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Entrepreneur / Advisor / Growth Hacker / Investor t.moulos@gmail.com

Theodore Moulos

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Why someone should attend?

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It’s NOT about Social Media any more It’s a about technology

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Technology Matters

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PRIVATE INTERACTIONS

First up are private interactions. Gone are the days when Facebook wanted you to show off everything in and about your life in public — nowadays, a more mature Facebook recognizes that sometimes, you just want to keep some of your interactions with friends and family private, and shouldn’t have to want to share everything publicly.

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ENCRYPTION

But what will encryption allow for? Well, it will essentially ensure that no one can see activity you want to keep private, except for you, and that should include Facebook. Right now, though, Facebook can pretty such see everything you do within Facebook’s services, but in a truly encrypted ecosystem that may no longer be the case.

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REDUCED PERMANENCE

Snapchat pioneered ephemeral messaging, and then Facebook took that concept and ran with it. But it looks like the company could expand on the concept even further in the future. The idea here is that Facebook wants users to be able to be themselves online now, without having to worry about the decisions they make online coming back to bite them in the future.

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SAFETY

Still, there are a few obvious things Facebook could do. For starters, the company could aim to reduce online bullying, by doing things like adding tools for users to prevent people from targeting them online or being able to continue targeting them online. Part of making Facebook a little safer could tie into the reduced permanence of content.

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Today, we are announcing a new set of features, coming soon, around dating,” he said. “This is going to be for building real, long-term relationships, not just hook-ups

Mark about Dating

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•You can volunteer to make a profile •that’s only visible to non-friends •who’ve also opted in to looking for love. •Facebook will match you based on all its data •Messaging will happen in a dedicated inbox

NOT Messenger.

More… about Dating

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15Facebook Dating is coming to the U.S. and getting creepier

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The opt-in dating app that Facebook has been testing in a select few countries is launching in 14 more: Brazil, Bolivia, Chile, Ecuador, Guyana, Paraguay, Peru, Uruguay, Laos,

Malaysia, Philippines, Singapore, Vietnam and Suriname.

Facebook Dating will be available in the US later this year.

Facebook Dating is coming to the U.S. and getting creepier

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Watch Party is a feature that lets you watch videos in small groups and chat with your friends. This seems like something that will get more popular with more content partnerships like the one it already has with the MLB.

Watch Party

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Facebook Groups are spaces on the social media network for friends, acquaintances, or people with similar interests to discuss or share about broad or narrow topics. Groups provide an arena for organic discussion about your products or services and present the opportunity to cultivate brand awareness.

Groups

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The company has built its business model on people

sharing as much as possible.

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Facebook's "Meet New Friends" feature is an opt-in tool that will help users make new friends from shared

communities, such as the city you live in or school you attended.

A redesigned Groups tab on Facebook will enable users to see Groups activity front and center, and to share content

directly to your groups.

A new Facebook Events tab will make it easier for users to find out what's happening around them and get

recommendations for things to do.

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Facebook Messenger users will be able to communicate directly with Whatsapp and Instagram users within the app -- whether in messages or video calls.

Interoperability

#1

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23Be aware: skype

And if you’re using Messenger on desktop, you won’t have to keep it in a browser tab anymore

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Facebook is reshaping Facebook Messenger as a way to keep up with your friends. You can set status messages

or share photos with people you like and trust, potentially making it easier to arrange offline hangout

sessions.

Messenger is actually getting a big refresh in general. On iOS, it’s being redesigned to take up less space on your phone; the new version will be under 30MB, about 20

percent of its current size.

The Light-Speed Approach

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Back to square one. As part of the «fb messenger light-speed approach», messenger is dropping a lot of

features, fb messenger scan codes among them. The truth is that the time of the traditional barcode has come. Currently every phone’s camera does support

barcodes, therefore, fb sees no need for another format or specialised scan code reader...

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Ahead of the event’s official start, Facebook — accidentally, it seems — detailed some major upcoming

updates to its Messenger app. This will include a new “watch together” social feature that lets Facebook

users enjoy the same videos simultaneously, even while separated by continents.

And there will be a bigger focus on connecting with close friends.

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Facebook announced a new appointment-booking feature for the Messenger bot platform. Available for Messenger’s

300,000 bots, the new tool could help accelerate the adoption of bots among the 40 million businesses that use Messenger

to communicate with their customers.

Appointment booking is now available in invite-only beta and will be made more widely available later this year.

Facebook Messenger bots can now book appointments

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The handover protocol enables several Facebook Apps to collaborate within a single messaging thread in Messenger. For example, it allows businesses to incorporate automated and live agent responses that are powered by different apps into a seamless conversation experience. With this protocol, each app can focus on implementing and respecting this common language on their part, and work with their partners to do the same.

The handover protocol

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30The handover protocol

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When users tap the post to reveal product tags and open one, they’ll see a Checkout with

Instagram button instead of the old “View on Website” button.

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Checkout tags appear on feed posts, Stories and Explore content

Important FactsAbout Instagram Checkout Process

Merchants only get the details necessary to fulfil an order, including contact info and address, but not your actual payment info. Users see an opt-in option to share their email address with the seller for marketing purposes. Checkout with Instagram could leave merchants with a little less data than if the purchase happened on their website.

12

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Aster users buy something within Instagram, they’ll be able to track it from a new “Orders” section of their profile that shows the status of an order, plus options to cancel, initiate a return or contact the merchant. They’ll also get a notification from Instagram when the order ships. Interestingly, Instagram isn’t mixing receipts into its messaging product like Facebook does with Messenger.

3

Important FactsAbout Instagram Checkout Process

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Profiles will put less emphasis on the number of followers.

An "away" feature on Instagram will help users achieve some distance from the app if they're in the

middle of a breakup, a change of cities or some other life event.

Away Mode

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Now the company is expanding that capability to influencers, including Aimee Song; celebrities, including Kim Kardashian West; athletes, including Candace Parker; and publications, including Refinery29. Instagram is limiting shopping tags to

over 60 accounts right now, and only products from participating brands can be purchased from the app.

The feature is available to people in the US.

Buying the clothes that your favorite influencer is sporting will get a lot easier. You'll soon be able to shop on

Instagram without leaving the app. Over the next few weeks, Instagram will test a feature that lets you buy

directly from the app with select influencers and brands.

Buying From Influences

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40New donation stickers in the US will

make it easier to raise money for charity on Instagram.

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A new camera design will be launched in the next couple of weeks that gives

Instagram users quick access to effects and interactive stickers, including the Donation Sticker.

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42Instagram Has New Camera Features

To Facilitate More "Creative" Efforts, Which Is Facebook's Way Of Referring To Things That Aren't Images.

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43Instagram isn't a numbers game anymore

#3

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45WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.

Already has 3 million users worldwide

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WhatsApp will let businesses display entire product catalogs directly on their profiles. They don’t need websites anymore, they may have whatsapp.

The feature could help millions of small businesses that don’t have websites in countries like India or hand makers elsewhere, to lay out their goods directly on WhatsApp.

Whatsapp for business (for real)

The ONLY facebook app with a full product catalog

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Transferring money easier than ever (like sending a chat message)

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The next step after vision is recognizing language. Facebook has a new system called MUSE (Multilingual Unsupervised and Supervised Embeddings) for understanding natural language. This all seems very odd when you consider that Facebook doesn't have a consumer-facing virtual assistant yet.

Guess what’s coming NEXT!

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New Hardware in town

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Oculus Quest “addresses everything that’s wrong with PC and mobile virtual

reality” by cutting cords and placing sensors on the device

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Facebook's Portal and Portal+ will be available outside of

the US, starting with Canada this June and a European

expansion this fall.

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Mark Zuckerberg revealed that Portal will soon support WhatsApp

video calls, and all video calls through Portal will come with end-to-

end encryption.

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Facebook Live is coming to Portal as well.

No more professional cameramen following the

speaker

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In the augmented reality (AR) sphere, Mark Zuckerberg announced on stage at F8 2019 that

Facebook’s Spark AR Studio app creation platform will finally offer support for Windows, in addition to other new features, with plans to open Instagram

to the entire Spark AR creator and developer ecosystem later this year.

#2

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https://sparkar.facebook.com/

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makes

Don’t try to get Tomorrow’s customers

using Yesterday’s tools

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