alliance day 2007: public marketing programs
DESCRIPTION
Mentorship/Research Breakfast Club/Public WorkshopsAn overview of upcoming public marketing programs including the popular Breakfast Club series and the Mentorship program, whose participants will be funded to attend the November 2007 National Arts Marketing Project Conference in Miami.TRANSCRIPT
DAYTraining and
Research
Breakfast Club Roundtables
Marketing Workshops
Philadelphia Marketing Leaders
Public Marketing Programs:
DAYTraining and Research:
Breakfast Club
• Quarterly meetings• Book club format, small groups• Exposure to new research & marketing trends• In-depth discussions• Problem solving and consulting• Opportunity to network with marketing peers• $15 - Continental breakfast included!
The Breakfast Club Roundtables bring culturalmarketers together to read, critique and learnfrom secondary marketing research.
DAYTraining and Research:
Breakfast Club
How Do The Breakfast Club Roundtables Work?
1. Research is selected.
2. Research sent to participants at least 2 weeks prior tosession to read on own.
3. Participants are divided into small groups to discuss keyfindings.
4. Small groups come together to share thoughts withlarger group to exchange ideas, examples, and bestpractices.
DAYTraining and Research:
Breakfast Club
Past Topics Include:
Arts Press Coverage
Advertising Effectiveness
Half Price Ticketing
Cultural Consumers
Cultural Participation
2006 Portfolio Report
Cultural Tourism
Time Use – Leisure
Arts & Culture in Metropolis Report
DAYTraining and Research:
Breakfast Club
2007 / 2008 Breakfast Club Roundtable Schedule:
Know Your Five P’s October 10, 2007Successful Strategies for the Marketing Mix
Open Topic: April 9, 2008We want to hear from you, submit an idea !
Gender & Technology: February 13, 2008How Men & Women Use Internet
Initiators & Cohorts: December 5, 2007Who are they, how to reach them?
DAYTraining and Research:
Breakfast Club
Other Exciting Information & Updates:
•New Time - Breakfast Clubs will begin at 9:00am and last until 10:30am.
•Blog - keep talking, share contact information, post other resources.
•Online Resources - access to archived research & links to useful resources.
•Online Registration - see who’s attending, pay online with securecredit card, add to your outlook calendar, and more!
DAYTraining and Research:
Workshops
Marketing workshops are designed to providemember organizations the opportunity to learnabout marketing strategies and cutting edgetrends from marketing professionals andnational experts.
• Quarterly sessions• Trends, techniques, and best practices• Wide range of topics for all skill levels• Expert presenters & panelists• Opportunity to network with peers and national experts
and professionals
DAYTraining and Research:
Breakfast Club
Past Topics Include:
Mavericks at WorkIn partnership with Center City Proprietors Association and Joseph FoxBookshop
Spreading the Word:Media Relations for Small Arts Organizations
Public Media and the ArtsIn partnership with WHYY
E-Marketing 2007:Trends & Practical Strategies
DAYTraining and Research:
Workshops
Pricing Strategies for Visual & Performing ArtsOrganization
July 18th, 2:30-5:00pmPECO, Energy Hall B, 2301 Market Street, PhiladelphiaCost: $35 members, $70 non-members
Pricing is a powerful marketing tool. Are you being strategic with youradmission and ticket prices? We have brought experts from the field to talkabout pricing strategies and best practices for both the visual andperforming arts. From discounts and sliding scales to premiums anddemand based fees, learn what your ticket or admission price says aboutyour organization.
Jon Landers, Principal, Economics Research AssociatesJill Robinson, President, Target Resource Group
Upcoming Workshop…
DAYTraining and Research:
Workshops
Pricing Strategies July 18, 2007
Paradox of Choice Fall, 2007
TBD Winter, 2008
TBD Spring, 2008
2007 / 2008 Marketing Workshop Schedule:
DAYTraining and Research:Philadelphia Marketing
Leaders
National Arts MarketingProject ConferenceNovember 2-5, Miami, FL
Philadelphia Marketing Leaders
DAYTraining and Research:Philadelphia Marketing
Leaders
What is the Philadelphia Marketing Leadersgroup?Peer cultural marketers come together to consult with, and gethelp from each other through group discussions, networkingreceptions, and shared experience at National Arts MarketingConference.
An initiative of the Cultural Alliance and the Philadelphia CulturalManagement Initiative (PCMI), this program is designed todevelop marketing capacity at nonprofit arts and cultureorganizations.
DAYTraining and Research:Philadelphia Marketing
Leaders
Learn More:
Contact:Becky Lang Staffieri
Marketing & Sales Manager215-557-7811 ext 23
DAY Public Marketing Programs
The Greater Philadelphia Cultural Alliance’s Campaign for Culture, anumbrella marketing initiative, is funded by The Pew Charitable Trusts.
DAY Public Marketing Programs
Thank you!Questions?