alliance 1
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Pioneer institute of professionalstudies, indore
Presentation on Alliance
PRESENTED BY:
Mohit manghnani
Neha Dubey
PRESENTED TO:
prof.Nihit jaiswal
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Meaning of Alliance
A formal agreement establishing an
association or alliance between nations orother groups to achieve a particular aim is
called alliance.
A union or association form for mutual
benefit.
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Definition-
A business alliance is an agreement
between businesses, usually motivated bycost reduction and improved service for the
customer. Alliances are often bounded by a
single agreement with equitable risk and
opportunity share for all parties involved andare typically managed by an integrated
project team. An example of this is code
sharing in airline alliances.
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Example-
Code sharing orcodeshare is
an aviation business term for the practice ofmultiple airlines selling space on the same
flights, where a seat can be purchased on
one airline but is actually operated by a
cooperating airline under a different flightnumber or code.
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Types of alliances
Sales alliance
Solution specific alliance
Geographic alliance
Investment alliance
Joint venture alliance
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Sales alliance: In this alliance both willmake complementary and both will sales.
December 2007-
Strategic sales alliance
between F
Mstations a win-win situation for all
Big FM has announced that it has enteredinto a strategic alliance with Radio Dhamaaland Rangila FM. The alliance is aimedtowards expanding its network and alsoproviding advertisers deeper penetration intokey markets.
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Big FM with 45 stations of its own across
India through this alliance will furtherincrease its reach and footprint across India
through alliances with Radio Dhamaal and
Rangila FM, thus allowing Big FM sales team
to offer advertisers the opportunity to reach52 cities across India.
Similarly, Radio Dhamaal and Rangila FM
are said to get advertisers through Big FM
network and reach.
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Solution specific alliance: it occurs
when two companies agree to jointly developsales a specific market place solution.
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Alliance between Bharti airtel & cisco
Bharti airtel and Cisco Form
Strategic Business Alliance to helpDrive Growth for Indian Enterprisesas on Oct. 6, 2009
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Corporate strategy
The vision of the strategic business alliance is tocombine the unique differentiation and capabilities of
Bharti Airtel and Cisco. Bharti Airtel brings strengthsof market leadership and product expertise innetwork connectivity for large enterprises and smalland medium-sized businesses , in addition to strongdistribution and a network of systems integrationpartners. Cisco brings value through its IP-basedcapabilities, strengths in next-generation networksolutions, and enterprise and SMB channels. Theunique products and services offered by this alliancewill incorporate Cisco technology with the Airtelnetwork to target the Indian managed services
market.
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Product & services offered
This alliance will incorporate Cisco technology with
Airtel newtwork to target the growing Indian market.The companies will jointly develop or co-create
unique products for Indian enterprises including
the small & medium sized business (SMB)
segment. The alliance will offer four major product
portfolio comprising managed data service, hostedunified communications, connected branch services
and Cisco telepresence.
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Geographic alliance: It occurs when two
companies agree to jointly market or cobrands there product and services in an
specific geographical region.
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Renesas Electronics to acquire Nokias wirelessmodem business; companies to form strategic businessalliance for modem technology developmentJuly 06, 2010
As part of this alliance, the companies have
entered into an agreement wherebyRenesas Electronics is to acquire
Nokias wireless modem business for
approximately USD 200 million. The alliance
is planned to be enhanced by long-term jointresearch cooperation on future radio
technologies.
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Investment alliance: it occurs when both
companies agree to joint there funds formutual investment.
Example-
Mumbai, February 10, 2009
Kotak Investment Banking and GCA
Savvian in exclusive alliance forIndia-
Japan cross-borderM&A
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The two companies have entered in to an
exclusive co-operation agreement to adviseIndian and Japanese companies on cross-
border mergers and acquisitions (M&As)
between the two countries.
With this tie-up, Kotak Investment Banking
and GCA Savvian will be able to leverage
their combined expertise, strong localknowledge and long-standing corporate
relationships to open up international M&A
opportunities for their respective clients.
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Joint venture: it occurs when two or more
companies may under take economic activitytogether.
Example-
Bajaj Allianz Life Insurance
Bajaj Allianz General Insurance Company
Limited or Bajaj Allianz Insurance is a joint
venture between two of the most reputednames in the world of insurance - Bajaj
Finserv Limited and Allianz SE. Both of the
names are known for their strength, expertise
and stability in the insurance sector.
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Bajaj Allianz General Insurance Company
Limited or Bajaj Allianz Insurance is a jointventure between two of the most reputed
names in the world of insurance - Bajaj
Finserv Limited and Allianz SE. Both of the
names are known for their strength, expertiseand stability in the insurance sector.
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