all social media is local 2008
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Michael WileyChicago
All Social Media Is Local:A Guide to Global Stakeholder Engagement
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John KerrSingapore
All Social Media Is Local:A Guide to Global Stakeholder Engagement
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Bulletin Boards / Forums Still Drive Conversation in Asia
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Olga RasulovaMoscow
All Social Media Is Local:A Guide to Global Stakeholder Engagement
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http://flickr.com/photos/nicointhebus/227054792/
WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other
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http://flickr.com/photos/nicointhebus/227054792/
• LiveJournal.com for influential bloggers
• LiveInternet.ru for teens
• Odnoklassniki.ru (like Classmates.com, 20mm)
• ICQ, QIP, and Skype for instant messaging
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Wolfgang Lünenbürger Hamburg
All Social Media Is Local:A Guide to Global Stakeholder Engagement
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Social media is language-driven. Your outreach needs to be local, even hyperlocal.
http://flickr.com/photos/samuelr/1452379695/
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No overall leading social network, but several local champions.
http://flickr.com/photos/samuelr/1452379695/
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Marshall Manson London
All Social Media Is Local:A Guide to Global Stakeholder Engagement
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THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media.
http://flickr.com/photos/wwworks/2712985768/
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SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important.
http://flickr.com/photos/wwworks/2712985768/
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Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL.
http://flickr.com/photos/wwworks/2712985768/
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All Social Media Is Local:A Guide to Global Stakeholder Engagement
Monte LutzWashington, DC
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• Twitter Debates
• Qik On The Hill
• YouTube
• Billiam The Snowman
U.S. POLITICS AND SOCIAL MEDIA
http://flickr.com/photos/jacobvorpahl/2087225900/
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All Social Media Is Local:A Guide to Global Stakeholder Engagement
Steve Rubel New York
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WHAT’S NEXT? 5 TRENDS TO WATCH
• As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs
• Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs
• Google becomes a key focus for PR professionals as findability becomes essential
http://flickr.com/photos/xploded/141295823/
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WHAT’S NEXT? 5 TRENDS TO WATCH
• As the web evolves from an information medium into a platform for global collaboration, public engagement is key
• “Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive
http://flickr.com/photos/xploded/141295823/
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All Social Media Is Local:A Guide to Global Stakeholder Engagement
Q&Ahttp://flickr.com/photos/mansonliu/298440052/
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