Michael WileyChicago

All Social Media Is Local:A Guide to Global Stakeholder Engagement

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John KerrSingapore

All Social Media Is Local:A Guide to Global Stakeholder Engagement

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Bulletin Boards / Forums Still Drive Conversation in Asia

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Olga RasulovaMoscow

All Social Media Is Local:A Guide to Global Stakeholder Engagement

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http://flickr.com/photos/nicointhebus/227054792/

WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other

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http://flickr.com/photos/nicointhebus/227054792/

• LiveJournal.com for influential bloggers

• LiveInternet.ru for teens

• Odnoklassniki.ru (like Classmates.com, 20mm)

• ICQ, QIP, and Skype for instant messaging

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Wolfgang Lünenbürger Hamburg

All Social Media Is Local:A Guide to Global Stakeholder Engagement

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Social media is language-driven. Your outreach needs to be local, even hyperlocal.

http://flickr.com/photos/samuelr/1452379695/

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No overall leading social network, but several local champions.

http://flickr.com/photos/samuelr/1452379695/

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Marshall Manson London

All Social Media Is Local:A Guide to Global Stakeholder Engagement

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THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media.

http://flickr.com/photos/wwworks/2712985768/

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SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important.

http://flickr.com/photos/wwworks/2712985768/

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Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL.

http://flickr.com/photos/wwworks/2712985768/

All Social Media Is Local:A Guide to Global Stakeholder Engagement

Monte LutzWashington, DC

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• Twitter Debates

• Qik On The Hill

• YouTube

• Billiam The Snowman

U.S. POLITICS AND SOCIAL MEDIA

http://flickr.com/photos/jacobvorpahl/2087225900/

All Social Media Is Local:A Guide to Global Stakeholder Engagement

Steve Rubel New York

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WHAT’S NEXT? 5 TRENDS TO WATCH

• As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs

• Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs

• Google becomes a key focus for PR professionals as findability becomes essential

http://flickr.com/photos/xploded/141295823/

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WHAT’S NEXT? 5 TRENDS TO WATCH

• As the web evolves from an information medium into a platform for global collaboration, public engagement is key

• “Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive

http://flickr.com/photos/xploded/141295823/

All Social Media Is Local:A Guide to Global Stakeholder Engagement

Q&Ahttp://flickr.com/photos/mansonliu/298440052/