ALL-Terrain formal

Ronak, Nick, Brett, & TommyGroup 6

Immediate Target Market• Early Adopters

• Professions in a in/outdoor work environment• Door2door sales men• Car salesmen• Realtors• Uniformed workers• Funeral burial services• Construction Foremen

Must Have

Line

ar S

atisfie

rs

Delighters

Indifference

KANO model

Pricing and Placement• Dick’s Sporting apparel

• Men’s Warehouse

• Sears

• Macy’s

• E-commerce

• Burlington coat factory

• EMS

• Kohl’s

• Varies Shoe retailers

Promotions• Free tailoring with suit

• 20 year warranty

• 25% of Matching shoes or accessories

• Free Shipping

• 15% for friends referral to online purchase

• “DOIN WORK” online picture competition

• Sponsorship and Celebrity promotions

Time of Launch• November, Plan to launch during Thanksgiving

period

• Cold climate is starting to begin

• Many start new jobs at this time

• High volume shopping period

• Black Friday

• Beginning of Christmas Shopping (gift shopping)

• More disposable income (holiday bonuses)

Perceptual Map

Profession Vs. Shopping location

What if Plan?• Best Case: Huge Hit with high volumes• International Expansion• Economies of scale• Logistics• Product diversity• Franchise development

• Worse Case• Licensing patent idea• Suit accessories• Partnership with existing fashion title• Contract based uniform manufacturing