allen solly ppt
TRANSCRIPT
BRAND STUDY
Submitted by-Prateek SinghB.F.Tech
I Hate Ugly Allen Solly
My World. My Way
• Brand was created by William Hollins & Co. in 1744.
• Nottingham, England.• 1990, the brand was taken
over by Madura Garments which launched it in India in 1993.
Brand targets the section young consumers who want to create their own world & style apart from 40+.
Brand broke the rules of formal workplace dressing.
Introduced Friday-Dressing. Launched a collection of
shirts and trousers called 'The Uncrushables' – a wrinkle-free garment.
Sub-brand Allen Solly Junior,( 4 years to 12 years)
Launched Women’s Formal Wear in 2001 & latter brought casual chic collection for women.
INTRODUCTION
aimed to emerge as a brand which was totally new and did not stick to conventions
VISION
Develop a brand which was totally new and did not stick to conventions
Today Allen Solly turnover is 200 crore & itAims to grow with a turnover 500 crore till 2011.
Objective
GARMENTS- Shirts Trousers Denims T-Shirts Suits Shorts Skirts Capris Jeggings
ProductsACCESSORIES- Belts Ties Portfolio Bag Hand Bags Handkerchief Socks Cufflinks
Financial year 2000-2001:Rs.300.6cr Financial year 2001-2002:Rs.379.7cr Financial year 2002-2003:Rs.347.6cr Financial year 2003-2004:Rs.413.1cr
Financial Report : sales(cr)
Competitors
At Jodhpur-Sardarpura, C-Road.
STORE VISIT
Opened on 14 January,2008 Owner is Mr. Naresh Men’s Wear only Garments-Formal & Casual
Wear Accessories-Socks &
Handkerchief. Target Customers-Almost all
age groups except Kids.
Product RangeProduct From UptoFormal Shirts (Full Sleeves)
1399/- 1899/-
Formal Shirts (Half-Sleeves)
599/- 1399/-
Casual Shirts 1399/- 1799/-
T-Shirts 599/- 1399/-
Trousers 1399/- 2099/-
Denims(Regular & Slim) 1399/- 1899/-
Socks 159/- 299/-
Layout
http://wiki.answers.com/Q/Tell_you_about_the_history_allen_solly
http://www.scribd.com/doc/16223885/Allen-Solly-1
http://www.authorstream.com/Presentation/aSGuest91162-907016-mm-allen-solly/
http://www.wikiswot.com/SWOT/4_User_Generated/Allen_solly.html
References