THE NORM(The Known)

CHANGE(The Unknown)Change agent tasked with

planning and delivering change“Recipients” of change

doing the ‘day-job’

Tensions across organisational boundary

POINT B(Unknown)

POINT A(Known)

OLD THINKING

Change agents tasked with making sure benefitsare delivered

Follow the advice and all will be well

Change recipients will resist change, they needto be influenced to let go of the old and

move to the new

NEW THINKING

Where is the power?

Advice may be useful – not necessarily – every situation is different

Change agents and change recipients need towork out what beliefs and behaviours will support the achievement of benefits together

Bel ie fsThoughtsFeel ings

Intent ions

Act ionor

Inact ion

Understand what needs to change to achieve value for the organisation?

CHANGING HOW THE ‘DAY-JOB’ IS DONE

ALL IN THIS TOGETHERPlanned change – beyond prescriptions

Based on research by

Ruth Murray-Webster

Developed as part of the #CranfieldDBA Webinar Series:

www.cranfield.ac.uk/som/dbawebinars

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