All Music , No Dogma

Campaign analysis by Kavita Srinivasan

genesis of an idea

missionmission

conventionconvention

disruptiondisruption

The power of the music played on the radio channel

Radio listeners, specifically the rock lovers

Radio is just another music beating medium?

Competitive channels, hence an attention grabbing idea required

marketmarket

genesis of an idea

propositionproposition

Aesthetic appealAesthetic appeal

The big ideaThe big idea

We play the most powerful music

The music we play influences more than anything else

Strong, sophisticated , different

All music, No Dogma

proofproof

the campaign

All music, no dogma

the campaign

All music, no dogma

the campaign

All music, no dogma

THE CHANNELTHE CHANNEL

the creative structureVisual aspect

Written matter

Popular figures

Plays with memory

Colors matched with the figure in concern

Engaging images

Apt photographs (expressions to be noticed)

Dominates a magazine page with immense strength

Indispensable anchorage

the fonts (german, chinese,russian)

The copy captures the brand essence

Very strongElements carefully chosen

Captures the politically opinioned and the music savvy people

The placement of the written matter over the image

execution

It takes support of knowledge It takes support of knowledge and memoryand memoryThe idea may fail to reach the The idea may fail to reach the young music savvyyoung music savvyVery limited to the target Very limited to the target marketmarket

mock marketmock market

In retrospect…

Happy dent white

Big bazar

Ariel

Agency :: Lowe Communications S.A. CityFilotheiAdvertiser :: Galaxy Radio

Brand Name :: Galaxy 92 FMBusiness Sector :: TV/Radio Programs & Stations

Language :: EnglishType :: Web Print /Magazine

Creative Director :: Anna Maria Spiliotopoulou Art Director :: Gianna Polydouri

Copywriter :: Nadia Santorinaiou

credits

Thank you!