allen, mph, ches - currytbcenter.ucsf.edu · social media photo challenge – partners share their...
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National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Useful tools and resources to support practice change
Leeanna Allen, MPH, CHES
Communications, Education, and Behavioral Studies Branch
Division of Tuberculosis Elimination
March 13, 2019
Division of Tuberculosis Elimination
Overview
CDC strategy for expanding LTBI testing and treatment
CDC LTBI Resources for Healthcare Providers
– LTBI Resource Hub
– Medical Apps
– Patient and Clinician Education Materials
Upcoming LTBI Communications Initiatives
– Message Testing
– LTBI Campaign and Community Engagement Network
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Eliminating TB in the United States is possible
Continue efforts to identify and cure persons with active TB disease
Expand capacity in high‐burden jurisdictions for targeted testing and
treatment of persons with LTBI
CDC Strategy for Addressing Latent TB Infection
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LTBI Resources for Healthcare Providers
LTBI Resources Online Hub
One‐stop shop for resources, materials, and links to latent TB infection and U.S. Preventive Services Task Force (USPSTF) materials
Since 2016:
– Over 35,000 views
– Over 22,000 unique visitors
– Over 8,000 downloads
https://www.cdc.gov/tb/publications/ltbi/ltbiresources.htm
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What’s on the Hub?
Guidance Documents
Fact Sheets for Clinicians and Patients
Communication Templates
Key Messages and Social Media Content
Customizable Slide Sets
Images and Videos
Infographics
Helpful Links
U.S. LTBI Testing and Treatment Recommendations
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Latent TB Infection Infographics, Graphics & Web Buttons
Medical Apps
CDC partnered with three leading medical apps to ensure latent TB infection content was current:
– Epocrates
– Up‐to‐Date
– Medscape
CDC is also conducting research with providers to determine the need for a stand‐alone latent TB infection app.
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CDC Medscape Expert Commentary
Expert commentary article and video on USPSTF recommendations
Expert commentary article and video on updated recommendations for 3HP regimen
5 Things to Know about Tuberculosis (TB) Video
Targeted to public
Over 46,000 views
Spanish version now available
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New 3HP Resources for Clinicians
FAQ for Healthcare Providers
FAQ for Pharmacists
Provider Fact Sheet
New 3HP Resources for Patients
Patient Education Materials– Patient Information Brochure
– Medication Tracker and Symptom Checklist
– Materials are available in Spanish, and Tagalog, Vietnamese
– State/local health departments can co‐brand
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World TB Day – March 24, 2019
Theme: It’s Time
Objective: Use World TB Day as an opportunity to promote latent TB infection messages, tools, and resources.
https://www.cdc.gov/tb/worldtbday/default.htm
Activities
Social Media Photo Challenge
– Partners share their own “It’s Time” message! Download the template, write their World TB Day message, and post on Twitter, Facebook, and Instagram.
Twitter Storm
– Every hour DTBE and partners will tweet with focus on the same “It’s Time” message.
Personal Stories TB Survivor Videos
World TB Day Activities Map
Internal and External Partner Outreach
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Upcoming LTBI Communications Initiatives
Latent Tuberculosis Infection Message Testing Project
Explore participants’ reactions to messages related to testing and treatment of latent TB infection. This project will result in:
– A better understanding of the variances in knowledge, attitudes, and misconceptions around latent TB infection.
– Insights into latent TB infection messages (facts, information, concepts) and terms (language, wording) that are clear, effective, and motivating.
– Knowledge of audience‐trusted health information sources, audience‐seeking healthcare behavior, audience‐preferred communication channels, and audience‐preferred information material formats.
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Target Audience
The target audience is non‐U.S.‐born individuals born in Mexico, the Philippines, India, Vietnam, China, and Guatemala.
We aim to recruit 135 participants that represent a mix of:
– Been in the U.S. for less than 10 years/more than 10 years
– Demographic characteristics
– Settings where medical care is usually received
– Types of health insurance
Focus groups will be conducted in each of the following metropolitan areas: New York City, NY; Miami, FL; Houston, TX; Chicago, IL; and San Francisco, CA.
Latent TB Infection Communication Campaign and Community Engagement Network
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Goals
1. Develop a targeted communications campaign to encourage testing and treatment among at‐risk populations (Asians, Hispanic/Latinos, and their healthcare providers).
2. Develop a partner network to engage at‐risk communities to assist with outreach and other activities to encourage testing and treatment for latent TB infection.
Methods
CDC will develop campaign and the community engagement network in parallel.
Campaign materials will be culturally and linguistically appropriate (developed in‐language).
Use existing initiatives, such as CDC’s Know Hep B Campaign as a model.
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Campaign Objectives
Raise awareness about LTBI, risk, and link between infection and disease• Address misperceptions
• Decrease stigma
• Encourage testing and treatment
Increase awareness of treatment for LTBI (especially shorter regimens)
Encourage providers to testing and treat LTBI among at risk populations
Community Engagement Network Strategies and Activities
Networking
• Community‐based organizations, health centers, professional associations, and others
• Members should actively serve target populations
Capacity Building
• Educational outreach to target populations
• Technical assistance on LTBI testing and treatment
Campaign Implementation
• Provide feedback on campaign materials and strategies
• Assist with dissemination of campaign materials
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For more information, contact CDC1‐800‐CDC‐INFO (232‐4636)TTY: 1‐888‐232‐6348 www.cdc.gov
The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.
Thank Youwww.cdc.gov/tb
@CDC_TB
@CDCTB