all seminars and exhibits are live and in-person

2021 LAS VEGAS CONVENTION AT A GLANCE

MONDAY, NOVEMBER 8, 20211:00 - 1:30 How To Get Certified

2:00 - 5:30 Wedding Specialty Seminars

TUESDAY, NOVEMBER 9, 20219:00 - 12:00 Wedding Business, Tech, and Trend Seminars

12:00 - 6:00 Wed-Con Exhibits Open12:00 - 2:00 Wed Talks on Exhibit Stages

2:00 - 5:30 Wedding Business, Tech, and Trend Seminars

Register by the deadline with Promo Code EARLYBIRDWeddingMBA.com

Schedule times, days, subjects, and speakers are subject to change.

WEDNESDAY, NOVEMBER 10, 20219:00 - 11:00 Wedding Business, Tech, and Trend Seminars

10:00 - 4:00 Wed-Con Exhibits Open12:00 - 2:00 Wed Talks on Exhibit Stages

2:00 - 3:00 Wedding Business, Tech, and Trend Seminars

3:00 - 4:00 Wedding Confidential with Industry Thought Leaders

4:00 - 5:30 Wedding Specialty Seminars

Get Certified AT THE WEDDING MBA

Ask your questions about certification

1:00PM CEDAR ROOM WITH SHANNON UNDERWOOD CONFERENCE DIRECTOR

REGISTER for the 2022 WEDDING MBA

Register for the 2022 Convention AND BECOME A

DIAMOND MEMBER

Wedding MBALAS VEGAS CONVENTION CENTER

NOVEMBER 7-9, 2022

LOWEST PRICE OF THE YEAR

REGISTER TODAY! www.WeddingMBA.com

2022 DISCOUNT CODE: ShowSpecial

www.WeddingMBA.com 2022 DISCOUNT CODE: ShowSpecial

VENUES MONDAY 2:00 3:00 4:00 5:00 PM

Monday 2:00 pm - Birchwood Room

THE PRICE IS RIGHTDon’t Leave Money On The TableJulia Henning, VP of Sales, Wedgewood

Charge too much, and nobody books. Charge too little, and you work for nothing. If your venue is losing money, you can’t make it up on volume. Maximize your prices for every season and day of the week.

• Discounts, promotions, and packages

• Internal data that confirms your pricing power

• Venue-only vs all-Inclusive vs catering


OPEN HOUSETips For Venue Tours And Sales AppointmentsIan Ramirez, Co-Owner, Madera Estates

Without a venue tour, the wedding couples rarely book. Unfortunately, most venues only offer scripted tours that feel contrived. Put some magic into your venue tours and the wedding couples under contract.

• Make your tours feel more personal

• Streaming vs in-person tours

• Add emotion back into your tours


CURATED MARKETINGModern Marketing For VenuesScott Crumpton, Owner, White Stone Marketing

Engaged couples are particular. They’re not afraid to speak their mind and ask for what they want. Most of them do their research before contacting you. What is the best way to market to your couples?

• Marketing ideas from successful venues

• Test, refine, and implement proven ROI strategies

• Tips for online marketing


ON THE BOOKSVenue Sales TechniquesAlan Berg CSP, Global Speaking Fellow

As a venue, you’re one of the first stops on the wedding planning checklist. It would be great if every wedding couple just let you know, “Okay, I’m ready to book.” Sometimes they make it clear, but more often they play hard-to-get. Watch for their hidden buying signals and know the exact moment to close the sale.

• Ways to avoid decision paralysis

• Eliminate these bad sales habits

• When you should ask for the sale

Venue Track Sponsored by The Venue Association

DISC JOCKEYS MONDAY 2:00 3:00 4:00 5:00 PM

Monday 2:00 pm - Aspen Room

MONEY IN THE BANKSocial Media Strategies For DJsStaci Nichols, Owner, CancunDJ.com & SanDiegoDJStaci.com

It’s time to diversify your portfolio of digital marketing strategies. Are you over-exposed on Instagram? Properly hedged with a solid blogging strategy? Prepare yourself against marketing volatility with a balanced social strategy geared specifically to the DJ industry.

• Strategy lessons from Wall Street

• Instagram, TikTok, Facebook, and Blogging content ideas

• What you need to know about your SEO


ENTERTAIN MECreate Your DJ BrandArtem Lomaz, Owner, NinetyThreeEntertainment

Every DJ has a brand, whether intended or not. Your brand rules your business. A strong, identifiable brand elevates your company and lifts you above your competitors.

• Attract your ideal customers with strategic branding

• Develop your entertainment persona

• Clues that your brand is obsolete


MAGIC MICBe The Choice MC In Your MarketMike Walter, Owner, Elite Entertainment

There’s no doubt... the MC makes or breaks a wedding reception. You move the celebration smoothly from intros to exits. You have the massive responsibility of bringing the couple’s celebration to life. If you want to stand out in your market and be an “in-demand-entertainer” perfecting your MC skills is critical. How do you push your MC skills past the limit?

• Interact without stealing the spotlight from your couples

• Incorporate humor tastefully

• Plan your finales to leave them wanting more


NO REPEATSCustomize Wedding ReceptionsChris Washburn, Owner, Washburn Entertainment

You create your newlyweds’ experience through words, music, and events. You have the power to take hold of your audience and only let go after the last song. Are you ready to learn techniques that will elevate your value, boost your image, and have clients choose their date based on your availability?

• Tips that enhance your performance and connections

• Advance MC/DJ Skills

• Personalization and the wow factor through videoDisc Jockey Track sponsored by

American Disc Jockey Association & My Wedding Songs

Monday 2:00 pm - Cedar Room

PLANNER PSYCHOLOGYAvoid Wedding Planner BurnoutAdrienne Brink, Owner, Uncommon Camellia

Many planners don’t make it to their fifth year in business. Burnout is real. Weddings come with high expectations. With emotions pumped up to the max, avoid burnout and stay in business.

• Draw smart boundaries

• Coping methods to stay sane

• Love your clients again


THE BIG REVEALThe Next Tablescapes, Florals, And Invite SuitesAndrea Eppolito, Owner, Andrea Eppolito Wedding and Events

Wedding designs are getting more detailed and stylish for next year. It’s time to put Pinterest away and construct a dream of your own.

• Affordable luxury installs

• The latest florals and linen pairings

• Details that command attention


BACK TO THE FUTUREPlanner Telling To SellingRenee Dalo, Owner & Lead Planner, Moxie Bright Events

Never underestimate the power of stories. How do you use the wedding stories of your past to sell to the couples of the future? A wedding has more moving parts than the average person can imagine. It takes someone like you to make sure the day goes smoothly. Tell your story in the profitable way.

• Sell with the solutions to prevent wedding disasters

• Persuade couples that you are the only one for them

• Match each couple’s personality with the correct story


WEDDING BLUNDERSBiggest Mistakes Wedding Planners MakeTerrica, Chief Planner & Designer, Cocktails & Details

A wedding planner must be a problem solver, mediator, producer, designer, and team player. With so many responsibilities it’s easy to make mistakes and miss opportunities.

• What to include in your event management contracts

• Package your creativity the right way

• Offer signature services and proven pricing

PLANNERS/ DESIGNERS MONDAY 2:00 3:00 4:00 5:00 PM

Planner Track Sponsored by The Wedding Planners Institute of Coordination

Wedding Planners Institute of Coordination

www.WeddingMBA.com DISCOUNT CODE:EarlyBird

PHOTOGRAPHERS MONDAY 2:00 3:00 4:00 5:00 PM

Monday 2:00 pm - Redwood Room

TELL ME A STORYTake Control Of The Wedding Day ImageryVanessa Joy, Owner, Vanessa Joy Photography, Sponsored by 17hats and Canon USA

Photography is storytelling. Instead of words, you use images. The right moment captures the emotions, anxieties, and pure joy of the wedding day. Stop shooting aimlessly and start creating a curated storyline.

• Story planner checklist

• What to narrow down, trim, and exclude

• Why couples fall in love with a photo


MODEL BEHAVIORFlow Posing For Pros – With Live ModelsStephen & Summer Gossett, Owners, Noveli Photography & Posing Cards

On the wedding day, does it seem like you never have enough time? Do your poses ever feel forced, awkward, or weird? Without the right poses, your wedding-day photo sessions can drag on, upset your couples, and disrupt their wedding day. What about body types and heights? Pose like a pro and impress your clients with great images and a smooth, fun experience.

• Unposed posing to capture true emotions

• Dozens of unique poses in less than 10 minutes

• Live, on-stage models


LUMINOSITYMasterclass Lighting TechniquesSal Cincotta, Owner, Creative Cinc

Most iconic photos have two things in common: light and story. When you shape and control light, it adds texture, illumination, and depth. Combine great light, composition and emotion to achieve the next level, and transform your photos into instant classics.

• Dramatic, natural, and created light examples

• Tips for creative composition

• Off-camera flash perfected


DEPTH OF FIELDPhotography ObjectionsStephen & Summer Gossett, Owners, Noveli Photography & Posing Cards

The couple asks: Can you eliminate items from your package? Are you able to just shoot the ceremony? Why are your competitors less expensive? Do I get the digital images? What is my discount? When they have objections, they’re not ready to book.

• Handle objections online, on the phone, or in-person

• Sales presentation guide

• Tactics to close the sale and up their spend

Monday 2:00 pm - Ponderosa Room

TASTE OF SUCCESSSmall Weddings – Huge ProfitsFausto Pifferrer, Co-Founder, Blue Elephant

Micro Weddings are here to stay and caterers are starting to panic. How do you profit when the guest count has been cut?

• Food trends that bring top dollar

• Make money with small guest counts

• Structure your menus for max profits


TOP SERVICEThe Art Of Recruiting Event StaffRoy Porter, Activities Director, Engage Works – Sponsored by Curate

Weddings and events are returning. All the staff are not. How do you create a company culture that people want to be a part of?

• Where to advertise for event staff

• Best ways to attract well-qualified candidates

• Compensation and benefits to retain top employees


FULL PLATEThe Dish On New Client SalesKelly Ann Peck, CEO, Emerson Reese Creative

Gone are the days of cold calling and pushy sales techniques. Today’s couples respond to personalized, intentional sales strategies that deliver consistent results. Discover the key reasons that event caterers struggle to get new clients and how to overcome these common challenges.

• A simple, fail-proof approach to find qualified leads

• Develop a custom client generation system

• Nurture clients who serve as your brand ambassadors


LOVE AT FIRST BITEThe Art Of Food PhotographyJennifer Gilman, Owner, Flourish&Co

Numbers don’t lie. Millennials photograph and post impressive meals. Savvy caterers adjust their menus to include food that looks good on social media. Great food photos aren’t just images. They are your new stealth marketing strategy.

• Apps, tricks, and tools to build your food image library

• Which images increase your average sale

• Social media tags that boost bookings

CATERING & CAKES MONDAY 2:00 3:00 4:00 5:00 PM

Catering & Cake Track sponsored by Curate


GOWNS / TUXEDOS MONDAY 2:00 3:00 4:00 5:00 PM

Monday 2:00 pm - Laurel Room

DIGITAL DRESS INFLUENCEIncrease Traffic With Easy Social Media TipsNayri, Wedding Fashion Expert, Lovella Bridal

Your salon is breathtaking. Your gowns are stunning and fresh. Do your online marketing efforts look as chic?

• Online branding mistakes

• Quickly plan your monthly social media content

• Gown pics and videos that get appointments


HIGH PERFORMANCE TEAMSGrow Your Personal Freedom And ProfitsCourtney Wetzel, Owner, Blush Bridal & Floral

A survey of gown shop owners named staffing and managing employees as one of their biggest challenges. Without a good team, you have no time for vacations, kid’s sports, or even a day off. How do you find a team that can duplicate and exceed your individual efforts?

• Increase your own leadership IQ

• Identify, find, and attract the right staff

• Coach your team members to the top

Monday 3:45 - 4:00 pm - Laurel Room

WHAT’S THE DEAL WITH PRIVATE LABEL WEDDING GOWNSMelanie Little, Owner, Everly Bridals

• Gowns made by retailers for retailers

• Private label gowns that fight designer markups and minimums

• Expand your gown shop margins


PRETTY PROFITSMaximize Your Gown Shops ProfitabilityJacqui Wadsworth, Owner, The Gilded Gown

Most gown shop owners are overworked and underpaid. It’s time to write yourself a bigger paycheck and run a more profitable gown shop.

• How to sell gowns off the rack for max profits

• Utilize your free Google listing on Google maps

• True costs of selling a dress


LITTLE WHITE DRESSEpic Purchasing MistakesStella Jones, Owner, Stella’s Bridal

Tastes are changing and not all designers are keeping up. It’s easy to get swept up in the emotions and over-buy for the next season. Before you invest in a new collection, follow an action plan that keeps your business success top of mind.

• Checklist / performance metrics for next season’s best selling gowns

• Elopement and micro-wedding dresses and best sample sizes

• When it’s time to break up with a designer

Monday 2:00 pm - Magnolia Room

FLORAL KEEPSAKESThe Art Of Mixing Fresh And Faux FlowersCeCe Todd, Owner, CeCe Designs

It’s hard to spot a fake… flower, that is. Bigger installs come with larger ordering needs. What if you could give the wedding couple exactly what they want and still meet their budget? Learn what smart florists do to control their materials costs.

• When to use faux vs real flowers

• The latest trends in flowers

• Install dos and don’ts


BLOOMING TRENDSFloral Design ShowcaseJackie Lacey, AAF, National President, AIFD, PFCI, CFD, Director of Education and IndustryRelation, Floriology & BloomNet

The floral buzzwords for next year are light, ethereal, delicate, and sustainable. Colors and luxury are at the heart of floral styles for weddings. Get the latest in all the floral trends your wedding couples will be wanting.

• Floral color palettes

• Dried flowers and color enhancement blooms

• Posh and polished vessels and vases


PETAL WISHESAffordable Floral LuxuryBron Hansboro, Chief Creative, The Flower Guy Bron - Sponsored by Curate

Every couple has a floral budget (whether big or small). It’s easy to transform a space when the spend is high, but it takes artful design and creative thinking to pull off a luxe look on a budget.

• Smart swaps to give your couple more for less

• Profitable ideas for micro weddings and elopements

• Big-budget trends for any price


FORGET ME NOTSLive Floral DesignsKatie Penfield, Owner, KatieBug Florals

Walking down the aisle will be her celebrity moment. She knows the best accessories are her bouquet and floral headpiece. Get fresh with this floral demo.

• Live demo of wide and lush bridal bouquets

• Bouquet floral pricing

• Walk-through for creating floral headpieces

FLORISTS MONDAY 2:00 3:00 4:00 5:00 PM

Florist Track sponsored by Curate


Protection from the unexpected

All coverages under the event cancellation policy, including Cancellation/Postponement coverage, exclude loss or damage arising out of infectious disease, pandemic or epidemic, including fear or threat, whether actual or perceived, thereof. Additional terms, conditions and exclusions apply to all policy coverages. Insurance and discounts are subject to availability and qualifications. Insurance provided by Markel American Insurance Company; Glen Allen, VA; Markel Insurance Company, Deerfield, IL; Evanston Insurance Company, Deerfield, IL. ©2021 Markel Service, Inc.

Being in the event planning industry, you know that you can’t protect your clients from everything. Help protect your clients (and your reputation) with event insurance from Markel.

Benefits:

• Protection and peace of mind for your clients (and you)

• Free materials to give your clients—we do all the work for you

• Guaranteed to meet any venue’s insurance requirements, or money back

• Policies start as low as $75

• Policies can be purchased online or over the phone in minutes

Visit markeleventinsurance.com/wmba or call +1.855.422.5944 to request a free brochure kit for your business today.

Cottonwood Room

TOP DOLLARPackage And Price For ProfitAlan Berg, CSP, Global Speaking Fellow

Looking to profit more from your weddings and events? Which is better for your business, packages, or a-la-carte pricing? When is it OK to discount and when should you negotiate? Find out how you can price for more profits.

• Difference between discounting and negotiating – when to use each

• Package options even when everything you do is custom

• Can you use packages and still have flexibility

Birchwood Room

THINK DIGITALBoost Your Wedding BusinessAlan Day, Regional Account Director, CVent

Over the last year, the wedding and event industry has evolved. As weddings kick into high gear, find the help you need to manage your workflow and keep up with the increased demand.

• Leverage digital strategies to maximize your online presence

• Attract the right couples

• Cvent Event Management software features

Cedar Room

SCRABBLEUse Language To Transform Your BusinessRenee Dalo, Owner/Lead Planner, Moxie Bright Events

How does language affect your business? Is the language you use apologetic or minimizing? Do you overuse the word sorry? Or create excuses in unwarranted situations? Take back the power of confident words and phrases in your business.

• Phrases you should never use

• Get comfortable with saying “No”

• Elevate your business with self-assured language

TUESDAY 9:00 AM

Ponderosa Room

REPUTATIONWedding PR GuideMeghan Ely, Owner, OFD Consulting

Public relations is your best tool to manage your brand’s reputation. A strategic approach to PR helps your business mitigate risks and stand out from your competition. Learn PR strategies to build and sustain long-term brand security.

• Best practices to submit events and submission mistakes

• Build a press portfolio that earns you qualified leads

• Become the media’s go-to expert

Magnolia Room

EXCEPTION TO THE RULEPlan For RealityJennifer Trotter, Owner, Lip Service Makeup

When you started your business, you set up company policies. For example: payment-in-full before the wedding, turn in paperwork on time, and no refunds. But what if the wedding couple is verbally abusive to your staff? What if the groom is hospitalized before the wedding day? What if the power goes out?

• Firm policies that make sense

• What qualifies for a contract exemption

• Implement exceptions without losing control

Aspen Room

BRAND BOSSElevate Your Brand Through TechnologyRyan O’Neil, CEO @ Curate

Your brand is built on the total experience you give your clients. It’s easy to run out of time, which leads to forgotten questions or low-quality proposals. Your business is literally on the line. How do you ensure clients get the end-to-end experience that lives up to your brand?

• Technology for organized and professional client interactions

• On-Brand conversations for prices and contracts

• Best tools to quickly make brand-worthy proposals

Monday 2:00 pm - Evergreen Room

MAKE IT OFFICIALOfficiant’s Guide To Closing The SaleBethel Nathan, Owner, Elevate by Bethel and Ceremonies by Bethel

It seems strange for officiants to sell. You may think that they either like you or they don’t. They book you or they don’t. But your time is valuable. How do you convince the couple to choose you even before your first meeting?

• Clues that they’re wasting your time

• Sales techniques that feel natural

• Attract your ideal client


FAITHFULLY YOURSBlended Religious CeremoniesTim Wilbanks, Pastor, Covenant Presbyterian Church

One-third of couples in the United States marry a person of a different religion. Combining traditions and cultures are vital for the ceremony, but the details can get bumpy.

• Perform a seamless ceremony with two officiants

• Best ways to include both faiths and families in the planning process

• Focus on the principles that unite both traditions

OFFICIANTS MONDAY 2:00 3:00 4:00 5:00 PM


SOCIAL CEREMONIESOfficiant’s Guide To Social MediaClint Hufft, Celebrity Officiant and Podcast Host

You’ve performed hundreds of ceremonies. How do you promote your close-to-perfect officiant skills? How do you showcase your ceremonies through social media? Social platforms are a bottomless pit that consumes videos and images faster than you can create new ones. What is the most efficient way to consistently post online?

• Use live video for your officiant business

• Social media platforms you can live without

• Engaging content ideas


A SOLID CONNECTIONBuild Relationships For Your Officiant BusinessDonna Forsythe, Owner, Lehigh Valley Celebrants / Director, Celebrant Academy

Officiants have always relied on a strong referral network of wedding pros to secure bookings. Chart a course for measurable success to make 2022 your best year ever.

• Identify what prevents you from networking

• New ways to network with local and global officiants

• Design your own creative networking opportunities

Cottonwood Room

MANAGING DIFFICULT PEOPLEThe Entitled WeddingJennifer Trotter, Owner, Lip Service Makeup

Difficult people make your blood boil, it’s a recipe for disaster. Add one entitled wedding couple, eight complaining parents, divide by overdue payments, constant emails, and bullying text messages. Mix well, put your hands over your eyes, and cringe while you hope for the best. You can’t always reason with unreasonable people, but there are proven techniques to get you back in control of your business and your life.

• Difficult people prevention techniques

• Effective management plans

• Direct every crisis with grace

Birchwood Room

PIN POWERThe Engine Made For WeddingsLindsay Barrows Ruggieri, Owner, Custom Love Gifts, Events & Prints

Pinterest is the ugly step-sister of social media. It’s ignored and under-utilized as wedding pros focus on Facebook and Instagram. But a Pinterest pin can last longer, cost less, and drive more traffic to your site.

• Niche down to find your ideal client

• New Pinterest algorithms you must know about

• Auto-pilot cash flow

TUESDAY 10:00 AM

Cedar Room

VIRTUAL REALITYVideo Marketing That Supercharges Your BrandJohn Goolsby, Owner/Professional Storyteller, Godfather Films

A good video gets potential customers’ attention. A great video builds trust before your first appointment and smooths the way to an easy booking. Video is the only medium that shows the type of work you do for the wedding couple, both behind-the-scenes and as a finished product.

• The video scenes that always capture their hearts

• Professional and DIY tips for behind-the-scenes business videos

• Pro video dos and don’ts

Ponderosa Room

INVITATION TO SUCCEEDThe Everything Guide To Run Your Invitation BusinessTeras A. Smith-Smith, Owner, T.evenire

Owning an invitation company isn’t easy. It takes more than creativity and design snaps to make your invitation and stationery business a success. Whether you want to grow your business or include invitations as an add-on, it’s time to increase your bottom line.

• Design behind the business techniques for invite companies

• Create systems to streamline

• Confident client experiences

TUESDAY 11:00 AM

Cottonwood Room

LEADER OF THE PACKFrom New Leads To BookingsSal Cincotta, Owner, Creative Cinc

Wedding pros from coast-to-coast struggle to generate new leads in today’s dot-com, instant-gratification world. Consistent lead generation is vital to your long-term success. Stop shadow boxing with a vague approach and learn these impressive and comprehensive lead-generating techniques.

• Strong lead strategies for email marketing

• Facebook and Instagram game plans

• The number one lead-generation fail

Birchwood Room

PHOTO PAYOFFSocial Media Images That SellJennifer Gilman, Owner, Flourish&CO

Your mind processes images 60 thousand times faster than text. Most wedding couples say that images and content posted on social media influenced their decision to book. Poorly-branded images cost you clients. Which photos on social media gain attention, build loyalty, and increase engagement?

• Design tips, tricks, and shortcuts for social media

• Develop your visual brand identity

• Content creating ideas

Cedar Room

INFLUENCERSWedding Business PsychologyAdrienne Brink, Owner, Uncommon Camellia

You get along with most wedding couples easily. But some client interactions feel off. It’s hard to pinpoint why. They are hesitant to book, ask for discounts, and ultimately leave bad reviews. They ask

you for advice and then do the opposite. You have a hard time connecting with these difficult customers. How do you recognize and resolve these conflicts early?

• Rapport-building words to make sales and win reviews

• Influence decisions without being pushy

• The power of body language in managing conflict

Ponderosa Room

YOU’RE SO MONEYMake The Most Of Your MoneyMichelle Mansfield Loretta, Owner, Be Sage Consulting

Right now you’re not where you would like to be financially. Some days, it feels like you’re flying by the seat of your pants. Having financial consistency and stability leads to your overall success of your company.

• Financial organization and strategy techniques

• Accounting systems – what you need to know

• Achieve your money goals

Magnolia Room

THE RIGHT DECISIONHow Emotion Shapes Your BusinessSara Margulis, CEO, Honeyfund

One-hundred percent of the decisions you make are emotional. This is a frightening reality. Once you learn how emotions work, every challenge you face in your business becomes an opportunity.

• Use emotions as your guide to make better decisions

• Business systems to help you get organized

• Eliminate distraction and negativity


TUESDAY LUNCH

We recommend you stay on property for lunch.

There is simply not enough time for you to leave the building without missing something.

Numerous on-property food options are available for purchase.

WED-CON EXHIBITS12:00 - 6:00 pm

Over 200 exhibitors with wedding industry products and services.

WED-TALKSExhibit Floor Stages

12:00 - 2:00 pm

TUESDAY WED-CON EXHIBITS

TUESDAY WED-TALKS

Exhibit Stage 1

THE VENUE ACCELERATORKristin Binford, Venue Owner + Venue Coach

• Why advertising is NOT the first step to book more couples

• What venue owners should focus on FIRST to grow in 2022

Exhibit Stage 1

THINK LINENS FIRSTChoice Party Linens

• Find out how to make high profit on customizable linen sub-rentals

• Profit from pieces you have in your inventory and offer another service

Exhibit Stage 1

TRENDING MUSIC FOR WEDDINGSMy Wedding Songs

• Help couples plan their wedding music

• Popular wedding music trends

12:00 PM TUESDAY WED-TALKS



Exhibit Stage 2

AUTOMATE YOUR BUSINESS17hats

• A stellar client experience from start to finish without the work

• How automation takes your business to the next level

Exhibit Stage 2

CODE REDFiftyFlowers

• Keep your cool when working with a panicked bride

• Engage with hope instead of fear

Exhibit Stage 2

ULTIMATE STATEMENT DESIGN PIECESOLAS 3-D

• Collapsible and versatile décor items

• Give your client the wow factor

Exhibit Stage 3

BE NUMBER ONE WITH YOUR CUSTOMERSPerfect Wedding Guide

• Stay top-of-mind with your customers

• Automate and automate even more

Exhibit Stage 3

INCREASE YOUR REVENUEHoneyfund

• Learn how to earn referral income from Honeyfund

• Help your clients add to their wedding and honeymoon budgets

Exhibit Stage 3

VIDEO MARKETINGEngaged Pro Video

• Get testimonials, leverage video email, and create expert tip videos

• Video marketing tips using our map


TUESDAY WED-TALKS CONTINUED...

Exhibit Stage 1

INSTAGRAM WHAT YOU REEL-Y, REEL-Y WANTWedding and Party Network

• Get all the deets to master Instagram’s newest feature, Reels

• Zig-a-zig-ahh

Exhibit Stage 1

INCLUSIVITY FOR WEDDING PROSNational Gay Wedding Association

• Tips for inclusive business practices for wedding pros

• Inclusive awareness conference, share the love of inclusiveness

Exhibit Stage 1

SMS MARKETING FOR YOUR BUSINESSPodium

• Build a world-class flow to build your marketing list

• Tips and tricks to increase response and promotional management

Exhibit Stage 1

2022 SUIT AND TUX TRENDSSuitShop

• View upcoming trends in suiting and tuxedos for 2022 weddings

• Discover creative wedding suiting styles for men and women

Exhibit Stage 1

SELLING THE DREAM – PANELDISCUSSION ON HOW TO BOOK MORE WEDDINGS IN 2022Curate - All-Star Panel of Floral Pros

• Painting the picture for clients with proposals that wow

• Increase revenue with upsells






Exhibit Stage 2

TECH SUPPORTWedding Tech BFF

• Tech support for busy wedding professionals

• We handle your tech while you focus on your couples

Exhibit Stage 2

PHOTO BOOTH CASH MACHINEGifyyy

• iPad photo booths are now simple, powerful ways to make money

• How to simply add a photo booth to your wedding brand

Exhibit Stage 2

CLIENT ENGAGEMENTMoxtra

• Power your own branded mobile app for wedding collaboration

• Support your clients through every step of their wedding journey

Exhibit Stage 2

BUSINESS TEXTING FOR THE WEDDING INDUSTRYKenect

• Business texting from your main business line

• Double your leads, generate online reviews, and capture payments - all via text

Exhibit Stage 2

CLIENT ENGAGEMENTMoxtra

• Power your own branded mobile app for wedding collaboration

• Support your clients through every step of their wedding journey

Exhibit Stage 3

STOP WASTING YOUR MONEYBridal Marketing Group

• How to put the P.O.W.E.R back into your business

• Stop wasting money on social media and google ads

Exhibit Stage 3

HONEYMOON PARTNERSHIPS FOR WEDDING PROSHoneymoon Wishes

• Travel-focused custom wedding websites and honeymoon registries

• Exclusive partnerships for venues, wedding professionals, and more

Exhibit Stage 3

PLANNER AND VENUE TIME SAVERSPlanning Pod

• Timesaving event management software saving 62+ hours a month

• Streamline processes and boost revenue for planners and venues with our tools

Exhibit Stage 3

HOSPITALITYWalter’s Hospitality

• Venue ownership management plans

• Options for venue owners to free up their time

Exhibit Stage 3

BREAK THE CODE – CLOSE THE SALECodebreaker Technologies

• Predict buying behavior in 90 seconds using scientific methodology

• Build relationships, learn the S.Y.S.T.E.M.


MyMosaic provides high quality custom glass and acrylic coastersand other products perfect for any wedding or special event.

They are a one-of-a-kind printing service that takes your photosand permanently adheres them to the product of your choice.

Whether it be their flagship item – a set of 4 glass

coasters,

complete with satin ribbon and magnetic

closure box; or a stunning acrylic

serving tray.

These products make the perfect gift or keepsake for any event.

Hand-made in Santa Barbara, CA, their quality is matched only by their versatility.

These items be sure to live in the homes of your clients for years to come. Consider this – a photo album may get pulled off the shelf once in a while. These items will be used in the homes as purposeful pieces of art. Used daily as proven conversation pieces, your clients will always remember their special day.

Join our wholesale program to take advantage of bulk pricing,and let all the attendees walk away with something special.

Fully customizable, photos can adorn the front while a special

message is on the back.

Client Gifts

Gitfs for Attendees

Place your order at:

https://mymosaic.life

www.WeddingMBA.com

Cottonwood Room

SOCIAL SHORTCUTSInstagram And TikTokVanessa Joy, Owner, Vanessa Joy Photography, Sponsored by: 17hats & Cannon Photo

Your schedule is busy. It’s 5:00 on a Thursday. You still have a proposal to finish, bills to pay, and potential customers to meet. As wedding pros, we all know we need to promote more on social media, but how do we find the time?

• Streamline your social media process with these shortcuts

• Fresh content creations

• TikTok and Instagram dos and don’ts

Birchwood Room

ONE OF A KINDPersonalized PrinciplesArtem Lomaz, Owner, NinetyThree Entertainment

In a social-media-driven society, your clients expect to customize everything from their food delivery to their running shoes. Personalization actually starts before the booking process begins. It can be utilized throughout your relationship with your clients to help create referrals.

• Customize the consultation process

• Onboarding, preparation, the wedding itself, and offboarding

• Personalizing milestone moments

Cedar Room

THE AGENCYNew Guide To Facebook And InstagramMark Chapman, Founder, The I Do Society

If you don’t have a plan, paying for ads on Facebook and Instagram is like throwing your money into the wind. A well-crafted ad campaign brings you low-cost leads, 24/7. Massive shifts in privacy and tracking rules have rocked the world of Facebook and Instagram Ads. It is now significantly harder for your wedding business to get the same Facebook and Instagram results you had before.

• Best practices to structure your ad campaigns

• How new privacy rules impact tracking new leads

• Campaign settings that generate the most results

TUESDAY 2:00 PM

Ponderosa Room

MODERN MARKETINGAuthentic And Inclusive Brand MarketingBrian Green, Chief Event Architect and Creative Planning Visionary, Brian Green LLC

Your customers can tell the difference between a forced attempt at inclusion, and one that is genuine. Inclusive marketing isn’t about finding a stock photo with every possible demographic crammed into it. Instead, it’s about knowing your audience and making sure they are represented in your marketing campaigns.

• Difference between diversity and inclusion

• Connections through inclusive brand marketing

• Real world marketing campaign ideas

Magnolia Room

THE SOUND OF MUSICMusic Trends For Next YearDigital Dave, Owner, Digital Dave Music

Music stimulates emotions that words can’t express and provides the sound track of their wedding day. Just like dresses and decor, what’s hot in music changes. What are the songs that currently touch their hearts and move their feet?

• Ceremony songs that evoke emotion

• Hottest first dance songs to kick off the reception

• Wedding songs that bring guests onto the dance floor

Thank youfor joining us

at the Wedding MBA.

We appreciate your support. You help elevate the standards

in the wedding industry with your attendance.

Chris Erdos, C.O.O.Patti Hegarty, PresidentWill Hegarty, C.E.O.

Shannon Underwood, V.P.

FO

RE

VE

R

DISCOUNT CODE: EarlyBird

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Cottonwood Room

MULTIPLE PERSONALITIESSell To All Personality TypesTerrica, Chief Event Planner & Designer, Cocktails and Details

A wedding industry myth is that you should only work with clients you love. Not true. They are not moving into your house and they don’t have to be your best friend. It’s not personal, it’s business. Your success depends on selling to many personality types.

• Sales pitch ideas for different personality types

• Upselling sales process

• Uncover common ground

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AFFORDABLE LUXURYReal World Wedding Design For Real BudgetsMargaux Fraise, Owner, Harmony Creative Studio

Constructing weddings is not all about breathtaking mood boards. It involves constraints of time, money, and client demands. Designing involves a delicate balance of perfectly pairing your brand with your client’s dreams. Sell your design ideas in a way that leaves them believing it was their idea.

• Sell strong real-world design ideas

• When a couple’s theme doesn’t match your brand

• Splurge vs Save strategies

Cedar Room

TIKTOKThe New Way To MarketCandy Marlo, Owner, Ms. Candy Blog & Cake Purse

TikTok has taken the world by storm, including wedding couples. With 80 million users, TikTok is not just for dancing anymore. Wedding couples have converged on TikTok as the leading short video platform.

• Short videos and the TikTok mindset

• Reach your target audience

• Create your best TikTok strategy

TUESDAY 3:00 PM

Ponderosa Room

BEHIND THE CURTAINThe Backend Of Your WebsiteAngela Proffitt, Owner, AngelaProffitt.com

In the computer world, backend refers to any part of a website or software program that users do not see. As a small business owner, you need to know enough about your website’s inner-workings to manage it yourself or communicate with the person you hire.

• Why your website isn’t generating leads

• Drive and track your organic traffic

• Secret weapon automation tools

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VISUAL IQYour Brand Is Your Silent SalespersonKaleigh Wiese, Founder, Meldeen & Visual Brand Strategist

You’re creative, visual, and talented. Are you ready to add some results-driven brand flair to your website, marketing, emails, and social media posts? Graphic design is a useful tool to communicate to your ideal potential clients.

• Learn typography, imagery, and color theory techniques

• Increase your bookings with strategic brand positioning online

• Ensure your brand is on-point and your message is clear

Interested in Exhibiting

Talk to Shannon Underwood CONFERENCE DIRECTOR

Find her at the registration counter. [email protected]

To Dos:

?

Cottonwood Room

IN DEMANDProfitable Instagram And TikTok TricksNayri, Wedding Fashion Expert & Lovella Bridal

Instagram and TikTok have moved to the mainstream. Simply putting your company online just isn’t enough. A focused strategy and brand precision are the keys to your success.

• Convert couples from your IG account into appointments

• Google images and your SEO strategy

• Utilize posts, IGTV, and daily IG stories to engage nearlyweds

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FUTURE INSPIRATIONWedding Trends For Next YearAmanda Eggers, CWP, Ivory & Lace Creative Weddings

We are seeing inspiration for everything from the ceremony aisle, F&B, color crushes, and invitation suites. We know that future weddings will look different. Eighty percent of wedding couples say the pandemic has changed their wedding expectations. Couples want to make everything more intentional and put the focus back on their ceremony. They want to create more personalized details and make their guests feel really included in the experience.

• Modern shapes, textures, and colors

• Upscale looks for intimate weddings

• The latest in lighting, centerpieces, and rentals

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WHEN EVERYTHING CLICKSStyled Shoots That Brings In ROIFausto Pifferrer, Co-Founder, Blue Elephant

Many wedding pros avoid styled shoots because they are time-consuming and expensive. Master the art of capturing great images of your work while making money in the process.

• Eye-catching designs that get published

• Avoid making these mistakes when choosing models

• Make the photo shoot come to life

Ponderosa Room

I’M STILL STANDINGRebuild Your Wedding Business NowSusan Southerland, President, Just Events! Group, Inc.

Last year wreaked financial havoc on the wedding industry. It will take hard work and determination just to get back to your pre-pandemic sales level. The media has overlooked the economic toll on the thousands of small wedding businesses in the $300 billion wedding industry. Stand strong with wedding business owners who are open for business.

• Tips to rebuild your business

• New revenue streams that won’t distract you from your day-to-day

• Examples of wedding business wins

TUESDAY 4:00 PM

Magnolia Room

INVITE MEA New Twist On InvitationsWhitney Poersch, Owner, Invitations by Whitney

The spoken word is forgotten. Text messages are throwaways. Evites are easily deleted. Give real weight to the magnitude of a wedding. It’s a major life event that deserves an invitation worth holding on to. We request the honour of your presence to see the latest in wedding invitations.

• Material choices for menus, invites, and escort cards

• Modern font choices

• The latest invitation trends

Aspen Room

THE PHOTO BOOTH EXPERIENCEProps, Backdrops, And CustomizationCaroline Winata & Josh Daniels, Co-Owners, Giggle and Riot

It’s not just about the pictures...it’s the experience that Photo Booths create. This group of customers are looking for something extra that sets their wedding apart.

• Fun theme ideas, photos, and props

• Modern twist to Photo Booths

• Booth branding dos and don’ts

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Notes:

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STOP BURNING LEADSFire-Up Your Bookings And SalesMarc McIntosh and Renee Roberts, Co-Owners, Team Wedding Marketing

Is it a challenge to attract high-quality leads? You have a lot more leads than you think. Many couples are crossing you off of their list before you even knew you were on their list. When you eliminate the roadblocks between customer awareness and booking, you will attract more right-fit clients, stop the ghosting, and book more business.

• Is your sales funnel really a sales colander

• How couples use subtractive shopping

• The 5-step strategy that will shorten the path to the sale

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ENGINE INGENUITYLocal Business SearchJason Hennessey, Co-Founder, Hennessey Consulting

There are some wedding pros who scour the entire country for engaged couples. However, the overwhelming majority of your wedding couples are nearby. Generalized search engine optimization only gets you so far. You need to maximize your local results.

• Increase your local ranking on search engines

• Google images and your SEO strategy

• Track the performance of your SEO strategy

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THE AMAZON APPROACHDetail Pages, Customer Reviews, Search Rankings, And TrafficLisa Butters, General Manager, Amazon Handmade

Amazon’s Day 1 mentality is a culture and an operating model that puts customers at the center of everything Amazon does. Does your business have the Day 1 start-up mentality to make high-quality, high-velocity decisions that revolve around the customer?

• Day 1 culture

• Start with the customer and work backward from their needs

• Four simple areas to strengthen your online business foundation

TUESDAY 5:00 PM

Ponderosa Room

UNDERCOVER SALESThey’ll Never Guess How Good You AreMike Walter, Owner, Elite Entertainment

The most successful salespeople in every wedding market don’t come across as salespeople. Couples come in with pre-set ideas and a budget. Your secret superpower is to gently guide them to your top package.

• Present as an expert advisor – not a pushy salesperson

• Sell solutions to their challenges

• Sales appointment tips for in-person, social media, and Zoom

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OPT INGenerate Your Own Sales LeadsAleya Harris, Owner, Flourish Marketing

Without leads, your business can’t grow. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address.

• Wedding quizzes and how-to guide examples

• Creative content inspiration

• Lead generator tips and tools


www.WeddingMBA.com 2022 DISCOUNT CODE: ShowSpecial

Cottonwood Room

VANISHING ACTWhen The Couple DisappearsAlan Berg, CSP, Global Speaking Fellow

Couples now pull more disappearing acts than ever before. With a screen between you and your customer, it’s easy to get ghosted. They made an inquiry. You replied right away. Then, suddenly the couple vanishes. What went wrong?

• Reasons behind a disappearing customer

• Follow-up ideas and guidelines

• When it’s time to move on

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POST ITAutomate Your Social MediaGreg Todd, Owner/Chief Analyst, GT Marketing and Consulting

Some days it feels like you get nothing done. By the time you check your emails, get back to new leads, and finish up your zoom meetings it’s already 5:00 pm. Posting to social media always seems to take a back seat to everything else.

• Batch contents to increase productivity

• Tools and apps that make online scheduling easier

• Content calendars that will stick

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I SPYEthically Research Your CompetitionChristie Osborne, Owner, Mountainside Media

As a wedding business, one of your biggest struggles is to find ways to gain an edge against your competition. Your first step is to discover their strengths. Researching your competitors is not about stealing their secrets; it’s a way to better understand successful business strategies in your market.

• Easy market research you can do in one afternoon

• Use research to flip the script on your competition

• Content strategies that turn into inquiries

WEDNESDAY 9:00 AM

Ponderosa Room

TECH AUDITSStreamline AuditsNora Sheils, Owner, Rock Paper Coin

It’s time to audit your systems and processes to keep ahead of your newcompetitors. Couples now demand virtual tools that simplify their planning process. Sharpen your approach to technology as a key factor that sets you above your competitors and gives your business a much-needed tech audit.

• Streamline your client and update your internal operations

• Get rid of your old-school process

• Efficient collaborative digital tools

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VISUAL HARMONYStrategic Scale And ProportionsLance Devereux, Owner, Designs by Devereux

The number one mistake weddings designers make is not having the correctproportions for the event space. The strategic use of appropriate scale andproportions achieves an impactful and cohesive event design.

• Mixed scales and patterns for maximum tablescape impact

• Identify critical focal points within the event space

• Appropriate sizing of design elements

Aspen Room

IN YOUR RIGHT MINDMonetize Your CreativityAmanda Richardson, Owner, Amanda Richardson Boutique Photography

Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story.

• Improve your imagery and use it to book new clients

• When it makes sense to niche down

• Profit through your creativity

Sign Up Today!Sign Up Today! www.WeddingMBA.com

or at Registration in the lobby

Get CertifiedGet CertifiedAT THE WEDDING MBA

What is Wedding MBA certification?Wedding MBA Certification is exclusively for wedding pros.

Certification is received after classes and testing are complete. Certification gives engaged couples a compelling reason to trust

and hire you. Your certification will designate your wedding specialty.

What do you receive when you are certified? You will receive an online badge that can be used on your website, email signatures, and social media. You will also get a certificate file

that may be printed to frame and display your certificate.

Convention fee not included for any certification program. Certification fee is in addition to convention fee.

$100

$200

$150

Certification

Elite -Level Certification

Master -Level Certification

My Favorite Exhibitors

Cottonwood Room

WEDDING TREND RUNDOWNWhat Couples Will Love In 2022Meghan Ely, Owner OFD Consulting and Terrica, Chief Event Planner & Designer, Cocktails and Details

Get the inside scoop on the biggest wedding trends to watch for in 2022. See the latest styles, colors, and textures. Use these trends throughout your marketing to attract your ideal couples.

• Styles to captivate the modern couple

• Trend-spotting for 2022

• Ideas and inspiration to fill your calendar

Birchwood Room

THE RAVEGet Amazing ReviewsBethel Nathan, Owner, Elevate by Bethel and Ceremonies by Bethel

When a potential customer says “You did my friend’s wedding,” you know you’re at the top of their list. Positive online reviews are almost as powerful. Learn the strategies that work toward earning a couple’s five star review and add more revenue.

• 3 steps to turn reviews into sales

• Review quality vs quantity

• Get more rave reviews

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INNOVATIVE VENUE MARKETINGEasy Ways To Add WeddingsMarc McIntosh & Renee Roberts, Team Wedding Marketing

Discover what the most successful venues are doing to attract more weddings. Learn the five steps to growing your bottom line and becoming the most popular venue in town.

• Generate more bookings with minimum time investment

• Simplify the sales process and stop the ghosting

• Increase inquiries, tours, and bookings without spending more money on advertising

WEDNESDAY 10:00 AM

Ponderosa Room

FOLLOW ME TO THE BANKConvert Social Media Followers Into BookingsTabitha McCausland O’Neil, Owner, Fyerfly Productions

Ready to build demand for your wedding business with organic traffic? What are the best strategies for content creation and delivery? Convert your online conversations into sales conversions.

• Grow the number of new leads with these tips

• Instant response best practices (text, messages, email, phone calls)

• Convert your social media followers into real bookings

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DEJA VIEWReinvent Your ContentShannon Tarrant, Owner, Wedding Venue Map

Marketing your business is vital to keeping your leads funnel full. Imagine creating one piece of content and then repurposing it into every marketing platform you use. Save time and position your company as a thought leader.

• One piece of content used 15 different ways

• Time-saving tech tools and templates

• Put a fresh face on old content and go social

Aspen Room

TRENDING TIME LOOPThe Evolution Of WeddingsBrandee Gaar, Owner/Designer, Blush by Brandee Gaar

Many factors influence new styles and buying habits in the wedding industry. Trend setters often look to the past for inspiration. Savvy business owners look to the future for execution. Pack up and board the wedding time travel machine.

• Marketing to multiple generations or Cross Generational Sales Tips

• Major themes through the years

• Skills to predict new trends

WED-CON EXHIBITSOver 200 exhibitors with wedding industry products and services.

10:00 - 4:00 pm

WEDNESDAY WED-CON EXHIBITS

www.WeddingMBA.com DISCOUNT CODE: EarlyBird

Cottonwood Room

JOYFUL CELEBRATIONS WITH DAVID TUTERAFind Happiness In Your Journey To SuccessDavid Tutera, Author, Celebrity Wedding Planner, TV Star, Bridal Fashion Designer

Join David Tutera and find the joy that comes as you reinvent your wedding business. David is a leading wedding visionary and celebrity event legend. Elevate your wedding business with passion and personality. Find happiness in all that you do. Every day. Every wedding. It’s your responsibility to love it or change it.

• Create breathtaking events

• Find a new vision for your business

• Grow your personal and professional connections

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LAW LAW LANDCover Your AssetsCaroline Fox, Owner/Lawyer, The Engaged Legal Collective

The last thing you want is a lawsuit. Even if you’re in the right, going to court can cost you thousands. Federal employment laws are changing. Employees and customers are more litigious. How do you protect your assets and minimize your liabilities?

• When a part-time worker becomes an employee

• Minimize exposure to your subcontractors’ mistake

• Contract language you need to add immediately

WEDNESDAY 11:00 AM

Cedar Room

WHAT’S THE WORDGoogle AdsMark Chapman, Founder, The I Do Society

Advertising has changed. Your wedding business doesn’t rely on radio, billboards, and print advertising. Google AdWords increases traffic to your website and can drive future bookings. Google is on a mission to automate every component of it’s advertising platform, but does automation actually get you the best results? Get the most out of Google without bidding against yourself and overpaying.

• When to let google decide for you vs when YOU should take control

• Set up your ad campaigns for maximum results

• Create ads that get the most results at lower costs

Ponderosa Room

TANGLED WEBNext Year’s Website Design StrategyAlan Berg, CSP, Author, Speaker, Business Consultant

Nothing is certain except change. Website design is a never-ending quest for more creative, engaging layout, and visuals. Your website is usually their first experience with you. If your website is outdated, you’ve already lost the sale.

• Responsive designs dos and don’ts

• How to have a mobile-first strategy

• Updates for your original copy, photos, and videos

WED-TALKSExhibit Floor Stages

12:00 - 2:00 pm

We recommend you stay on property for lunch.

There is simply not enough time for you to leave the building without missing something.

Numerous on-property food options are available for purchase.

WEDNESDAY WED-TALKS

WEDNESDAY LUNCH

Exhibit Stage 1

IMPACTFUL CEREMONIESCelebrant Academy

• Start the ceremony with impact

• Take listeners on a hero’s journey

12:00 PM WEDNESDAY WED-TALKSExhibit Stage 2

EVENT PLANNING AS IT SHOULD BEMerri

• 3D event design platform facilitating the design process in an interactive 3D model

• Easily design, plan, and book rentals through the platform

Exhibit Stage 3

BUILDING YOUR BUSINESS WITHLGBTQ+ CLIENTSEqually Wed Pro

• How to be authentically LGBTQ+ inclusive

• Improve your relationship with LGBTQ+ clients


WEDNESDAY WED-TALKS CONTINUED...

Exhibit Stage 1

WEDDING PLANNER TIME SAVERSOro Planner

• Create an event from scratch including timelines, checklists, and floorplans

• Easy-to-use platform for wedding planners

Exhibit Stage 1

MAKE YOUR VENUE WORK FOR YOUVenQ

• Enhance your venue’s business model

• Organically grow your reach with community impact

Exhibit Stage 1

VIDEO MARKETINGAnimoto

• How to use video to market your business on social media

• Your customers are watching more video than ever before

Exhibit Stage 1

PRICING STRATEGY FOR FLORISTSSarah Campbell, on Netflix’s The Big Flower Fight, sponsored by True Client Pro

• Understand how market fluctuations affect flower costs

• Pricing strategy that fits your unique floral business

Exhibit Stage 1

STREAMLINE YOUR WEDDING PROCESSWedding Optimizer

• Show instant calendar availability, hold dates and times

• Wedding couples get 24/7 access to your products/services and make up payments

12:15 PM WEDNESDAY WED-TALKS





Exhibit Stage 2

WEDDING VENUE MARKETINGTambourine

• How many couples are shopping venues in your local market

• Discover new channels that outperform leading third- party publishers

Exhibit Stage 2

INTERACTIVE GAMES FOR THE RECEPTIONJindo

• Bingo with a beat

• Virtual, in-person, or hybrid game show that anyone can play

Exhibit Stage 2

CLAW MACHINES FOR GROWNUPSCocktail Claw

• Starting Cocktail Claw, entrepreneurship story, and innovating the market

• Key to steady growth plan, franchising, and multiple revenue streams

Exhibit Stage 2

WEDDING TIMELINESTimeline Genius

• Create your wedding day timelines in 65% less time

• Produce timelines that get you rave reviews and referrals

Exhibit Stage 2

GET ORGANIZEDHip Betty

• Number 1 emergency bag for planners and venues

• Keep yourself organized and stress-free

Exhibit Stage 3

BRIDAL BOUTIQUE MARKETINGEverBridal

• Connect with digital-savvy brides, book more appointments, sell more gowns

• Innovate marketing to grow your bridal boutique

Exhibit Stage 3

ON-TREND CUSTOM LUXURYBACKDROPSCopper Event Co.

• Walk down the design aisle during our backdrop fashion show

• Giveaway! Chance to win any backdrop

Exhibit Stage 3

BUILDING A LIFE-FUNDABLE BUSINESSBraden Drake Law and Tax Expert

• Cover your taxes, bills, and debts

• Save for your biggest goals and plan for what comes next

Exhibit Stage 3

FLOWER FANTASYFlorabundance

• High-demand wedding flower color schemes

• Unique ideas for flower design

Exhibit Stage 3

WEDDING DAY INSURANCE COVERAGEVensura

• Types of day-of coverage

• Easy day-of insurance for all



Notes:

WEDNESDAY WED-TALKS CONTINUED...

Exhibit Stage 1

MANAGE YOUR APPOINTMENTS AND WEBSITEDoveTales

• Website and appointment management

• All from your phone

Exhibit Stage 1

INCREASE YOUR CATERING SALES BY 20%Curate

• 4 tricks to automate the tedious work of your catering proposals

• 6 ways to enhance your clients’ sales experience



Exhibit Stage 2

GROW YOUR BUSINESS WITH PHOTO BOOTHSBooth Masters

• 75% of weddings have photo booths

• Photo booths are easier than ever to run and operate

Exhibit Stage 2

FIRST-EVER WEDDING BUSINESSREWARDS CARDmaroo

• Exclusive discounts to industry events and courses with your maroo card

• It’s free to sign up - get yours today in our booth

Exhibit Stage 3

HOTTEST WEDDING GOWN TRENDSEverly Bridals

• Expand margins with your own private label

• Fight designer markups and minimums

Exhibit Stage 3

THINGS VENUE MARKETPLACES DON’T DELIVERFIRST-HOLD

• Find out why marketplaces DON’T actually help you book more weddings

• Learn how to make your website more powerful than any marketplace


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LIMITLESSHigh End ClientsCeCe Todd, Owner, CeCe Designs

Every wedding professional’s goal is to book high-end clients. Wedding couples with no budget limits create more profits for your business. But not all wedding pros know how to attract and close high-end clients. It might seem simple, if you produce high- quality products and services, big spenders will come. That’s not the reality.

• Branding that speaks to the luxury market

• The law of attracts and repels

• Create raving fans

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SALES FRENZYConvert Your Leads To BookingsNicole Heylmun, Owner, Nicole Renee Coaching

Many wedding professionals downplay the importance of getting potential clients on the phone (or Zoom) as early as possible. How do you get them on the phone? How do you control the conversation? How do you instantly make nearlyweds comfortable with you?

• Sales call flow structure

• Answers to every objection

• Best sales software CRMs

Cedar Room

HIDE AND SEEKOnline Wedding MarketingJason Hennessey, Founder, Hennessey Consulting

Marketing has always been about connecting with your customer in the right place and at the right time. You need to meet today’s wedding couples where they spend their time: online. Take the mystery out of the Google Search.

• How and why Google displays results when you conduct a search

• Rank higher on Google with these targeted keywords

• Tricks to adapt to Google’s changing algorithms

WEDNESDAY 2:00 PM

Ponderosa Room

SOCIAL SELLINGIrresistible Offers That Generate RevenueShafonne Myers, Pretty Pear Bride, Marketing & Sales Coach

Millennial customers hang out online. Social selling + wedding pros = ideal clients that meet online. Creative engagement with your audience builds content that wedding couples love. With the right offer, you can increase sales.

• Irresistible offers that result in new sales

• Get more online sales through social media

• Create passive recurring revenue with digital products

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MASQUERADEQuiet Your Inner CriticMegan Gillikin, Owner/Planner, A Southern Soiree

Many industry pros struggle with imposter syndrome, a feeling of doubt that holds them back from growing their business. If you think you don’t deserve to succeed, you’ve already lost.

• Manage and quiet your inner critic in business

• Tangible strategies to overcome imposter syndrome

• 4 personality types who should be in your inner circle for max growth

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BUY THE NUMBERSThe Wedding ReportShane McMurray, Owner, The Wedding Report

The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business.

• The importance of understanding your market

• Key stats and examples you need to market effectively

• Critical information you need to collect from your customers

WEDDING CONFIDENTIAL - EXHIBIT FLOOR STAGES

3:00 - 3:15 PM

Exhibit Stage 1

WEDDING BUSINESS LAWCaroline Fox, Principal, CJ Fox Law

Exhibit Stage 2

LUXURY WEDDINGSAndrea Eppolito, Owner, Andrea Eppolito Weddings & Events

3:20 - 3:35 PM

Exhibit Stage 1

WEDDING MBA CERTIFICATIONShannon Underwood, VP, Wedding MBA

Exhibit Stage 2

VENUE IDEA EXCHANGEKinsey Roberts, Co-Owner, Vista View Events

3:40 - 3:55 PM

Exhibit Stage 1

BECOME A WEDDING MBA SPEAKERShannon Underwood, VP, Wedding MBA

Exhibit Stage 2

WEDDING PLANNER IDEA EXCHANGETerrica, Owner, Cocktails & Details

Exhibit Stage 3

WEDDING SEOJason Hennessey, Co-Founder, Hennessey Consulting

It’s like a conversation with your favorite professor. Only they are savvy, sarcastic, and uber-successful. It’s time to ask an expert. Get your questions ready...set...go.


Wednesday 4:00 pm - Birchwood Room

VENUE VIRTUETop 10 Venue PrioritiesKinsey Roberts, Owner, Vista View Events at Open Heart Ranch, She Creates Business

Where do wedding couples start when they’re ready to book a venue? The wedding venue sets the backdrop for the wedding, and is the first major step in their planning process. How do you make sure that YOUR venue goes to the top of their list?

• Social media and styled shoot strategies

• Profit more from smaller weddings

• Video marketing

Wednesday 5:00 pm - Birchwood Room

FIXER UPPERPosition Your Venue For ProfitAndrea Eppolito, Owner, Andrea Eppolito Weddings and Events

Do you ever run out of content for your social media? Do you feel like your branding looks like your competitors? Do you wish your office could turn into a creative machine? Cultivating creativity begins with a process.

• Business brainstorming techniques

• Keys to think outside the box to set your business apart

• The secrets to master experience-based wedding business

VENUES WEDNESDAY 4:00 5:00 PM

Venue Track Sponsored by The Venue Association

Wednesday 4:00 pm - Cedar Room

SWIPE RIGHTMatch With Your Best Wedding CouplesAmber Anderson, Owner, Refine for Wedding Planners

As a planner, the difference between loving your job or hating it depends on choosing the right wedding couples. You didn’t leave your 9-to-5 corporate life to be overworked and underpaid by unappreciative clients. You have the right to interview your couples to determine if they are a fit.

• Reject the wrong clients with grace

• Red flags that scream NO

• Sales interview process

Wednesday 4:00 pm - Ponderosa Room

SWEET INSPIRATIONSCreative Cakes And DessertsRicardo Gudino, Owner, Caked Las Vegas

Some cakes deserve their own Netflix series. The amount of detail and decadence that goes into each piece of frosted art is enough to drool over. Take a journey that ends sweetly.

• Newest mouth-watering dessert trends

• Presentations to make your confections truly decadent

• Unusually delicious flavor pairings

Wednesday 5:00 pm - Cedar Room

IRREPLACEABLENiche Down For Wedding PlannersSasha Souza, Owner, Sasha Souza’s Consultancy For Creatives

If you don’t find your own niche, you are replaceable. From a couple’s perspective, if your weddings look like every other planner, the lowest price always wins. Demand top dollar and fill your calendar with high-profit weddings.

• Identify your unique advantages

• Enhance your media

• How to really stand out from your competitors

Wednesday 5:00 pm - Ponderosa Room

BACK FOR SECONDSGain Referrals From Wedding Pros And ClientsAleya Harris, Owner, Flourish Marketing

Referrals are the most cost effective way to generate new catering business. However, asking for referrals can feel awkward. Take the pain out of the process and get more quality leads from people you trust.

• The best time to ask for a referral

• How other wedding pros decide which caterers to recommend

• Referral misconceptions

PLANNERS WEDNESDAY 4:00 5:00 PM

CATERING & CAKES WEDNESDAY 4:00 5:00 PM

Wedding Planners Institute of Coordination

Planner Track sponsored by The Wedding Planners Institute of Coordination

Catering & Cake Track sponsored by Curate


Wednesday 4:00 pm - Magnolia Room

GROWING MORE GREENFresh Sales Techniques For FloristsSharon McGukin, Florist, Business Coach

It’s been a rough year for florists. It’s time to sharpen your business techniques and book more sales.

• Sell yourself and your floral services in the wedding consultation

• Tips for pricing, products, and production

• Maximize profits from micro weddings

Wednesday 4:00 pm - Redwood Room

ESCAPE TO PARADISEIt’s Time For AdventureZani and Duwayne Denton, Owners, Zani & Duwayne Photography

After what feels like a lifetime of being trapped in your house, escape to a new adventure. Destination wedding photography is a refreshing change from your local bookings. Pack your bags and grab your passport.

• Best ways to prepare for photographing destination weddings

• Marketing strategies

• Attract clients using creative content

FLORISTS WEDNESDAY 4:00 5:00 PM

Wednesday 5:00 pm - Magnolia Room

THE BIG WEDDING FLOWER FIGHTMedia Influence On Wedding DesignSarah Campbell & Jordan Marx, Intrigue Design as seen on Netflix’s The Big Flower Fight

Wouldn’t it be great to know the next floral trends long before your competitors? The answer is there. You just have to know where to look. Floral fashions are inspired by the media we consume. Instagram, Netflix, and TikTok media have seeped into every aspect of the modern wedding.

• Binge watching to wedding trend spotting

• Which media predicts what’s next in weddings

• Social media inspo

Wednesday 5:00 pm - Redwood Room

SHUTTER SPEED SALESSales Techniques For PhotographersLynne Reznick, Owner, Lynne Reznick Photography

Photographers may be more comfortable behind the camera than closing the sale. You may know a competitor who books more weddings and demands a higher price, but is less skilled than you. What’s his secret?

• Sales skills specific to photographers

• Action plan-when to talk price

• Psychology and how it impacts your bottom line

PHOTOGRAPHER WEDNESDAY 4:00 5:00 PM

Florist Track sponsored by Curate

Bringing savings & rewards to our clients

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Wednesday 4:00 pm - Laurel Room

SIZE UPGrow Your Gown And Tux ShopNatalie Harris, Owner, Renegade Bridal

Your shop must be strong enough to compete against both national retailers and local newcomers. With new online and in-store competitors popping up, you can still grow your salon in this crazy competitive environment.

• Sell aggressively with niche branding and marketing

• What your inventory says about your salon

• Imaginative photo shoot ideas

Wednesday 4:00 pm - Evergreen Room

VOWS THAT WOWGive Personality To Your CeremoniesRev. Dr. Rob Hundley, Rev Rob

Wedding ceremonies typically follow a pattern: processional, welcome, readings, address, vows, rings, kiss, pronouncement, and recessional. But there is no reason you have to adhere to the expected. Toss out your old script and start with a fresh page.

• Creative ideas for a ceremony’s order of service

• Personalize each ceremony using their love story

• Unique ceremony add-ins that wow

GOWNS / TUXEDOS WEDNESDAY 4:00 5:00 PM

Wednesday 5:00 pm - Laurel Room

ALL DRESSED UPMaximize Your Sale To Each Bride And GroomKrysta York, Owner, Charlotte’s Weddings & More

Less gown and tux shop traffic doesn’t have to mean less profit. Make the most of each bridal opportunity with additional services and products.

• Create personalized, upgraded experiences

• Sell smarter with high-margin accessories

• Unique packages for today’s bride

YOUR HEALTH IS OUR PRIORITYThe Wedding MBA focuses on a safe conference for all who travel to Las Vegas for the 2021 Wedding MBA Convention. Safeguarding the health and well-being of our attendees, sponsors, exhibitors,

and staff continues to be our #1 priority.

We adhere to all the safety protocols of Nevada and the Las Vegas Convention Center.

The Las Vegas Convention Center was awarded the Global Biorisk Advisory Council (GBAC) STAR facility accreditation by ISSA: The Worldwide Cleaning Industry Association, the world’s leading trade association for the cleaning industry. Considered the gold standard for safe facilities, the GBAC program was designed to control the risks associated with infectious agents, including the virus

responsible for COVID-19. The Las Vegas Convention was the first facility in Nevada to receive the accreditation.

Copyright 2021 Wedding MBA LLC All Rights ReservedThe above seminar titles, speakers, and sponsors are from the 2021 convention. Schedule, seminar times, days, subjects, and speakers are subject to change

Wednesday 5:00 pm - Evergreen Room

WORD OF MOUTHOfficiant’s Guide To PRAlan Katz, Owner, Great Officiants

Most officiants don’t spend the time to get free publicity. They don’t know where to start, who to contact, and what to pitch. Get your name out there and let someone else sell wedding couples on your services.

• Resource guide to officiant PR

• Press release dos and don’ts

• Amazing content ideas

OFFICIANTS WEDNESDAY 4:00 5:00 PM

Wednesday 4:00 pm - Aspen Room

ON THE RECORD3 Ways To Improve Your Creativity On The DecksDJ Hapa, Owner, DJ Hapa

As a wedding DJ, it’s easy to fall into a creative rut. Without an endless stream of new ideas, most djs end up reusing sets and forget to put the music first.

• File organization strategies that save your time and sanity

• Music theory, hot cue strategy, and creative mixing

• Echo out and cold start for effective tempo and vibe changes

Wednesday 5:00 pm - Aspen Room

MUSIC MAKERCreate Your Own Edits, Mashups, And Custom MixesDan Quinn, Owner, DQB Entertainment

You have access to a wide range of music sources. Create something unique that really blows couples’ minds and raises the bar for what is expected from a DJ. It’s not that hard to do.

• Warps and loop smooth intros from hard-to-mix tracks

• Create seamless short edits for special dances, and add crystal clear vocals for special moments

• Easy-to-use production techniques that can be used in the DAW of your choice

DISC JOCKEYS WEDNESDAY 4:00 5:00 PM

Disc Jockey Track sponsored by American Disc Jockey Association & My Wedding Songs


Sign Up Today!Sign Up Today! www.WeddingMBA.com

or at Registration in the lobby

Get CertifiedGet CertifiedAT THE WEDDING MBAWhat is Wedding MBA certification?What is Wedding MBA certification?

Wedding MBA Certification is exclusively for wedding pros. Certification is received after classes and testing are complete. Certification gives engaged couples a compelling

reason to trust and hire you. Your certification will designate your wedding specialty.

What do you receive when you are certified? What do you receive when you are certified? You will receive an online badge that can be used on your website, email signatures, and social media.

You will also get a certificate file that may be printed to frame and display your certificate.

What wedding specialties do you offer certification in?What wedding specialties do you offer certification in?Wedding Planner, Venue, DJ, Florist, Photographer, Caterer, Gown Shop, Tux Shop, Cake/Dessert, and Officiants

CertificationCost: $100

Online or on-site educationNine videos or in-person classes

Online or on-site testBadge for your website & social media

Certificate suitable for framing

Elite-Level CertificationCost: $150

Must complete basic certificationOnline or or in-person classes

Twelve videos online or convention attendance Three premium badges for your website & social media

Premium certificate suitable for framingBi-monthly webinar or industry report

Convention fee not included for any certification program. Certification fee is in addition to convention fee.

Master-Level CertificationCost: $200

Must attend convention in-personFifteen in-person convention seminars

Must have advanced certificationMust renew after 24 months

Bi-monthly webinar or industry report

Required to present education to othersPortfolio comprised of two weddings

Receives two Wedding MBA directed group coaching phone calls annually

Two wedding pro or client short written referencesThree premium badges for your website & social media

all seminars and exhibits are live and in-person

Documents