION OF PROJECT:TYPE OF PROJECT:

OCTOBER 2012 - MARCH 2013CINCINNATI, OHIOUC STUDENT CHAPTER

University of Cincinnati’s Chapter of Engineers Without Borders consists of engineers, designers, problem solvers, innovators, and thinkers, who come together to design, develop, and implement sustainable solutions to humanitarian issues in developing countries. As of 2013, UC’s chapter has three projects: (1) Water Distribution in Otho Abwao, Kenya; (2) Schoolhouse in Burere, Tanzania; and (3) Water Distribution in Nyambogo, Tanzania.

Education Sustainability Culture Health Partnership01

EWBUCIN.BLOGSPOT.COM | EWB-UC.ORG

TICKET # 002


QUESTIONS, CONTACT: [email protected]

CINCINNATI ZOO

DU

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AVE.

TREETOPS CONF. RM.

SWAN LAKE

ERKENBRECHER AVE.

VINE ST.

BEL

DA

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AVE.

ewbu

cin.

blog

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uc.o

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April 04 2013 | 6-9pmCincinnati Zoo | Treetops Room

EWB BANQUET

THE GOLDEN TICKETUC’s Chapter of Engineers Without Borders

Cordially Invites President Ono to the

Tic

ket #

001

TIc

ket #

001

3400 Vine St. Cincinnati, Ohio 45220

TICKET # 002

TICKET # 002


EWB BANQUET

CINCINNATI ZOOTREETOPS CONFERENCE ROOMAPRIL 04 2013 6-9PM

3400 VINE ST., CINCINNATI, OH 45220

QUESTIONS, CONTACT [email protected]

#001 to the annual EWB Banquet. Keeping the overall layout similar to the rest of tickets stubs for the event, the Golden Ticket #001 was presented to UC’s President Santa Ono for his on-going support of the EWB-UC Chapter.

to the annual EWB Banquet. The design was inspired by ticket stubs and incorporates the EWB-UC world watermark in the background.

of EWB’s core values. EWB establishes partnerships with communities in developing countries to implement sustainable solutions. The development, design, and implementation of these projects is based on the community’s culture, needs, and wants with an emphasis on health and education, allowing for the long term social sustainability of the project.

ILLUSTRATOR + PHOTOSHOP

ILLUSTRATOR

ILLUSTRATOR

THE GOLDEN TICKET

TICKETS

ICONOGRAPHY

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01

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10OCTOBER 2012 - MARCH 2013 BRAND MANAGER OF UC’S STUDENT CHAPTER ENGINEERS WITHOUT BORDERS

Paper Ghostsmusic by

hopso

forshealth mixed drinks

draft beers

Mac’s pizza pub

GlobeMed Engineers Without Borders&presented by

thurs 9p-12p

10.18

donation

$10

$5

$2

medium pizza 2 toppings

w/

and

ewb-uc.org // FB.COM/EWBUC

BURGER BASH

EWB4474 Montgomery Road,

5-8pm

thurs nov 01

Norwood, OH 45212WE

NDY’S

05

04

THE EWB-UC FLOWCHARTso you search every bulletin board around campus & every facebook page

SO THAT YOU CAN DO SOMETHING MORE THAN JUST SIT IN YOUR ROOM ALL DAY

YOU MEET NEW PEOPLE AND COLLABORATE WITH OTHERS

IN THE LIVES OF OTHERS

CUT TO TH

E CHASE

EXPRESS ROUTE

BECAUSE, HO

NESTLY..

SO YOU WANT TO MAKE A DIFFERENCE

by being involved & being the awesome person you are

who doesn’t like hanging out with super cool people?

from engineers to designers; from pr gurus to doctors

becoming culturally aware & being a global citizen

TO DEVELOP SUSTAINABLE AND PRACTICAL SOLUTIONS TO SOCIAL ISSUES

COMBINING YOUR KNOWLEDGE AND WILLINGNESS TO LEARN WITH OTHERS WHO SHARE THE SAME PASSIONS

LEARN, BUILD, GAIN REAL WORLD EXPERIENCE

2012-2013

EWBpartnership | sustainability

culture | health | education

ENGINEERS WITHOUT BORDERS

SO JOIN US

advertisement in the cover photo location on EWB’s Facebook. Partnering with a local Wendy’s, a percentage of the night’s profits were donated to EWB’s Water Distribution project in Nyambogo, Tanzania.

for the 2012-2013 school year to help promote the chapter and recruit new members. A flowchart, the much-loved diagram amongst engineers, is used as a marketing tool on the back of the shirts, prompting students with “So you want to make a difference..”

advertisement in the cover photo location on EWB’s Facebook. A collaborative event between EWB and Globe Med, this casual, fun fundraising event at a local college pub helped raise funds for Globe Med’s social and health initiatives in Myanmar and Thailand and EWB’s schoolhouse project in Burere, Tanzania.

ILLUSTRATOR

ILLUSTRATOR

ILLUSTRATOR

EWB BURGER BASH

EWB T-SHIRTS

HOPS FOR HEALTH

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12OCTOBER 2012 - MARCH 2013 BRAND MANAGER OF UC’S STUDENT CHAPTER ENGINEERS WITHOUT BORDERS

multi-age

technology

scienceculture

bloom’staxonomy

color

constructivist

of a tangram showing the components that define the ECC’s curriculum. ILLUSTRATORDIAGRAM01

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC05DESIGNED DURING:

LOCATION OF PROJECT:TYPE OF PROJECT:

RESEARCH MARCH 2012 - DECEMBER 2012,DESIGN PROCESS JANUARY 2013 - APRIL 2013SAN PEDRO, COSTA RICASENIOR CAPSTONE: BRANDING & IDENTITY

For every 100 students who enter first grade, only 88 continue onto forth grade.Of those 88, only 29 will graduate high school.Of those 29 students, only 6 will graduate without repeating a year.

The brand of Escuela de Creativas Ciencias (ECC) will be a new model of education in Costa Rica. Incorporating the Ministry of Education’s guidelines for public education, addressing the globalization in Costa Rica, and aiming to combat the public education crisis, the ECC brand aims to inspire, stimulate, and motivate primary school-age children in San Pedro, Costa Rica.

The ECC experience must be different than traditional schools in Costa Rica. Using the seven-point curriculum module (See Figure 1), students of ECC will be exposed to non-traditional learning methodologies while still adhering to and accomplishing standards set forth by Costa Rica’s Ministry of Education. Combining an ideal classroom with interactive exhibit spaces, students will be surrounded by learning opportunies in their homerooms as well as circulation spaces. Students will experience learning, students will have fun while learning, and students will foster a life-long passion for learning.

RESEARCHPROJECTTIMELINE

PRE-DESIGN

RESEARCH +

BRAND STRATEGY

SCHEMATIC+

DESIGN DEVELOPMENT

CDs+

FINAL DESIGN

MARCH - JUNE 2012 JUNE - AUGUST 2012 SEPTEMBER - DECEMBER 2012 JANUARY - FEBURARY 2013 MARCH - APRIL 2013

BRAND POSITIONING

Escuela de Creativas Ciencias (ECC) will promote, stimulate, and encourage students by providing a hands-on and interactive educational experience. At ECC, we strive to foster discovery type learning, by allowing students to interact with the physical world and their peers. By focusing on the creative sciences and technology, ECC will cultivate students who are independent, creative, and problem solvers, ready for the constant evolution of the globalization of the economy.

As science and technology take a larger presence in the global economy and as larger companies move offices to Costa Rica, it is pertinent that at ECC, we give students the necessary tools to excel in these intense labor and market demands. At ECC, we use a multiage educational system integrated with constructivist learning strategies to create a child-centric environment. These strategies provide children with multi-dimensional skills that prepare them to excel in future studies and well into adulthood.

Some things are easier to learn by doing than by seeing or listening. At ECC, we believe discovery is the key to learning. By moving and doing, learning can happen in a fun and active environment.

Children at ECC learn by exploring the world that surrounds them. This sense of exploration is reinforced by fun, interactive elements within the school.

The static, rows of desks facing forward classroom is a thing of the past. ECC’s classrooms are dynamic, reconfiguring and changing to fit the needs of the curriculum. Circulation outside the classroom is not simply a space for walking from here to there, but a space to learn, reinforcing ideas taught in the classroom.

CORE VALUES

DISCOVERY

EXPLORATION

INTERACTION

ESCUELA DE CREATIVAS CIENCIAS

THE IDEAL CLASSROOM

INTERACTIVE EXHIBIT SPACES

hands-on

discovery

educational

experiential

interaction

fun

exploration

multi-age

energetic

constructivist

collaborativeevolving

dynamic

experiential

showing the two components of ECC and its brand qualities. The ideal classroom and the interactive spaces possess the attributes that give ECC its passion, its energy, and its uniqueness. DIAGRAM02

02


14DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECCJANUARY 2013 - APRIL 2013 SENIOR CAPSTONE PROJECT

Escuela de Creativas Ciencias


1

1 2&

OrugaOg

2

3 4&CrisálidaCr

3

5 6&MariposaMp

04

03

PANTONE 1585 C

PANTONE 3268 C PANTONE 803 C

PANTONE 7648 C PANTONE 637 C PANTONE COOL GRAY 6 C

PANTONE COOL GRAY 9 C

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

C:M:Y:K:

R:G:B:

R:G:B:

R:G:B:

R:G:B:

R:G:B:

R:G:B:

R:G:B:

0 72 98 0

90 3 58 0

0 597 0

36 100 34 8

6128 0

3529 280

55474410

255 108 12

0 169 143

2552330

158 28 100

78193 224

169168 169

119119 122

PALETTE BPALETTE A

consists of two components: a symbol and the word mark. The fully saturated tangram represents the seven aspects of the ECC curriculum: science, technology, multi-age, constructivist, bloom’s taxonomy, culture, and color. The three lighter tangrams represent the three brand qualities of ECC: Discovery, Exploration, and Interaction. ILLUSTRATOR

ECC LOGO03

for each classroom at ECC. The butterfly metaphor reinforces the notion of change and growth in ECC. The first and second grade (1&2) classroom is appropriately called Oruga, or Caterpillar; the third and forth grade (3&4) classroom is called Crisalida, or Pupa; and the fifth and sixth (5&6) classroom is called Mariposa, or Butterfly, respectively. These icons are used as a floor graphic in the entry vestible to each classroom and can also be on signage, or wayfinding.

for ECC is derived from colors found in Costa Rican art, architecture, flora, and fauna. This helps to create an identity for ECC that is reflective of the Costa Rican culture.

ILLUSTRATOR

ILLUSTRATOR

CLASSROOM ICONOGRAPHY

COLOR PALETTE

04

05

05

16DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECCJANUARY 2013 - APRIL 2013 SENIOR CAPSTONE PROJECT

N 1ft

2ft

5ft 20ft

10ft

1m

2m

5m

of ECC’s main floor. Each classroom has is lcoated along the courtyard side of the building, helping to further connect the interior and the exterior. The oversized circulation space makes room for interactive spaces and exhibits, transforming the circulation space into learning environments for the schoolchildren. ECC features four interactive areas: (1) Matter & Energy; (2) Earth, Universe, & Space; (3) Human Body; and (4) Sustainable & Healthy Eating.

showing the ideal classroom and two interactive areas, Earth, Universe, & Space and The Human Body. In order to reflect the Costa Rican culture and reduce the embodied energy associated with the transportation of materials to the site, Costa Rica’s vast natural resources will be used for the completion of ECC. All classroom floors will be made of teak wood, locally grown and harvested in Costa Rica. All furniture within the rooms will be made from melina wood, also grown and harvested in Costa Rica. Traditional Spanish-style clay tiles manufactured by Productos Caribe S.A, located in the city of Esparza, Puntarenas province, approximately 80 km west of San José, will be used in the “wet lab” area of the classroom.

showing the entry of ECC. Upon entering the school, students are greeted by interactive exhibits, such as an interactive Earth with iPad controls and an exhibit showing the planets. Corrugated metal walls and concrete floors remain visible and an open feel throughout the circulation space, pays homage to the industrial nature of the once coffee production facility.

AUTO CAD

AUTO CAD + PHOTOSHOP

SKETCH UP + PHOTOSHOP

PLAN

RENDERED PLAN

PERSPECTIVE

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08 18DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECCJANUARY 2013 - APRIL 2013 SENIOR CAPSTONE PROJECT

mo v e r

SAC U D I R SALTARbailar

ju gar

m ene ar

BRAScuerpo

Replica of Space Shuttle Endeavour flown in STS-111

STS-111 was a mission to the International Space Station (ISS) in 2002. It launched on 5 June 2002

from Kennedy Space Station in Florida, United States and landed on 19 June 2002. Crew members

included Costa Rican Franklin R. Chang-Diaz, Philippe Perrin, Paul S. Lockhart, and Kenneth D. Cockrell.

Franklin R. Chang-Diaz and Philippe Perrin went on three spacewalks during this mission. The first

mission was to attach power and a data Grapple Fixture to P6 Truss on the ISS. The second was attach a

mobile base system to the Mobile Transporter. The third and final spacewalk was to replace the wrist

joint of Canadarm2. Each mission lasted between five and seven hours each.


19

89

19

94

19

98

STS-61C


Mission: SATCOM KU-1

Space Shuttle: Columbia

Launched: January 12, 1986, 6:55:00 a.m. EST

Landing Site: Edwards Air Force Base, Calif.

Landing: January 18, 1986, 5:58:51 a.m. PST

Mission Duration: 6 days, 2 hrs, 3 min, 51 sec

Returned to KSC: January 23, 1986

Miles Traveled: 2.5 million

STS-61C Crew:

Commander Robert L. Gibson

Pilot Charles F. Bolden, Jr.,

Mission Specialist Franklin R. Chang-Diaz,

Mission Specialist Steven A. Hawley

Mission Specialist George D. Nelson

Payload Specialist Robert J. Cenker

Payload Specialist & Congressman Bill Nelson

The primary objective of the mission was to deploy the Satcom K1 communications satellite, second in a planned

series of geosynchronous satellites owned and operated by RCA Americom. Columbia also carried a large number

of small scientific experiments, including 13 Getaway Special (GAS) canisters devoted to investigations involving

the effect of microgravity on materials processing, seed germination, chemical reactions, egg hatching, astronomy,

atmospheric physics, and an experiment designed by Ellery Kurtz and Howard Wishnow of Vertical Horizons to

determine the effects of the space environment on fine arts materials and original oil paintings. Also carried was a

Materials Science Laboratory-2 structure for experiments involving liquid bubble suspension by sound waves,

melting and resolidification of metallic samples and container-less melting and solidification of electrically

conductive specimens. Another small experiment carrier located in the payload bay was the Hitchiker G-1 (HHG-1),

which carried three experiments to study film particles in the orbiter environment, test a new heat transfer system

and determine the effects of contamination and atomic oxygen on ultraviolet optics materials, respectively.

STS-34


Mission: Galileo; Shuttle Solar Backscatter Ultraviolet

Space Shuttle: Atlantis

Launched: October 18, 1989, 12:53:40 p.m. EDT

Landing Site: Edwards Air Force Base, Calif.

Landing: October 23, 1989, 9:33:01 a.m. PDT


Returned to KSC: October 29, 1989

Miles Traveled: 2 million

STS-34 Crew:

Commander Donald E. Williams

Pilot Michael J. McCulley

Mission Specialist Franklin R. Chang-Diaz

Mission Specialist Shannon W. Lucid

Mission Specialist Ellen S. Baker

The primary payload, the Project Galileo spacecraft with its attached Inertial Upper Stage (IUS), was successfully

deployed on its journey to Jupiter. STS-34 was only the second shuttle flight to deploy a planetary spacecraft, the

first being STS-30, which deployed the Magellan spacecraft. Galileo became the first spacecraft to orbit an outer

planet and to penetrate the atmosphere of an outer planet. Also, the spacecraft was scheduled to make the first

extended observations of the Jovian system and first direct sampling of Jupiter's atmosphere, as well as the first

asteroid flybys.

STS-60


Mission: WSF-1; SPACEHAB-2

Space Shuttle: Discovery

Launched: February 3, 1994, 7:10:00 a.m. EST

Landing Site: Kennedy Space Center, Florida

Landing: February 11, 1994, 2:19:22 p.m. EST



STS-60 Crew:

Commander Charles F. Bolden Jr.

Pilot Kenneth F. Reightler Jr.

Mission Specialist N. Jan Davis,

Mission Specialist Ronald M. Sega,


Mission Specialist Sergei K. Krikalev

STS-60 was the first mission of the US/Russian Shuttle-Mir Program, which carried Sergei K. Krikalev, the first

Russian cosmonaut to fly aboard a Space Shuttle. Crew also conducted first NASA-Russian Space Agency joint

in-flight medical and radiological investigations. Krikalev communicated with amateur radio operators in Moscow

using Shuttle Amateur Radio Experiment (SAREX) equipment.

Crew also deployed two payloads from Get Away Special canisters mounted on GAS bridge assembly in payload

bay: six Orbital Debris Radar Calibration Spheres (ODERACS) ranging in size from two to six inches (5-15

centimeters) to aid calibration of radar tracking systems worldwide, and University of Bremen's BREMSAT, which

measured conditions such as acceleration forces affecting satellite. Other payloads included Capillary Pumped

Loop Experiment (CAPL) mounted on top of GAS Bridge Assembly; three additional GAS experiments; and Auroral

Photography Experiment-Phase B (APE-B).

STS-46


Mission: TSS-1; EURECA Deploy

Space Shuttle: Atlantis

Launched: July 31, 1992, 9:56:48 a.m. EDT


Landing: August 8, 1992, 9:11:51 a.m. EDT



STS-46 Crew:

Commander Loren J. Shriver

Pilot Andrew M. Allen

Mission Specialist Jeffrey A. Hoffman


Mission Specialist Claude Nicollier

Mission Specialist Marsha S. Ivins

Payload Specialist Franco Malerba

The primary objective was deployment of the European Space Agency's European Retrievable Carrier (EURECA)

and operation of the joint NASA/Italian Space Agency Tethered Satellite System (TSS). The mission was extended

one day to complete the science objectives. Secondary payloads included Evaluation of Oxygen Integration with

Materials/Thermal Management Processes (EOIM-III/TEMP 2A-3); Consortium for Materials Development in Space

Complex Autonomous Payload (CONCAP II and CONCAP III); IMAX Cargo Bay Camera (ICBC); Limited Duration

Space Environment Candidate Materials Exposure (LDCE); Air Force Maui Optical Site (AMOS); Pituitary Growth

Hormone Cell Function (PHCF); and Ultraviolet Plume Instrument (UVPI).

STS-75


Mission: TSS-1R; USMP-3

Space Shuttle: Columbia

Launched: February 22, 1996, 3:18:00 p.m. EST


Landing: March 9, 1996, 8:58:21 a.m. EST



STS-75 Crew:

Commander Andrew M. Allen

Pilot Scott J. Horowitz

Payload Commander Franklin R. Chang-Diaz

Mission Specialist Maurizio Cheli

Mission Specialist Jeffrey A. Hoffman

Mission Specialist Claude Nicollier

Mission Specialist Umberto Guidoni

The primary objective of STS-75 was to carry the Tethered Satellite System Reflight (TSS-1R) into orbit and to

deploy it spaceward on a conducting tether. The mission also flew the United States Microgravity Payload

(USMP-3) designed to investigate materials science and condensed matter physics. The TSS-1R mission was a

reflight of TSS-1 which was flown onboard Space Shuttle Atlantis on STS-46 in July/August 1992. The Tether

Satellite System circled the Earth at an altitude of 296 kilometers, placing the tether system within the rarefied

electrically charged layer of the atmosphere known as the ionosphere. STS-75 mission scientist hoped to deploy

the tether to a distance of 20.7 kilometres (12.9 mi). Over 19 kilometers of the tether were deployed before the

tether broke. It remained in orbit for a number of weeks and was easily visible from the ground, appearing

something like a small but surprisingly bright fluorescent light traveling through the sky.

STS-91


Mission: Ninth and Final Shuttle-Mir Docking

Space Shuttle: Discovery

Launched: June 2, 1998, 6:06:24 p.m. EDT


Landing: June 12 1998, 2:00:18 p.m. EDT



STS-91 Crew:

Commander Charles J. Precourt

Pilot Dominic L. Pudwill Gorie

Mission Specialist Wendy B. Lawrence


Mission Specialist Janet L. Kavandi

Mission Specialist Valery Victorovitch Ryumin

STS-91 marked the final Shuttle/Mir Docking Mission. This Phase 1 Program was a precursor to the International

Space Station maintaining a continuous American presence in space and developing the procedures and hardware

required for an international partnership in space. The mission was the first to use the super lightweight external

tank (SLWT) which was the same size, at 154 feet (47 m) long and 27 feet (8.2 m) in diameter, as the external tank

used on previous launches, but 7,500 pounds (3,400 kg) lighter. The tank was made of an aluminum lithium alloy

and the tank's structural design had also been improved making it 30 percent stronger and 5 percent less dense.

The walls of the redesigned hydrogen tank were machined in an orthogonal waffle-like pattern, providing more

strength and stability than the previous design. These improvements would later provide additional payload

capacity to the International Space Station.

STS-111


Mission: International Space Station UF2

Space Shuttle: Endeavour

Launched: June 5, 2002, 5:22:49 p.m. EDT

Landing Site: Edwards Air Force Base Calif.

Landing: June 19, 2002, 1:58:45 p.m. EDT

Mission Duration: 13 days, 20 hrs, 35 min and 56 sec


STS-111 Crew:

Commander Kenneth Cockrell

Pilot Paul Lockhart,

Mission Specialist Franklin Chang-Diaz

Mission Specialist Philippe Perrin

STS-111, in addition to providing supplies, rotated the crews aboard the International Space Station, exchanging

the three Expedition 4 members (1 Russian, 2 American) for the three Expedition 5 members (2 Russian, 1

American). The Multi-Purpose Logistics Module (MPLM) carried experiment racks and three stowage and resupply

racks to the station. The mission also installed a component of the Canadarm2 called the Mobile Base System

(MBS) to the Mobile Transporter (MT) (which was installed during STS-110). This gave the mechanical arm the

capability to "inchworm" from the U.S. Lab fixture to the MSS and travel along the Truss to work sites.

1986 1992 1996 2002

Franklin Chang Díaz






asteroid flybys.






asteroid flybys.

showing an exhibition in Obras Cuerpo. This exhibition is connected to the heart on the opposite wall in the space. Students dance, jump, or move, get their heart rate pumping, causing balls in the tubes to go between the heart on the adjacent wall and the tube. iPad monitors show students their heart rate and additional heart rate and bloody supply data.

showing an interactive display within the Explorar Espacio (“Explore Space”) exhibit. This interactive area features a replica of Space Shuttle Endeavour flown in STS-111, a mission that included Costa Rican astronaut Franklin R. Chang-Diaz. Also in this exhibit, a brief explanation of Costa Rica en Espacio (“Costa Rica in Space”) featuring Astronaut Chang-Diaz allows students to learn about Costa Rica’s contributions to space exploration. Finally, an interactive Earth with iPad integration allows students to better understand the physical make up of the Earth’s surface and its place in our solar system.

ILLUSTRATOR

ILLUSTRATOR

ELEVATION

ELEVATION

09

02

10

THE IDEAL CLASSROOM

multi-ageenergetic

constructivist


dynamic

experiential



hands-on

discovery

educational

experiential

interaction fun

exploration

THE IDEAL CLASSROOM

multi-ageenergetic

constructivist


dynamic

experiential



hands-on

discovery

educational

experiential

interaction fun

exploration

02



13

ecc huella de carbonoEn 2020, Costa Rica será el país carbono neutral primera. ¿Cómo comparar ECC?

Consulte las estadísticas de abajo y aprender cómo se puede reducir la huella de carbono de la ECC.

CONSUMO AGUA

Diario

Semanal

Diario

Semanal

Diario

Semanal

Diario

Semanal

Diario

Semanal

ENERGÍA EÓLICA ENERGÍA SOLAREN SITIO DE LA COMIDACONSUMO ELÉCTRICO

GAL L

GAL L

kWh kW

kWh kW

ESPECIALES DEL DÍA

% CRECIDO

% CRECIDO

% ENTREGADO

kWh kW

kWh kW

kWh kW

kWh kW

12

of a wall in the ideal classroom. This wall features the ECC logo in the library area as well as ample pin-up space for students to hang up and view their work.

in the classroom vestibule, “ECC Huella de Carbono,” or “ECC Carbon Footprint.” In 2020, Costa RIca aims to be the first carbon neutral country. This interactive wall will aloow students to see ECC’s carbon footprint and how it stacks up against the national average.

showing the ideal classroom. The control center is the technological centerpiece of the room. It features iPads, two televisions, a projection system, and two stations for audible language training. Large, metal lighting fixtures and an exposed ceiling grid revel the pitch of the ceiling and allude to the industrial of the building shell. On the far wall, ample pin-up space allows students to hang up and view their work.

ILLUSTRATOR

ILLUSTRATOR

SKETCH UP + PHOTOSHOP

ELEVATION

ELEVATION

PERSPECTIVE

13

12

14

showing the interactive exhibit spaces in ECC, visible to students as they enter the school. The Human Body Exhibit, “Obras Cuerpo,” is on the right and the Earth, Universe, & Space Exhibit, “Explorar Espacio,” is on the left. Corrugated metal walls and concrete floors remain visible and an open feel throughout the circulation space, pays homage to the industrial nature of the once coffee production facility. SKETCH UP + PHOTOSHOP

PERSPECTIVE11


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