ALL TIED UP

The Three Knots

BACKGROUND ALL TIED UP, est. 2010, is owned by three lovely ladies with an eye

for all aspects of the fashion industry. The name originated because of the main merchandise sold at the store, ties. The owners wanted

to incorporate the many items available, and not only the vast selection of ties. and that is where ALL TIED UP came in, because

there is much more that meets the eye than just a tie.

ALL TIED UP is located in the West Village shopping center, making it easily accessible for their large portion of clientele, who reside in the

Uptown District of Dallas.

ALL TIED UP carries men’s accessories of all kinds; such as their wide selection of ties, elegant cuff links, belts, designer watches, designer

shoes, and much, much more.

ALL TIED UP is geared toward a target market in the fashion world, and the merchandise is accustomed to their everyday wants, and

needs. The average consumer of the merchandise tends to portray a profile of well dressed business man, who appreciates a little

accessory in his everyday wardrobe.

MERCHANDISE AVAILABLE

TARGET CUSTOMER PROFILE

Age: 18- 35 year olds are categorized as ALL TIED UP’s leading target market, due to the demand for men’s accessories in present day fashion.

Education: College students, Graduates, First time job beginners, and those established in their careers.

Gender: Generally males, but anyone is welcomed to ALL TIED UP, man or woman. With the population in Dallas Country reaching 2,368,139 people as of the last Census in 2010, males occupied 50.5% of the population as a whole.

Lifestyle: The male who likes to shop, and typically puts an extra emphasis on how they dress by accessorizing with the latest fashion pieces.

Occupation: Recent college grads entering the workforce, as well as males already established in their careers.

Income: Prices are priced accordingly to the target market, making them not extravagant, and easily attainable for a future consumer. Geared toward the Middle Class, through the Upper Class of Dallas.

MISSION STATEMENT

The goal at ALL TIED UP is to strive to provide excellent

customer service, as well as fair prices for trendy men’s

accessories, all while providing men with exquisite, one-of-a-

kind trendy merchandise.

MARKETING OBJECTIVES (5)1. Every six months, in June and December All Tied up will partake in the West Village shopping event, the Sidewalk Sale. The store will join forces with four other stores offering amazing discounts, and one of a kind deals on past season items.

Form partnership with four neighboring stores in West Village shopping area.

Select merchandise to be marked down. Prepare, and send out invites to consumers surrounding the store.

2. Every year, during the summertime, the store will sponsor and support a local Dallas/Fort Worth designer by carrying their merchandise in the store, thus giving back to the community and aiding in the launch of their career, and benefiting the store by offering exclusive local designs.

Select local designer of choice. Proof designs for attainability. Sign an exclusivity contract with designer to ensure merchandise

will only be sold in the store for one consecutive year.

MARKETING OBJECTIVES CONTINUED3. Every August, before the fall season premieres, the store will partake in Fashion’s Night out at NorthPark Centre, showcasing the store’s latest, upcoming collection.

Contact NorthPark Centre and reserve a spot in the show. Merchandise accessories that will be showcased on the male models. Scout for male models, preferably in the Dallas/Fort Worth area. Sign contacts with the models to ensure they will be punctual and show up to the

event.

4. The store will give back to the student body by sponsoring 5 new graduates every year. Providing them with necessary items to look professional, and presentable when attending interviews. Items such as briefcases, trendy ties, bowties, cufflinks, and shoes will be the selected items to donate.

Reach out to colleges around the Dallas Forth worth area such as UTD, UNT, SMU, and TCU.

Set up interviews with possible candidates from the surrounding universities. Contact registrar at all possible candidates’ university, to deem their academic skills

are up to par. Minimum G.P.A requirement of 3.0 to apply.

5. Promote the store’s loyalty program to generate sales, and boost overall traffic after the first 6 months of business.

Develop loyalty program, entailing $20 off of a $100 purchase. Design and place order for loyalty cards. Offer the program to all, at their point of purchase. Develop social media promoting tactics such as, Facebook and Twitter with daily

reminders of the loyalty program offered.

BRAND IMAGE-ALL TIED UP wants the consumer as they are walking in the store to feel as if they have just entered an exclusive, lavish world of fashion. A world that is filled with luxurious accessories that they cannot live

without. -The store wants to be viewed as a designer boutique, with high

fashion merchandise, yet still affordable, and targeted towards the consumer fresh into the workforce.

-ALL TIED UP strives to be the brand in the mind of our consumers that they look forward to shopping with, when becoming more

successful in their newly found careers. -When thinking of ALL TIED UP, Three Knots strives for consumers to think of the boutique as having exclusive merchandise with unique

attributes such as youthfulness, sophistication, and exclusivity, all in one place.

SIGNING Conversational Sign

The sign displayed to lure customers into the store is a definite replica of what All Tied Up’s store personality is. The store wants to show quick wit, and paired with a welcoming attitude keep it classy and well put together. The sign will be displayed in a front window as a marketing mechanism to catch the eye of future customers and bring them into the store to shop the collection featured in the window.

Functional Sign The two functional signs displayed are used for the store’s

customers to conveniently locate places in the store. The ‘EXIT’ sign is used in case of emergencies, for example, an emergency evacuation of the entire store. The ‘RESTROOMS’ sign is used for guests to quickly find a place to relieve themselves, and then return to their previous browsing or shopping.

RESTROOM

…To tie something newVisit All Tied Up in Dallas Today

It’s never too late…

FLOOR LAYOUT All Tied Up’s floor layout is

based on a free flow design emphasizing the simplistic atmosphere of the store.

Minimal fixtures, as well as various lighting fixtures, are both used to accentuate the

store’s available merchandise, allowing easy access for the

customer.

FLOOR LAYOUT

FIXTURES

Wall Fixture-Displayed on both sides of the store,

located next to front windows.

-Used for displaying various men’s

accessory items.

Display Case-Located directly in front of cash bar.

-Used for displaying men’s

watches.

Slanted Shoe Rack

-Located in back of store, next to the

sofa.-Provides

customers easier access to shoe

selections.

A. & B.

C.

D.& E.

FLOOR LAYOUT FIXTURES CONT.

Black Shelf/Wall Fixture

-Displayed on wall as a standing

fixture.-Used to display various men’s

accessory items.

Modern Day Couch/Loveseat

-Located in back of the store, perpendicular to the slanted

shoe racks.-Provides customers a

comfortable place to sit while trying on shoes, or used as a

resting spot for guests of shoppers, or customers

themselves.

Corner Desk-Located in the office area.

-Accessed only by management and

employees, and used for handling daily business

operations.

F.

G., H., & I.

Black Finish Merchandise

Table-Located directly

in the middle section of the

store.-Purpose is to

direct the customers focal

point to the newest

merchandise that is displayed on

the table, as they first enter the

store.

J.

K.

LIGHTING Task Lighting

Pendant light fixtures, (6) provide light used above merchandise tables, the cash wrap, as well as the restroom and office area. Used with halogen light bulbs.

75 Watt, 130 VoltHalogen PAR 30 Flood

Accent Lighting Track lighting fixtures, (4) provide light used to emphasize the wall

displays, providing that extra spunk, enhancing the overall product image. Used with halogen light bulbs.

Incandescent Lighting Flush mount fixtures, (2) are the general lighting fixtures used in the

store. Used with fluorescent light bulbs. 75 Watt Incandescent Warm White GU24 Spiral Compact

Fluorescent Lamp

BACK WALL ELEVATION

--2 slanted shoe racks

on display at the back wall of store

---Various shoe

types displayed on each level of shoe racks

All Tied Up’s main focal point for the customer shopping experience is displayed at the back of the

store. 2 slanted shoe racks contain the various types of shoes, as well as the customers favorite shoes. The display allows for the customer to view all shoe styles

at once, easing the selection and decision making process.

All Tied Up’sFirst Window

Display

September 27, 2012

All Tied Up’s Second Window Display

November 1, 2012“Fifty Shades of Blue”

All Tied Up’s Spring 2013 Trend Board

Bow ties will hang from the ceiling using clear string to resemble butterflies for a

Spring look.

Fake grass will line the bottom of the display to add

outside effect.

Construction paper will create

the green and brown in the

trees.

A top hat and briefcase will tie together the rest of the Spring

image by laying softly on the grass.

(1) Men’s bowtie, and (1) Men’s tie used to describe the transition of

men’s nostalgic style over the years.

(2) Blue men’s shirts, one being the timeless

blue color and the other being the

brighter blue that is being worn by fashions finest.

  QUANTITY COST FINAL COSTAtmospherics:      

       Flooring (Sq. Ft.)      Bamboo Toast Wood 3250 $1.23 $3,997.50

       Store Electronics      

Portable radio 2 $28.99 $57.98        

Store Furnishings      Corner Desk (Office) 1 $263.75 $263.75

Modern Loveseat 1 $478.25 $478.25 Wall Paintings 2 $101.26 $202.52

           ATMOSPHERICS TOTAL= $5,000.00        

Other:             

Lighting      Task 6 $63.00 $378.00

Incandescent 2 $117.00 $234.00 Accent 4 $42.05 $168.20

       Store Fixtures      

Accessory Wall Fixtures 2 $205.90 $411.80 Display Case 3 $179.00 $537.00

Slanted Shoe Racks 2 $258.99 $517.98 Wall Décor Fixtures 2 $245.00 $490.00

Black Shelf 1 $85.00 $85.00 Round Merchandise Table 3 $69.99 $209.97

       Signage      

Logo Signage 1 $1,500.00 $1,500.00Operational Signage 4 $390.00 $1,560.00

Conventional Signage 2 $249.99 $499.98        

Mannequin Alternatives      Watch Display Case 2 $89.90 $179.80

Cufflink Display Case 2 $51.99 $103.98 Tie/Bowtie Display Case 1 $59.99 $59.99

       Miscellaneous      

Store POS system 4 $1,004.99 $4,019.96            OTHER TOTAL= $10,955.66            TOTAL BUDGET SPENT= $15,955.66

All Tied Up

Store Budg

et