alliance for wireless power - global technology power players unite to form alliance for wireless...

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Global technology power players unite to form Alliance for Wireless Power creating spatial freedom in consumer electronics charging

SAN DIEGO and SEOUL – May 7, 2012 - Wireless technology leaders Samsung andQualcomm Incorporated have joined other technology leaders to form the Alliance for Wireless

Power (A4WP), it was announced today.

The independently operated organization’s mission is to promote global standardization of awireless power transfer technology that offers spatial freedom, to develop product testing,certification and regulatory compliance processes, and to foster industry dialogue withregulators on wireless power policy development. The alliance is targeting a broad base of consumer electronic devices to establish a worldwide wireless power technology ecosystem.

The A4WP will focus on a new wireless power transfer technology that provides spatial freedomfor charging of electrical devices in cars, on tabletops and for multiple devices simultaneously.

Benefits of this wireless power approach include: a transmitter and receiver antenna design that

is easily implemented, a simple wireless power control system, and the ability to transfer power through non-metallic surfaces. The A4WP expects to achieve this capability without the need for costly multi-coil repeaters, which are required for other systems. A single specification isenvisioned that will address simultaneous charging of multiple devices ranging from very lowpower products, such as Bluetooth headsets, to today’s most sophisticated tablets.

The A4WP is open to new members and welcomes participation from vendors in all segments of the potential ecosystem, including: handheld devices, consumer electronics, semiconductor products, automotive, furniture, test equipment, cellular operators, and retail.

Alliance members will be available to discuss membership opportunities at the launch event onMay 8, to be held at Ernest N. Morial Convention Center, New Orleans, USA, during CTIA

Wireless 2012.

According to the analyst firm IMS Research, shipments of wireless power enabled devices areprojected to surpass 100 million by 2015.

Jason dePreaux, a research manager at IMS Research comments, “Wireless power has thepotential to increase convenience and improve the user experience in consumer devices likemobile phones by untethering the charging process. For these benefits to be realized, wirelesspower infrastructure must be deployed to enable wireless charge points in the home, at work, or while traveling without concern for compatibility. Industry alliances will play a critical role indeveloping this infrastructure.”

“Qualcomm is delighted to be involved in this dynamic initiative to set the standard for wirelesspower. WiPower™ Technology by Qualcomm is ideally suited for a forum like the A4WP. As aleader in delivering enabling technology solutions, Qualcomm is helping to define the next-generation consumer electronics experience,” said Derek Aberle, Executive Vice President andGroup President, Qualcomm. “Going forward, we hope to welcome additional companies andorganizations who are looking to contribute towards setting the best possible standard for wireless power.”



"A4WP will accelerate the commercialization of this technology and will contribute to expandingits market. As a founding member of A4WP, Samsung is committed to supportingstandardization of wireless charging technology boasting spatial freedom, contributing to theeco-system, and exploring possibilities of a variety of services," said Executive Vice PresidentKiHo Kim, head of Digital Media & Communications R&D Center, Samsung Electronics.

Joining Qualcomm and Samsung are: Ever Win International, Gill Industries, Peiker Acustic,Powermat Technologies, and SK Telecom.

Editors notes:

A4WP will focus on the standardization of a wireless charging solution offering spatial freedom,a certification program and supporting marketing activities with the intent to expand the wirelesscharging technology eco-system.

In addition, members will also work on the following:

•Set up and issue technical specifications

•Collaboration on a wireless charging solution ecosystem•Co-operation with existing industry organizations•Securing new members from across the industry

MEMBER QUOTES

Henry Chen, President, Ever Win International Corporation, states: “As a developer, designer and manufacturer of consumer electronic products, Ever Win International looks forward to thestandardization of a wireless power solution offering spatial freedom. Such a wireless chargingsolution will further enhance our wireless lifestyles. The technology also offers a tremendousamount of flexibility in product design. Ever Win International is very excited to develop new and

innovative wireless charging accessories based on the standards set forth by the Alliance for Wireless Power.”

“Gill Industries is excited to be part of the A4WP and partner with such outstanding innovatorsand leaders in their respective market segments,” said the company’s President and COORichard Perreault. “As an innovation leader, Gill’s goal is to provide embedded wireless power solutions to our global customers in the automotive and furniture industry that increaseproductivity while enabling and enriching users’ lives. The A4WP will ensure the standardizationneeded to provide a true and ubiquitous wireless charging infrastructure.”

Peiker Acustic COO Marketing & Sales, Reinhard Kromer-von Baerle said: “As a leadingsupplier of mobile communication technology in the automotive area, Peiker is aware of the

demands of its broad OEM customer base. To make the integration as comfortable as possiblefor the end consumer an adaptive charging solution is essential for our all-wireless approach,which also covers all multimedia and antenna functionality. The standardization realized by

A4WP is one important step to secure support of current and future devices and establish thiswireless charging ecosystem.”

“Wireless power becomes transformative when mobile devices are recharged automaticallythrough a seamless network of wireless power” said Daniel Schreiber, President of PowermatTechnologies. We look forward to working with our partners at the A4WP on extending the



physical layer of wireless power so that consumers everywhere continue to enjoy the very bestthis technology has to offer.”

SK Telecom’s Senior Vice President of Network Technology R&D Center, Jong Ryeol Kang,stated: “We believe wireless charging technology will be the most common way to power mobiledevices in the near future. SK Telecom is constantly investigating new and innovative

technologies to enhance mobile life and believes the A4WP specification, with its clear pathtowards implementation, is the way forward.”

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