all else being equal, who do you think would win in a ...weighted 1001 100% 311 256 67 106 40 283...
TRANSCRIPT
All else being equal, who do you think would win in a fight between pirates and ninjas?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Ninjas 640 621 64% 67% 69% 54% 62% 25% 63% 76% 54% 61% 66% 68% 67% 47% 63% 66%
Pirates 174 187 17% 14% 17% 22% 27% 6% 23% 11% 19% 20% 21% 16% 14% 9% 18% 17%
Don’t know 187 193 19% 20% 14% 24% 11% 69% 14% 13% 27% 19% 14% 16% 19% 43% 19% 17%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Ninjas 640 621 64% 90% 51% 75% 31% 45% 59% 69% 71% 83% 76% 75% 45% 49% 57% 83%
Pirates 174 187 17% 5% 17% 6% 22% 25% 16% 19% 24% 10% 20% 15% 25% 32% 10% 13%
Don’t know 187 193 19% 6% 32% 19% 47% 30% 25% 12% 5% 7% 5% 10% 30% 19% 33% 4%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Which of the following would be scariest if you met them in a graveyard on a dark, misty night?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
A zombie 251 264 25% 27% 24% 32% 24% 9% 27% 30% 19% 31% 24% 23% 23% 22% 25% 25%
A werewolf 180 161 18% 17% 20% 17% 13% 3% 17% 21% 16% 17% 24% 17% 18% 4% 18% 18%
A ghost 173 189 17% 25% 13% 18% 17% 8% 19% 12% 21% 12% 20% 19% 22% 15% 21% 13%
A vampire 97 98 10% 8% 10% 4% 9% 67% 14% 7% 9% 8% 5% 13% 4% 36% 11% 9%
A mummy 31 23 3% 2% 7% 5% 1% 1% 2% 4% 4% 0% 5% 3% 5% 1% 1% 6%
A witch 28 24 3% 1% 3% 10% 8% 1% 5% 3% 1% 7% 2% 0% 4% 2% 4% 2%
Frankenstein’s monster 25 20 2% 3% 6% 0% 1% 0% 3% 1% 4% 3% 2% 5% 0% 1% 2% 3%
None of them, I know no fear 215 222 22% 17% 18% 14% 27% 11% 14% 23% 26% 22% 18% 20% 24% 19% 19% 23%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
A zombie 251 264 25% 33% 24% 27% 9% 8% 33% 26% 42% 19% 52% 30% 28% 23% 10% 15%
A werewolf 180 161 18% 41% 12% 17% 8% 20% 16% 18% 22% 29% 20% 12% 10% 12% 17% 13%
A ghost 173 189 17% 11% 17% 17% 3% 23% 15% 16% 26% 13% 9% 6% 14% 19% 31% 29%
A vampire 97 98 10% 3% 11% 10% 53% 7% 9% 3% 3% 7% 7% 11% 7% 2% 9% 8%
A mummy 31 23 3% 0% 0% 0% 0% 8% 1% 8% 0% 11% 0% 3% 1% 2% 2% 9%
A witch 28 24 3% 0% 5% 5% 13% 1% 0% 4% 1% 1% 2% 1% 0% 1% 3% 5%
Frankenstein’s monster 25 20 2% 0% 2% 2% 2% 9% 0% 4% 0% 0% 2% 9% 9% 1% 1% 1%
None of them, I know no fear 215 222 22% 12% 29% 22% 11% 25% 25% 20% 6% 20% 8% 28% 31% 40% 26% 19%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? ““I wish our Prime Minister was more like Vladimir Putin”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 431 453 43% 48% 51% 58% 37% 20% 37% 48% 43% 44% 49% 43% 40% 32% 46% 40%
Tend to disagree 156 162 16% 22% 16% 17% 17% 3% 7% 23% 16% 20% 16% 13% 18% 6% 13% 19%
Neither agree nor disagree 100 122 10% 8% 8% 14% 12% 5% 7% 8% 13% 11% 7% 12% 8% 5% 9% 10%
Tend to agree 84 80 8% 9% 4% 4% 16% 2% 13% 6% 7% 9% 6% 9% 14% 7% 7% 10%
Strongly agree 81 65 8% 5% 2% 4% 14% 1% 13% 5% 7% 7% 8% 6% 3% 12% 5% 11%
Don’t know 150 119 15% 8% 18% 2% 4% 68% 23% 11% 13% 9% 13% 16% 18% 39% 20% 10%
Disagree (combined) 587 615 59% 70% 67% 75% 53% 23% 44% 70% 59% 64% 65% 56% 58% 38% 59% 59%
Agree (combined) 164 145 16% 14% 6% 8% 30% 4% 26% 11% 14% 17% 14% 15% 17% 18% 12% 21%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 431 453 43% 44% 62% 48% 24% 28% 41% 60% 36% 50% 31% 25% 45% 30% 52% 52%
Tend to disagree 156 162 16% 37% 11% 34% 9% 20% 17% 16% 8% 8% 19% 22% 26% 9% 7% 13%
Neither agree nor disagree 100 122 10% 16% 8% 7% 2% 10% 22% 4% 6% 9% 10% 12% 6% 26% 2% 8%
Tend to agree 84 80 8% 1% 5% 6% 16% 9% 3% 16% 6% 16% 2% 4% 3% 17% 20% 2%
Strongly agree 81 65 8% 0% 8% 4% 2% 13% 4% 3% 25% 8% 11% 15% 3% 11% 1% 7%
Don’t know 150 119 15% 2% 7% 1% 48% 19% 14% 2% 19% 9% 26% 23% 17% 8% 19% 18%
Disagree (combined) 587 615 59% 81% 73% 82% 33% 49% 58% 76% 44% 57% 51% 47% 71% 38% 59% 65%
Agree (combined) 164 145 16% 1% 13% 10% 18% 22% 7% 19% 31% 25% 13% 18% 7% 28% 21% 9%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “The British government should develop closer ties with Vladimir Putin”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 225 206 22% 26% 29% 17% 14% 10% 23% 29% 17% 22% 27% 14% 31% 16% 22% 23%
Tend to disagree 181 197 18% 18% 21% 34% 18% 5% 9% 23% 20% 27% 18% 17% 9% 12% 16% 20%
Neither agree nor disagree 212 233 21% 27% 19% 24% 20% 10% 12% 22% 26% 23% 20% 25% 23% 12% 21% 20%
Tend to agree 150 174 15% 16% 13% 21% 14% 6% 13% 13% 18% 13% 12% 18% 15% 14% 14% 17%
Strongly agree 79 63 8% 3% 4% 2% 26% 2% 18% 2% 5% 6% 8% 9% 5% 11% 7% 9%
Don’t know 155 128 15% 10% 15% 2% 7% 67% 24% 11% 13% 10% 16% 16% 17% 35% 20% 11%
Disagree (combined) 406 403 41% 44% 50% 51% 33% 15% 33% 51% 37% 48% 45% 31% 40% 28% 39% 43%
Agree (combined) 228 237 23% 19% 17% 23% 41% 8% 31% 16% 24% 19% 20% 28% 20% 25% 20% 26%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 225 206 22% 16% 21% 8% 10% 29% 12% 29% 26% 43% 22% 19% 14% 13% 35% 34%
Tend to disagree 181 197 18% 12% 22% 26% 9% 11% 23% 32% 10% 8% 23% 24% 28% 15% 12% 12%
Neither agree nor disagree 212 233 21% 51% 32% 39% 4% 27% 23% 15% 10% 15% 16% 13% 20% 31% 11% 19%
Tend to agree 150 174 15% 14% 14% 16% 15% 20% 26% 13% 9% 18% 6% 9% 17% 20% 21% 6%
Strongly agree 79 63 8% 6% 3% 10% 13% 0% 2% 6% 26% 6% 4% 9% 4% 13% 4% 12%
Don’t know 155 128 15% 2% 8% 1% 48% 12% 15% 5% 19% 10% 30% 26% 17% 9% 18% 18%
Disagree (combined) 406 403 41% 28% 43% 35% 19% 40% 35% 61% 36% 51% 44% 43% 42% 27% 47% 46%
Agree (combined) 228 237 23% 19% 16% 26% 28% 20% 27% 19% 35% 24% 10% 19% 21% 33% 24% 17%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “I admire Vladimir Putin"
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 445 457 44% 52% 44% 69% 34% 20% 31% 52% 48% 48% 50% 39% 46% 28% 44% 46%
Tend to disagree 180 168 18% 21% 23% 18% 20% 1% 18% 18% 17% 19% 17% 19% 18% 14% 17% 18%
Neither agree nor disagree 133 164 13% 12% 15% 11% 17% 7% 14% 12% 14% 17% 8% 15% 13% 20% 13% 13%
Tend to agree 41 47 4% 5% 2% 0% 8% 1% 4% 5% 3% 4% 4% 8% 2% 1% 4% 4%
Strongly agree 50 45 5% 1% 2% 2% 15% 4% 12% 2% 3% 2% 6% 7% 5% 2% 3% 7%
Don’t know 153 120 15% 9% 12% 0% 6% 67% 21% 11% 15% 9% 16% 11% 17% 35% 19% 12%
Disagree (combined) 625 625 62% 73% 68% 87% 54% 20% 49% 70% 65% 67% 67% 59% 64% 42% 61% 64%
Agree (combined) 90 92 9% 6% 5% 2% 23% 5% 15% 7% 6% 6% 10% 15% 6% 3% 7% 11%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 445 457 44% 59% 61% 50% 26% 47% 42% 61% 32% 50% 38% 29% 42% 41% 56% 34%
Tend to disagree 180 168 18% 13% 18% 26% 18% 29% 20% 17% 11% 13% 15% 27% 14% 10% 11% 25%
Neither agree nor disagree 133 164 13% 10% 12% 7% 10% 10% 7% 7% 23% 16% 17% 18% 17% 27% 11% 8%
Tend to agree 41 47 4% 12% 0% 14% 0% 1% 5% 9% 3% 6% 2% 2% 1% 1% 2% 2%
Strongly agree 50 45 5% 2% 1% 1% 0% 0% 1% 4% 13% 6% 2% 8% 9% 14% 2% 13%
Don’t know 153 120 15% 3% 9% 1% 46% 13% 25% 2% 17% 9% 27% 16% 17% 8% 19% 18%
Disagree (combined) 625 625 62% 73% 79% 77% 44% 76% 62% 78% 44% 63% 53% 56% 57% 51% 67% 60%
Agree (combined) 90 92 9% 14% 1% 15% 0% 1% 6% 13% 16% 11% 4% 10% 10% 14% 4% 15%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “Vladimir Putin’s actions in Ukraine are morally unacceptable”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 66 63 7% 6% 4% 13% 8% 10% 7% 5% 8% 10% 8% 3% 2% 10% 5% 9%
Tend to disagree 54 52 5% 3% 5% 2% 9% 5% 5% 4% 6% 7% 2% 6% 10% 3% 5% 5%
Neither agree nor disagree 86 115 9% 8% 9% 5% 14% 3% 9% 7% 8% 9% 9% 9% 4% 8% 10% 7%
Tend to agree 211 219 21% 24% 18% 26% 32% 6% 24% 21% 20% 21% 17% 30% 23% 19% 19% 23%
Strongly agree 428 420 43% 50% 48% 49% 32% 9% 30% 50% 46% 43% 50% 36% 41% 24% 39% 47%
Don’t know 156 132 16% 8% 16% 5% 7% 67% 24% 13% 12% 11% 14% 16% 19% 35% 21% 11%
Disagree (combined) 120 115 12% 9% 9% 15% 16% 15% 13% 9% 14% 17% 11% 9% 12% 13% 11% 13%
Agree (combined) 639 639 64% 75% 66% 75% 63% 15% 53% 71% 66% 63% 67% 66% 64% 43% 59% 70%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 66 63 7% 0% 5% 7% 2% 3% 4% 14% 13% 12% 1% 2% 3% 18% 3% 2%
Tend to disagree 54 52 5% 8% 6% 10% 1% 0% 5% 1% 4% 7% 0% 8% 5% 3% 16% 4%
Neither agree nor disagree 86 115 9% 1% 7% 2% 7% 8% 6% 6% 12% 11% 10% 10% 10% 24% 1% 9%
Tend to agree 211 219 21% 52% 16% 26% 22% 28% 24% 20% 24% 15% 18% 19% 22% 25% 12% 14%
Strongly agree 428 420 43% 34% 60% 54% 20% 50% 46% 47% 30% 46% 41% 38% 42% 23% 44% 53%
Don’t know 156 132 16% 5% 6% 1% 48% 10% 14% 11% 17% 9% 30% 24% 18% 7% 24% 18%
Disagree (combined) 120 115 12% 8% 11% 17% 3% 3% 9% 16% 18% 19% 1% 9% 8% 21% 19% 6%
Agree (combined) 639 639 64% 87% 76% 80% 42% 78% 71% 67% 53% 61% 59% 56% 64% 48% 57% 67%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “I believe Vladimir Putin has ordered the murder of his political opponents”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 53 51 5% 2% 8% 8% 2% 10% 5% 7% 5% 4% 5% 2% 6% 18% 4% 7%
Tend to disagree 37 51 4% 4% 4% 5% 3% 1% 4% 3% 5% 7% 2% 3% 3% 6% 5% 3%
Neither agree nor disagree 164 169 16% 18% 14% 19% 25% 5% 14% 21% 12% 19% 18% 16% 16% 4% 14% 17%
Tend to agree 200 244 20% 26% 22% 18% 17% 6% 15% 18% 25% 18% 20% 27% 16% 14% 19% 21%
Strongly agree 279 246 28% 30% 22% 15% 36% 10% 31% 27% 27% 27% 29% 24% 32% 17% 26% 31%
Don’t know 270 240 27% 20% 31% 35% 17% 68% 32% 24% 26% 26% 27% 27% 27% 41% 32% 21%
Disagree (combined) 89 102 9% 6% 12% 13% 5% 10% 8% 10% 9% 10% 7% 5% 9% 24% 9% 9%
Agree (combined) 478 490 48% 57% 44% 33% 53% 16% 46% 46% 53% 45% 48% 52% 47% 31% 44% 52%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 53 51 5% 5% 6% 4% 2% 1% 3% 1% 10% 18% 2% 5% 8% 4% 4% 1%
Tend to disagree 37 51 4% 3% 4% 1% 2% 2% 5% 0% 2% 6% 5% 1% 4% 13% 7% 2%
Neither agree nor disagree 164 169 16% 35% 21% 13% 11% 8% 11% 23% 10% 26% 13% 20% 8% 31% 5% 11%
Tend to agree 200 244 20% 27% 34% 18% 7% 27% 27% 7% 12% 20% 13% 11% 26% 28% 15% 23%
Strongly agree 279 246 28% 15% 14% 55% 13% 30% 31% 31% 35% 21% 30% 23% 32% 11% 37% 41%
Don’t know 270 240 27% 15% 21% 8% 65% 33% 24% 37% 31% 11% 36% 41% 22% 13% 31% 22%
Disagree (combined) 89 102 9% 8% 10% 5% 4% 3% 8% 1% 13% 23% 7% 6% 12% 17% 11% 4%
Agree (combined) 478 490 48% 42% 48% 73% 20% 57% 57% 38% 47% 40% 44% 34% 58% 39% 53% 64%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “Vladimir Putin is a great wartime leader”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 306 286 31% 35% 33% 38% 28% 11% 16% 38% 35% 35% 32% 22% 37% 22% 29% 32%
Tend to disagree 165 186 16% 20% 18% 18% 26% 5% 12% 22% 15% 25% 14% 18% 13% 8% 16% 17%
Neither agree nor disagree 179 218 18% 21% 22% 20% 15% 8% 17% 15% 21% 17% 18% 23% 15% 15% 18% 17%
Tend to agree 85 89 8% 7% 7% 8% 8% 4% 14% 8% 4% 8% 9% 9% 5% 14% 6% 11%
Strongly agree 70 52 7% 5% 1% 2% 15% 4% 16% 2% 3% 4% 8% 8% 10% 2% 6% 8%
Don’t know 196 170 20% 13% 19% 15% 8% 68% 24% 14% 21% 12% 19% 19% 20% 39% 24% 15%
Disagree (combined) 471 472 47% 55% 51% 56% 54% 16% 29% 60% 50% 60% 46% 40% 50% 30% 46% 49%
Agree (combined) 155 141 15% 12% 8% 10% 24% 8% 30% 11% 7% 11% 17% 18% 15% 16% 12% 19%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 306 286 31% 58% 38% 38% 13% 39% 30% 39% 13% 40% 41% 21% 40% 22% 26% 12%
Tend to disagree 165 186 16% 10% 24% 34% 24% 9% 19% 23% 11% 10% 7% 9% 24% 18% 8% 14%
Neither agree nor disagree 179 218 18% 13% 19% 8% 8% 31% 17% 15% 24% 17% 11% 24% 13% 28% 14% 20%
Tend to agree 85 89 8% 12% 6% 12% 7% 2% 6% 8% 16% 11% 9% 12% 1% 5% 5% 10%
Strongly agree 70 52 7% 0% 1% 2% 1% 1% 2% 4% 16% 9% 2% 4% 3% 13% 19% 25%
Don’t know 196 170 20% 6% 12% 6% 48% 18% 26% 10% 20% 12% 30% 30% 18% 14% 28% 19%
Disagree (combined) 471 472 47% 68% 62% 72% 37% 48% 50% 63% 24% 50% 48% 30% 65% 40% 34% 26%
Agree (combined) 155 141 15% 12% 7% 14% 8% 2% 8% 12% 32% 20% 11% 16% 4% 18% 25% 35%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you agree or disagree with the following statements? “Vladimir Putin is a skilled political operator”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 149 131 15% 14% 22% 18% 14% 8% 10% 23% 11% 16% 17% 12% 17% 14% 17% 14%
Tend to disagree 119 98 12% 17% 7% 15% 20% 2% 14% 11% 11% 19% 11% 8% 15% 5% 12% 11%
Neither agree nor disagree 143 175 14% 16% 13% 14% 16% 8% 12% 15% 16% 19% 12% 16% 14% 8% 15% 14%
Tend to agree 244 261 24% 25% 24% 36% 23% 6% 24% 23% 26% 21% 24% 27% 21% 26% 20% 29%
Strongly agree 166 195 17% 16% 15% 13% 22% 9% 15% 13% 20% 11% 20% 17% 12% 11% 13% 19%
Don’t know 181 141 18% 13% 20% 4% 6% 67% 25% 15% 15% 14% 16% 21% 19% 35% 23% 13%
Disagree (combined) 268 229 27% 31% 28% 33% 34% 10% 24% 34% 23% 35% 28% 19% 33% 19% 29% 25%
Agree (combined) 409 456 41% 40% 39% 49% 45% 15% 39% 36% 47% 32% 44% 44% 34% 37% 33% 49%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 149 131 15% 48% 7% 19% 10% 5% 6% 17% 7% 37% 28% 10% 18% 13% 10% 7%
Tend to disagree 119 98 12% 2% 11% 22% 18% 5% 9% 14% 14% 4% 7% 7% 14% 14% 14% 25%
Neither agree nor disagree 143 175 14% 9% 18% 16% 8% 17% 17% 14% 15% 19% 13% 12% 6% 16% 10% 15%
Tend to agree 244 261 24% 17% 36% 30% 12% 21% 36% 30% 28% 18% 17% 19% 20% 29% 20% 19%
Strongly agree 166 195 17% 22% 15% 12% 2% 22% 19% 17% 18% 9% 4% 22% 25% 20% 24% 15%
Don’t know 181 141 18% 2% 13% 1% 49% 30% 14% 8% 18% 13% 30% 30% 18% 9% 22% 19%
Disagree (combined) 268 229 27% 50% 17% 41% 28% 10% 15% 31% 21% 41% 35% 17% 31% 27% 24% 31%
Agree (combined) 409 456 41% 39% 51% 42% 15% 43% 54% 47% 46% 27% 21% 41% 45% 49% 44% 35%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Good thing 428 402 43% 51% 43% 50% 43% 12% 39% 48% 42% 50% 39% 40% 56% 28% 43% 44%
Bad thing 190 210 19% 15% 15% 18% 29% 6% 18% 16% 22% 20% 17% 18% 17% 18% 15% 23%
Don't know 383 389 38% 34% 42% 32% 28% 82% 43% 36% 36% 30% 44% 41% 27% 54% 42% 33%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Good thing 428 402 43% 61% 55% 56% 38% 36% 36% 45% 25% 38% 43% 44% 43% 40% 51% 51%
Bad thing 190 210 19% 15% 17% 19% 3% 16% 22% 20% 30% 26% 16% 20% 19% 23% 15% 12%
Don't know 383 389 38% 24% 28% 25% 59% 47% 42% 35% 45% 36% 42% 36% 39% 37% 34% 37%
Experian Mosaic
As you may know, there is currently a civil war in Syria between the regime of Bashar al-Assad and opposition rebel groups. Some people think a regime change so that Bashar al-Assad is no longer in power in Syria would be a good thing, as he has been
accused of war crimes and crimes against humanity. Others argue that a regime change would be a bad thing, as previous regime changes in countries such as Iraq and Libya have led to a lack of clear and strong government, allowing terrorist groups to
thrive. What about you, do you think that it would be a good thing or a bad thing if there was a regime change so that Bashar al-Assad is no longer in power in Syria?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 230 259 23% 22% 25% 31% 29% 10% 10% 31% 26% 25% 26% 21% 22% 16% 21% 25%
Tend to disagree 212 233 21% 27% 21% 31% 18% 7% 16% 25% 21% 28% 21% 16% 24% 10% 22% 21%
Neither agree nor disagree 194 219 19% 20% 17% 16% 30% 6% 25% 15% 19% 19% 18% 28% 7% 24% 19% 20%
Tend to agree 104 102 10% 13% 13% 4% 5% 2% 7% 12% 12% 10% 7% 13% 13% 5% 10% 11%
Strongly agree 94 74 9% 5% 11% 13% 7% 9% 11% 8% 10% 6% 13% 10% 7% 11% 6% 13%
Don’t know 166 114 17% 13% 13% 5% 11% 66% 31% 10% 12% 13% 15% 12% 27% 34% 22% 11%
Disagree (combined) 442 492 44% 49% 46% 62% 46% 17% 26% 56% 47% 52% 47% 37% 47% 26% 42% 45%
Agree (combined) 199 176 20% 18% 24% 17% 12% 11% 18% 20% 22% 16% 20% 23% 20% 16% 17% 23%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 230 259 23% 34% 23% 37% 17% 19% 20% 32% 5% 25% 14% 30% 21% 25% 23% 21%
Tend to disagree 212 233 21% 20% 43% 37% 16% 19% 21% 31% 15% 10% 14% 15% 16% 20% 23% 12%
Neither agree nor disagree 194 219 19% 8% 10% 13% 10% 25% 21% 17% 38% 30% 16% 18% 15% 34% 10% 18%
Tend to agree 104 102 10% 37% 14% 6% 6% 12% 23% 4% 9% 3% 19% 5% 4% 11% 6% 5%
Strongly agree 94 74 9% 0% 8% 6% 2% 7% 8% 8% 14% 17% 5% 14% 11% 2% 14% 16%
Don’t know 166 114 17% 1% 2% 1% 49% 17% 8% 9% 20% 16% 33% 18% 34% 8% 24% 27%
Disagree (combined) 442 492 44% 54% 66% 74% 33% 39% 40% 63% 20% 34% 27% 45% 36% 46% 46% 33%
Agree (combined) 199 176 20% 37% 22% 12% 8% 19% 31% 12% 23% 20% 24% 19% 15% 12% 20% 21%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “The Prime Minister should decline to meet the Dalai Lama if meeting him would damage Britain’s economic ties with China”
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly disagree 70 66 7% 6% 3% 8% 13% 10% 7% 6% 9% 5% 9% 6% 7% 7% 5% 10%
Tend to disagree 149 136 15% 15% 15% 9% 18% 5% 17% 16% 12% 21% 10% 12% 9% 22% 12% 18%
Neither agree nor disagree 162 200 16% 22% 15% 25% 13% 5% 17% 14% 17% 18% 19% 18% 9% 12% 17% 14%
Tend to agree 240 267 24% 27% 29% 31% 21% 6% 14% 29% 26% 23% 24% 26% 30% 11% 26% 22%
Strongly agree 244 247 24% 18% 30% 27% 25% 9% 17% 29% 27% 21% 28% 29% 20% 15% 21% 28%
Don’t know 137 85 14% 12% 8% 0% 10% 65% 29% 6% 9% 12% 10% 10% 25% 33% 20% 8%
Disagree (combined) 219 202 22% 21% 18% 17% 32% 14% 23% 22% 21% 26% 19% 18% 16% 29% 17% 28%
Agree (combined) 483 514 48% 45% 59% 58% 46% 15% 31% 58% 52% 44% 52% 55% 50% 26% 46% 50%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly disagree 70 66 7% 3% 19% 13% 1% 2% 7% 5% 14% 3% 0% 3% 9% 3% 4% 10%
Tend to disagree 149 136 15% 15% 13% 41% 19% 8% 16% 24% 14% 8% 15% 10% 9% 8% 6% 15%
Neither agree nor disagree 162 200 16% 8% 11% 8% 5% 24% 17% 17% 33% 21% 21% 17% 9% 22% 7% 8%
Tend to agree 240 267 24% 67% 33% 17% 16% 26% 25% 26% 21% 12% 11% 19% 28% 23% 26% 25%
Strongly agree 244 247 24% 5% 24% 20% 11% 24% 28% 24% 10% 40% 20% 35% 28% 37% 38% 16%
Don’t know 137 85 14% 1% 0% 0% 48% 16% 7% 4% 8% 16% 33% 15% 17% 7% 20% 27%
Disagree (combined) 219 202 22% 18% 32% 55% 20% 9% 23% 29% 28% 11% 16% 13% 18% 12% 10% 24%
Agree (combined) 483 514 48% 73% 58% 37% 27% 50% 53% 50% 31% 52% 31% 55% 56% 60% 63% 41%
Experian Mosaic
To what extent, if at all, do you agree or disagree with the following statements? “The British government should not develop closer economic ties with China until the Chinese government improves its human rights record”
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Of the following, which do you think is the most important international relationship for the UK?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
The UK’s relationship with Europe 270 309 27% 24% 30% 39% 19% 9% 24% 28% 28% 30% 29% 27% 21% 20% 25% 29%
The UK’s relationship with the USA 245 233 24% 32% 21% 22% 26% 11% 25% 24% 24% 19% 22% 28% 30% 28% 26% 23%
The UK’s relationship with China 201 214 20% 24% 23% 27% 17% 10% 20% 24% 16% 24% 21% 20% 20% 12% 16% 24%
The UK’s relationship with the Commonwealth 108 101 11% 9% 7% 9% 26% 2% 7% 8% 17% 11% 9% 16% 9% 2% 9% 13%
Don’t know 176 144 18% 10% 20% 4% 11% 68% 25% 16% 14% 16% 20% 10% 20% 37% 24% 11%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
The UK’s relationship with Europe 270 309 27% 34% 52% 20% 17% 21% 25% 34% 32% 19% 15% 14% 14% 30% 32% 29%
The UK’s relationship with the USA 245 233 24% 46% 16% 13% 8% 28% 34% 16% 35% 31% 17% 27% 32% 24% 8% 31%
The UK’s relationship with China 201 214 20% 16% 20% 43% 6% 15% 11% 43% 11% 11% 24% 30% 15% 13% 25% 23%
The UK’s relationship with the Commonwealth 108 101 11% 4% 6% 17% 9% 20% 13% 0% 4% 18% 11% 8% 20% 17% 15% 6%
Don’t know 176 144 18% 0% 6% 6% 62% 15% 16% 7% 18% 21% 32% 21% 19% 15% 19% 11%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Of the following, which do you think is the most important international relationship for the UK?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
The UK’s relationship with Europe 298 354 30% 31% 37% 53% 12% 11% 22% 33% 32% 34% 29% 32% 23% 26% 28% 31%
The UK’s relationship with the USA 298 279 30% 39% 24% 14% 40% 9% 31% 32% 27% 29% 28% 31% 37% 26% 28% 32%
The UK’s relationship with the Commonwealth 179 173 18% 16% 14% 22% 35% 11% 13% 15% 24% 15% 21% 19% 15% 11% 15% 21%
The UK’s relationship with China 51 51 5% 2% 11% 0% 9% 0% 5% 7% 3% 7% 3% 8% 3% 0% 4% 6%
Don’t know 175 144 17% 13% 14% 11% 5% 69% 28% 13% 13% 15% 19% 10% 22% 36% 25% 10%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
The UK’s relationship with Europe 298 354 30% 21% 57% 30% 14% 33% 28% 40% 24% 27% 18% 30% 24% 22% 22% 34%
The UK’s relationship with the USA 298 279 30% 58% 23% 40% 27% 24% 36% 34% 25% 24% 19% 20% 22% 37% 35% 37%
The UK’s relationship with the Commonwealth 179 173 18% 13% 13% 28% 3% 30% 19% 6% 17% 34% 13% 15% 31% 20% 18% 8%
The UK’s relationship with China 51 51 5% 7% 1% 1% 6% 1% 1% 2% 2% 10% 14% 13% 3% 6% 5% 7%
Don’t know 175 144 17% 1% 6% 2% 50% 13% 15% 18% 32% 5% 36% 22% 20% 15% 20% 14%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent do you agree or disagree with the following statement? “People in work who are on low incomes should be protected from government cuts”
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly agree 490 455 49% 31% 61% 40% 44% 84% 68% 41% 42% 47% 47% 49% 52% 70% 53% 45%
Tend to agree 340 376 34% 49% 26% 47% 34% 11% 18% 41% 39% 35% 37% 34% 36% 16% 33% 34%
Tend to disagree 83 94 8% 13% 6% 3% 7% 1% 6% 10% 9% 8% 9% 6% 8% 6% 6% 11%
Strongly disagree 43 40 4% 2% 5% 11% 12% 2% 5% 3% 5% 4% 4% 10% 1% 2% 4% 4%
Don’t know 45 36 4% 5% 3% 0% 3% 1% 3% 5% 5% 6% 3% 2% 3% 7% 3% 6%
Agree (combined) 830 831 83% 80% 87% 86% 79% 96% 86% 83% 80% 83% 84% 83% 88% 86% 86% 79%
Disagree (combined) 127 134 13% 15% 11% 14% 19% 3% 11% 13% 14% 11% 13% 16% 9% 8% 11% 15%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly agree 490 455 49% 23% 30% 28% 74% 36% 26% 40% 56% 66% 81% 53% 43% 41% 69% 66%
Tend to agree 340 376 34% 64% 42% 48% 21% 55% 46% 41% 30% 26% 11% 22% 31% 33% 23% 22%
Tend to disagree 83 94 8% 11% 18% 11% 4% 2% 13% 14% 8% 2% 3% 13% 8% 6% 1% 7%
Strongly disagree 43 40 4% 2% 0% 13% 0% 2% 4% 1% 4% 7% 1% 9% 2% 13% 3% 4%
Don’t know 45 36 4% 0% 10% 0% 0% 4% 11% 3% 3% 0% 4% 4% 15% 8% 3% 0%
Satisfied (combined) 830 831 83% 87% 72% 77% 95% 91% 72% 81% 85% 92% 92% 75% 74% 74% 92% 88%
Dissatisfied (combined) 127 134 13% 13% 18% 23% 4% 4% 17% 15% 11% 8% 5% 22% 11% 19% 5% 12%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
To what extent, if at all, do you support or oppose the government’s cuts to tax credits?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly support 99 112 10% 16% 3% 4% 13% 6% 8% 8% 13% 8% 12% 16% 4% 6% 8% 12%
Tend to support 216 243 22% 34% 10% 12% 24% 5% 17% 18% 27% 15% 19% 26% 23% 18% 17% 26%
Neither support nor oppose 129 124 13% 21% 9% 12% 13% 3% 10% 17% 11% 16% 14% 11% 14% 8% 12% 13%
Tend to oppose 172 179 17% 9% 27% 38% 18% 9% 15% 22% 14% 20% 17% 18% 13% 8% 18% 16%
Strongly oppose 327 291 33% 15% 48% 25% 29% 77% 48% 30% 24% 38% 31% 27% 31% 58% 40% 26%
Don’t know 58 52 6% 4% 4% 8% 2% 1% 3% 5% 10% 3% 7% 2% 15% 2% 6% 6%
Support (combined) 315 355 31% 50% 13% 16% 37% 11% 24% 27% 41% 23% 31% 42% 27% 24% 25% 38%
Oppose (combined) 499 470 50% 24% 75% 63% 47% 85% 63% 52% 38% 58% 48% 45% 44% 66% 57% 42%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly support 99 112 10% 4% 17% 18% 5% 7% 8% 19% 8% 0% 2% 15% 12% 9% 11% 6%
Tend to support 216 243 22% 15% 35% 23% 21% 19% 37% 19% 16% 15% 15% 21% 21% 25% 19% 14%
Neither support nor oppose 129 124 13% 38% 16% 26% 7% 18% 11% 7% 8% 4% 36% 3% 7% 18% 2% 7%
Tend to oppose 172 179 17% 15% 22% 12% 4% 19% 15% 31% 18% 16% 12% 22% 11% 20% 14% 22%
Strongly oppose 327 291 33% 9% 11% 20% 62% 26% 22% 16% 47% 61% 35% 25% 36% 25% 45% 47%
Don’t know 58 52 6% 19% 0% 1% 0% 11% 8% 7% 3% 3% 1% 15% 13% 2% 9% 5%
Support (combined) 315 355 31% 19% 51% 41% 26% 26% 44% 39% 24% 16% 17% 36% 33% 34% 30% 20%
Oppose (combined) 499 470 50% 24% 33% 32% 67% 45% 37% 47% 65% 77% 47% 47% 47% 45% 60% 69%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
People in work on low incomes 505 552 50% 39% 61% 64% 59% 22% 50% 50% 52% 62% 44% 58% 38% 38% 52% 49%
People of working age on unemployment benefits 161 152 16% 25% 12% 11% 16% 11% 12% 17% 18% 14% 15% 21% 20% 11% 15% 17%
People in work on middle incomes 137 140 14% 15% 13% 13% 12% 2% 16% 18% 7% 12% 17% 11% 13% 7% 11% 16%
Pensioners 48 34 5% 3% 2% 0% 5% 63% 9% 1% 5% 1% 3% 3% 4% 30% 7% 3%
People in work on high incomes 41 39 4% 3% 5% 4% 3% 0% 1% 6% 5% 3% 9% 2% 0% 3% 3% 5%
Don’t know 93 73 9% 15% 4% 8% 5% 0% 10% 5% 12% 7% 10% 5% 24% 5% 10% 9%
None of these 16 11 2% 1% 3% 0% 0% 2% 2% 2% 1% 1% 2% 0% 1% 6% 2% 1%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
People in work on low incomes 505 552 50% 23% 39% 59% 32% 58% 60% 56% 56% 69% 49% 49% 33% 62% 52% 41%
People of working age on unemployment benefits 161 152 16% 37% 27% 13% 12% 18% 13% 14% 12% 4% 15% 26% 25% 15% 12% 13%
People in work on middle incomes 137 140 14% 18% 14% 25% 8% 5% 9% 23% 24% 8% 17% 17% 1% 7% 10% 11%
Pensioners 48 34 5% 4% 7% 0% 46% 4% 3% 0% 0% 0% 1% 1% 11% 1% 2% 1%
People in work on high incomes 41 39 4% 0% 3% 2% 2% 2% 4% 1% 2% 13% 3% 2% 7% 4% 9% 2%
Don’t know 93 73 9% 14% 9% 1% 0% 13% 7% 6% 4% 6% 13% 2% 16% 4% 15% 32%
None of these 16 11 2% 3% 1% 0% 0% 0% 3% 0% 0% 0% 2% 3% 6% 8% 1% 1%
Experian Mosaic
As you may know, in the last Budget in July the government announced cuts to tax credits, to help cut £12 billion from the welfare budget. Which, if any, of the following groups do you think will be most affected in terms of their income by cuts to tax
credits?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
People of working age on unemployment benefits 376 377 38% 51% 35% 31% 39% 10% 36% 45% 32% 45% 35% 39% 41% 20% 33% 43%
People in work on low incomes 220 261 22% 13% 33% 40% 16% 13% 16% 20% 28% 24% 21% 27% 17% 16% 24% 20%
People in work on high incomes 130 121 13% 11% 15% 13% 23% 8% 12% 16% 11% 16% 16% 10% 10% 5% 12% 14%
Pensioners 66 43 7% 4% 3% 0% 3% 63% 9% 1% 11% 1% 3% 5% 5% 32% 8% 6%
People in work on middle incomes 60 82 6% 7% 5% 6% 12% 2% 5% 6% 6% 4% 7% 8% 6% 3% 6% 6%
None of these 44 34 4% 3% 4% 1% 1% 2% 7% 4% 3% 3% 5% 2% 2% 19% 4% 4%
Don’t know 106 83 11% 11% 5% 9% 5% 1% 15% 9% 8% 7% 13% 9% 20% 4% 13% 8%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
People of working age on unemployment benefits 376 377 38% 60% 42% 62% 12% 27% 34% 46% 46% 26% 36% 41% 34% 29% 40% 39%
People in work on low incomes 220 261 22% 18% 17% 23% 8% 40% 19% 22% 15% 29% 15% 32% 15% 36% 28% 14%
People in work on high incomes 130 121 13% 5% 14% 2% 22% 7% 11% 11% 6% 36% 17% 12% 17% 12% 11% 6%
Pensioners 66 43 7% 1% 6% 1% 46% 11% 11% 0% 1% 0% 2% 1% 7% 3% 7% 7%
People in work on middle incomes 60 82 6% 3% 6% 6% 11% 3% 6% 7% 3% 3% 11% 5% 1% 8% 9% 4%
None of these 44 34 4% 3% 2% 2% 0% 2% 9% 2% 12% 0% 3% 3% 8% 10% 1% 3%
Don’t know 106 83 11% 10% 13% 4% 2% 9% 11% 12% 17% 6% 15% 5% 18% 3% 5% 28%
Experian Mosaic
As you may know, the Conservatives pledged in their manifesto before the general election to cut £12 billion from the welfare budget. At the time of the general election, which, if any, of the following groups did you expect to be most affected in
terms of their income by the Conservatives’ proposed £12 billion cut to the welfare budget, if they won the election?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Thinking generally, to what extent, if at all, do you support or oppose cutting welfare benefits?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Strongly support 177 185 18% 29% 3% 4% 33% 7% 20% 17% 16% 16% 21% 27% 6% 11% 15% 21%
Tend to support 224 265 22% 33% 13% 32% 23% 8% 16% 21% 28% 21% 22% 21% 22% 16% 17% 27%
Neither support nor oppose 98 96 10% 12% 6% 11% 5% 3% 8% 10% 10% 7% 12% 8% 15% 4% 11% 8%
Tend to oppose 196 173 20% 13% 30% 19% 15% 5% 24% 21% 15% 15% 20% 18% 32% 15% 23% 16%
Strongly oppose 278 256 28% 12% 44% 34% 25% 77% 29% 29% 27% 38% 24% 23% 19% 49% 31% 25%
Don’t know 27 26 3% 2% 3% 0% 0% 0% 2% 2% 4% 2% 1% 3% 5% 6% 3% 3%
Support (combined) 401 450 40% 61% 16% 36% 55% 15% 36% 39% 44% 37% 43% 48% 28% 27% 32% 48%
Oppose (combined) 475 429 47% 24% 75% 53% 40% 82% 53% 49% 42% 53% 44% 41% 51% 64% 55% 41%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Strongly support 177 185 18% 6% 23% 40% 5% 13% 12% 24% 27% 10% 8% 5% 13% 25% 27% 15%
Tend to support 224 265 22% 25% 29% 26% 23% 15% 41% 26% 18% 14% 20% 12% 18% 20% 15% 28%
Neither support nor oppose 98 96 10% 42% 13% 5% 6% 15% 6% 4% 16% 3% 4% 7% 17% 6% 6% 9%
Tend to oppose 196 173 20% 15% 20% 9% 5% 21% 20% 25% 26% 16% 15% 37% 2% 21% 21% 29%
Strongly oppose 278 256 28% 9% 14% 20% 61% 32% 17% 21% 11% 54% 51% 37% 36% 19% 28% 18%
Don’t know 27 26 3% 3% 1% 0% 0% 3% 4% 1% 2% 2% 2% 2% 14% 9% 3% 1%
Support (combined) 401 450 40% 32% 52% 66% 28% 29% 53% 50% 44% 25% 28% 17% 30% 45% 42% 42%
Oppose (combined) 475 429 47% 24% 34% 29% 66% 54% 37% 45% 38% 70% 66% 74% 39% 41% 49% 47%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Blair and Brown 477 460 48% 45% 58% 60% 41% 12% 46% 54% 43% 49% 50% 44% 42% 43% 40% 56%
Corbyn and McDonnell 156 189 16% 4% 29% 17% 18% 7% 19% 13% 16% 18% 12% 23% 12% 8% 18% 14%
Don’t know 368 352 37% 51% 13% 23% 40% 81% 34% 33% 41% 33% 37% 32% 46% 49% 42% 31%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Blair and Brown 477 460 48% 39% 52% 41% 33% 52% 59% 61% 53% 50% 44% 48% 27% 53% 55% 29%
Corbyn and McDonnell 156 189 16% 14% 10% 22% 7% 6% 4% 14% 9% 18% 19% 28% 22% 15% 23% 34%
Don’t know 368 352 37% 47% 38% 37% 60% 42% 37% 25% 38% 32% 37% 23% 51% 33% 22% 37%
Experian Mosaic
If you had to choose, who would you most prefer to run the UK economy: Tony Blair as Prime Minister and Gordon Brown as Chancellor of the Exchequer, or Jeremy Corbyn as Prime Minister and John McDonnell as Chancellor of
the Exchequer?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Cameron and Osborne 448 442 45% 85% 8% 43% 48% 13% 37% 40% 56% 38% 53% 39% 59% 22% 42% 48%
Blair and Brown 341 348 34% 11% 76% 41% 19% 11% 34% 41% 26% 40% 29% 39% 26% 36% 31% 37%
Don’t know 212 211 21% 4% 16% 16% 33% 77% 29% 19% 18% 22% 19% 22% 15% 42% 27% 15%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Cameron and Osborne 448 442 45% 64% 71% 59% 14% 63% 52% 44% 55% 26% 22% 23% 27% 44% 53% 40%
Blair and Brown 341 348 34% 31% 24% 31% 18% 26% 28% 38% 30% 49% 47% 57% 28% 37% 26% 38%
Don’t know 212 211 21% 5% 4% 10% 68% 11% 20% 17% 15% 26% 31% 20% 45% 19% 21% 22%
Experian Mosaic
If you had to choose, who would you most prefer to run the UK economy: Tony Blair as Prime Minister and Gordon Brown as Chancellor of the Exchequer, or David Cameron as Prime Minister and George Osborne as Chancellor
of the Exchequer?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Miliband and Balls 302 313 30% 27% 39% 46% 34% 2% 24% 37% 29% 27% 35% 36% 23% 17% 26% 35%
Corbyn and McDonnell 230 250 23% 11% 37% 23% 17% 11% 34% 19% 18% 25% 19% 27% 23% 23% 23% 23%
Don’t know 468 438 47% 62% 24% 31% 49% 87% 41% 44% 53% 48% 46% 36% 54% 60% 51% 42%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Miliband and Balls 302 313 30% 24% 37% 36% 20% 25% 38% 44% 16% 36% 12% 42% 22% 37% 33% 25%
Corbyn and McDonnell 230 250 23% 20% 18% 21% 9% 8% 4% 15% 37% 26% 34% 30% 33% 21% 26% 49%
Don’t know 468 438 47% 56% 45% 44% 71% 67% 58% 41% 47% 38% 54% 27% 45% 42% 42% 26%
Experian Mosaic
If you had to choose, who would you most prefer to run the UK economy: Ed Miliband as Prime Minister and Ed Balls as Chancellor of the Exchequer, or Jeremy Corbyn as Prime Minister and John McDonnell as Chancellor of the
Exchequer?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Cameron and Osborne 497 511 50% 96% 12% 57% 46% 14% 39% 51% 57% 42% 57% 46% 58% 29% 45% 54%
Corbyn and McDonnell 222 247 22% 1% 51% 21% 13% 11% 27% 20% 20% 26% 17% 31% 15% 22% 23% 21%
Don’t know 282 243 28% 3% 38% 22% 41% 75% 34% 29% 23% 31% 26% 23% 27% 49% 32% 25%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Cameron and Osborne 497 511 50% 64% 72% 71% 23% 64% 55% 66% 61% 26% 29% 34% 26% 51% 42% 45%
Corbyn and McDonnell 222 247 22% 13% 23% 16% 9% 14% 16% 15% 19% 24% 29% 36% 32% 21% 32% 34%
Don’t know 282 243 28% 23% 5% 12% 68% 22% 29% 19% 20% 50% 42% 30% 42% 28% 26% 21%
Experian Mosaic
If you had to choose, who would you most prefer to run the UK economy: David Cameron as Prime Minister and George Osborne as Chancellor of the Exchequer, or Jeremy Corbyn as Prime Minister and John McDonell as
Chancellor of the Exchequer?
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you think a Conservative or Labour government would be better for household finances for you and your family?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Conservatives 389 378 39% 78% 6% 30% 32% 12% 34% 33% 48% 27% 45% 42% 50% 19% 37% 41%
Labour 360 386 36% 9% 81% 38% 23% 10% 36% 42% 29% 42% 32% 40% 37% 19% 37% 34%
Don't know 252 237 25% 13% 13% 32% 45% 78% 29% 25% 23% 31% 23% 18% 12% 61% 27% 24%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Conservatives 389 378 39% 57% 63% 46% 12% 52% 51% 45% 50% 18% 18% 18% 19% 34% 39% 41%
Labour 360 386 36% 33% 23% 18% 12% 28% 24% 39% 29% 42% 53% 64% 50% 34% 53% 50%
Don't know 252 237 25% 10% 14% 36% 76% 20% 25% 16% 21% 40% 29% 17% 31% 32% 8% 9%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you think a Conservative or Labour government would be better for the economy in your local area?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Conservatives 405 379 40% 83% 8% 27% 31% 12% 40% 35% 45% 29% 46% 46% 51% 15% 37% 43%
Labour 324 360 32% 6% 76% 30% 20% 10% 28% 39% 30% 41% 27% 35% 37% 19% 33% 32%
Don't know 272 262 27% 11% 16% 43% 49% 78% 32% 26% 24% 30% 27% 19% 12% 65% 30% 25%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Conservatives 405 379 40% 51% 63% 57% 13% 55% 35% 49% 51% 19% 19% 27% 23% 32% 41% 52%
Labour 324 360 32% 34% 28% 18% 9% 24% 30% 16% 23% 39% 53% 53% 47% 34% 47% 42%
Don't know 272 262 27% 15% 9% 25% 77% 20% 35% 35% 25% 42% 28% 21% 30% 34% 12% 5%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you think a Conservative or Labour government would be better for the country's economy?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Conservatives 504 497 50% 95% 16% 34% 44% 14% 50% 48% 52% 41% 55% 50% 65% 24% 48% 52%
Labour 238 257 24% 2% 61% 24% 12% 9% 19% 27% 24% 30% 20% 30% 22% 13% 24% 24%
Don't know 260 247 26% 3% 23% 42% 44% 77% 31% 25% 23% 30% 25% 20% 14% 62% 28% 24%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Conservatives 504 497 50% 74% 70% 68% 16% 63% 53% 51% 60% 29% 32% 43% 25% 39% 61% 56%
Labour 238 257 24% 19% 21% 14% 8% 23% 17% 10% 11% 33% 40% 35% 37% 31% 30% 37%
Don't know 260 247 26% 7% 8% 18% 76% 13% 29% 39% 29% 38% 28% 23% 38% 29% 9% 7%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you agree or disagree with the following statements: I would never vote for UKIP
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Agree 499 513 50% 41% 73% 72% 1% 88% 50% 53% 45% 41% 49% 47% 55% 78% 58% 41%
Disagree 352 351 35% 37% 16% 9% 96% 10% 36% 30% 39% 44% 34% 40% 19% 19% 28% 43%
Don't know 150 137 15% 22% 11% 19% 3% 1% 13% 16% 16% 15% 16% 13% 26% 3% 14% 16%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Agree 499 513 50% 80% 68% 46% 59% 59% 35% 46% 38% 61% 33% 49% 27% 47% 48% 55%
Disagree 352 351 35% 8% 20% 43% 36% 35% 44% 34% 47% 32% 49% 37% 51% 38% 31% 15%
Don't know 150 137 15% 13% 12% 11% 5% 6% 21% 20% 15% 7% 18% 15% 22% 14% 21% 30%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you agree or disagree with the following statements: I would never vote for the Liberal Democrats
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Agree 523 530 52% 56% 46% 1% 65% 93% 58% 45% 56% 52% 42% 57% 44% 81% 49% 56%
Disagree 264 266 26% 23% 29% 88% 11% 3% 23% 33% 22% 28% 32% 17% 37% 12% 28% 24%
Don't know 213 205 21% 21% 25% 11% 24% 4% 18% 22% 22% 19% 26% 27% 19% 8% 23% 20%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Agree 523 530 52% 22% 40% 49% 76% 61% 49% 39% 47% 63% 55% 36% 76% 63% 50% 61%
Disagree 264 266 26% 65% 37% 25% 13% 16% 21% 42% 21% 24% 27% 31% 8% 15% 33% 25%
Don't know 213 205 21% 13% 23% 26% 11% 22% 30% 19% 32% 13% 19% 32% 15% 22% 17% 15%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you agree or disagree with the following statements: I would never vote for Labour
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Agree 395 389 40% 61% 5% 23% 66% 87% 38% 33% 48% 35% 39% 41% 30% 62% 38% 43%
Disagree 467 457 47% 28% 82% 55% 21% 7% 52% 52% 36% 53% 43% 47% 57% 24% 49% 43%
Don't know 139 155 14% 11% 13% 22% 13% 6% 10% 15% 16% 12% 18% 12% 13% 14% 13% 15%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Agree 395 389 40% 18% 45% 61% 74% 61% 41% 33% 43% 44% 28% 16% 38% 40% 25% 17%
Disagree 467 457 47% 71% 52% 30% 14% 29% 38% 51% 38% 36% 57% 74% 47% 39% 61% 76%
Don't know 139 155 14% 12% 3% 8% 12% 11% 21% 16% 19% 20% 15% 10% 16% 21% 13% 7%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Do you agree or disagree with the following statements: I would never vote for the Conservatives
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Agree 420 416 42% 2% 77% 40% 54% 87% 44% 44% 39% 49% 39% 40% 27% 70% 44% 40%
Disagree 490 483 49% 95% 16% 35% 32% 12% 46% 48% 51% 43% 50% 52% 64% 23% 47% 50%
Don't know 90 102 9% 3% 6% 26% 14% 1% 10% 8% 10% 8% 10% 8% 10% 7% 9% 10%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Agree 420 416 42% 27% 30% 30% 76% 33% 40% 25% 34% 60% 57% 53% 63% 46% 25% 41%
Disagree 490 483 49% 68% 64% 65% 19% 63% 50% 58% 56% 32% 29% 35% 26% 38% 66% 52%
Don't know 90 102 9% 4% 6% 5% 5% 4% 10% 17% 10% 8% 15% 12% 11% 16% 9% 7%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
If there were a General Election tomorrow, how likely do you think you would be to vote?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweight
ed1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Immigrati
on312 315 31% 37% 19% 18% 64% 6% 23% 35% 35% 38% 28% 40% 23% 8% 29% 34%
Economy 151 166 15% 24% 9% 31% 4% 5% 9% 19% 17% 18% 16% 10% 19% 13% 12% 18%
Health 135 141 13% 14% 16% 21% 9% 4% 10% 13% 15% 12% 17% 15% 11% 8% 13% 13%
Poverty
and
inequality
112 130 11% 2% 25% 9% 3% 7% 16% 11% 8% 10% 13% 10% 11% 13% 14% 8%
Welfare
and
benefits
101 72 10% 8% 14% 3% 3% 66% 14% 11% 7% 8% 7% 10% 8% 34% 14% 6%
European
Union
members
hip
56 58 6% 6% 2% 6% 10% 7% 5% 4% 9% 4% 10% 5% 2% 4% 3% 9%
Housing 54 40 5% 4% 4% 4% 5% 1% 10% 3% 3% 5% 3% 5% 16% 1% 7% 3%
Employme
nt/unempl
oyment
40 45 4% 2% 5% 8% 0% 1% 5% 3% 3% 4% 3% 3% 5% 1% 4% 4%
Education 31 27 3% 2% 3% 0% 0% 1% 5% 2% 3% 2% 3% 1% 5% 11% 3% 3%
None of
these8 3 1% 0% 2% 0% 0% 0% 3% 0% 0% 0% 1% 0% 0% 5% 1% 1%
Devolutio
n1 4 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 2% 0% 0%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweight
ed1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Immigrati
on312 315 31% 39% 18% 43% 29% 28% 45% 28% 31% 23% 31% 42% 51% 34% 21% 22%
Economy 151 166 15% 31% 32% 18% 10% 27% 17% 29% 11% 6% 7% 3% 4% 11% 4% 14%
Health 135 141 13% 3% 26% 13% 8% 21% 11% 7% 7% 23% 27% 3% 13% 15% 10% 6%
Poverty
and
inequality
112 130 11% 9% 2% 13% 3% 10% 8% 20% 17% 8% 22% 2% 2% 8% 24% 10%
Welfare
and
benefits
101 72 10% 5% 5% 5% 45% 6% 4% 4% 2% 25% 3% 25% 8% 6% 12% 4%
European
Union
members
hip
56 58 6% 2% 14% 3% 0% 5% 6% 4% 14% 1% 3% 0% 9% 7% 4% 4%
Housing 54 40 5% 2% 0% 1% 5% 1% 2% 0% 4% 7% 1% 9% 4% 3% 18% 26%
Employme
nt/unempl
oyment
40 45 4% 1% 1% 2% 0% 3% 2% 5% 4% 7% 3% 11% 2% 8% 2% 8%
Education 31 27 3% 0% 2% 1% 0% 0% 4% 4% 10% 0% 3% 5% 5% 0% 3% 6%
None of
these8 3 1% 8% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 7% 0% 0%
Devolutio
n1 4 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Nigel Farage as leader of UKIP?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Very satisfied 179 170 18% 13% 5% 8% 59% 7% 20% 13% 22% 21% 18% 17% 8% 15% 11% 26%
Somewhat satisfied 192 206 19% 33% 11% 14% 29% 4% 18% 20% 20% 18% 17% 23% 26% 10% 20% 19%
Somewhat dissatisfied 147 159 15% 19% 18% 14% 8% 4% 7% 15% 19% 15% 15% 18% 13% 5% 13% 15%
Very dissatisfied 283 317 28% 17% 52% 43% 2% 14% 29% 30% 26% 29% 32% 29% 17% 32% 32% 24%
Don’t know 199 149 20% 18% 15% 20% 1% 70% 27% 22% 13% 17% 17% 14% 36% 37% 24% 16%
Satisfied (combined) 371 376 37% 46% 16% 22% 88% 12% 37% 34% 42% 39% 36% 40% 34% 25% 31% 44%
Dissatisfied (combined) 339 365 43% 36% 69% 58% 10% 18% 36% 45% 45% 44% 47% 47% 30% 37% 45% 39%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Very satisfied 179 170 18% 4% 12% 10% 32% 17% 22% 20% 31% 10% 7% 23% 32% 25% 15% 7%
Somewhat satisfied 192 206 19% 10% 22% 36% 8% 18% 23% 22% 13% 18% 33% 13% 8% 22% 7% 27%
Somewhat dissatisfied 147 159 15% 15% 18% 18% 4% 27% 14% 7% 11% 12% 21% 13% 24% 14% 17% 13%
Very dissatisfied 283 317 28% 26% 33% 22% 8% 24% 24% 38% 25% 36% 24% 34% 17% 28% 44% 26%
Don’t know 199 149 20% 44% 15% 14% 48% 14% 16% 13% 20% 24% 15% 17% 19% 11% 16% 27%
Satisfied (combined) 371 376 37% 14% 34% 46% 40% 35% 45% 42% 43% 28% 40% 36% 40% 47% 22% 34%
Dissatisfied (combined) 339 365 43% 42% 51% 40% 12% 52% 38% 45% 37% 48% 45% 47% 41% 42% 61% 38%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Nicola Sturgeon as First Minister of Scotland?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Very satisfied 108 131 11% 3% 14% 13% 6% 90% 15% 8% 11% 13% 6% 3% 6% 48% 14% 8%
Somewhat satisfied 178 196 18% 11% 27% 18% 19% 8% 12% 23% 16% 15% 20% 19% 14% 20% 17% 18%
Somewhat dissatisfied 156 129 16% 24% 9% 16% 13% 1% 16% 16% 14% 13% 14% 20% 22% 5% 16% 14%
Very dissatisfied 273 308 27% 32% 18% 31% 45% 0% 23% 21% 38% 29% 28% 29% 18% 21% 26% 30%
Don’t know 285 237 28% 30% 32% 23% 17% 1% 34% 32% 21% 31% 31% 29% 40% 7% 27% 30%
Satisfied (combined) 286 327 29% 14% 41% 31% 25% 98% 27% 30% 27% 28% 27% 22% 20% 68% 30% 26%
Dissatisfied (combined) 334 325 43% 56% 27% 46% 58% 1% 39% 37% 52% 42% 42% 49% 40% 25% 42% 44%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Very satisfied 108 131 11% 13% 10% 2% 47% 3% 10% 7% 4% 6% 13% 20% 9% 11% 6% 10%
Somewhat satisfied 178 196 18% 14% 25% 22% 11% 7% 11% 16% 24% 25% 15% 12% 24% 13% 24% 13%
Somewhat dissatisfied 156 129 16% 16% 9% 31% 6% 37% 12% 24% 11% 11% 5% 15% 4% 18% 19% 23%
Very dissatisfied 273 308 27% 10% 40% 26% 26% 21% 42% 28% 15% 21% 18% 19% 37% 39% 37% 24%
Don’t know 285 237 28% 47% 17% 18% 10% 33% 25% 25% 46% 38% 49% 33% 26% 19% 14% 30%
Satisfied (combined) 286 327 29% 27% 35% 24% 58% 10% 21% 23% 28% 31% 28% 32% 33% 24% 30% 22%
Dissatisfied (combined) 334 325 43% 25% 49% 57% 32% 58% 54% 52% 26% 31% 23% 34% 40% 58% 56% 47%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Tim Farron as leader of the Liberal Democrats?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Very satisfied 12 17 1% 2% 0% 8% 0% 0% 0% 1% 2% 2% 1% 1% 1% 0% 1% 1%
Somewhat satisfied 141 128 14% 10% 19% 46% 6% 1% 8% 17% 16% 16% 17% 10% 6% 18% 13% 16%
Somewhat dissatisfied 158 168 16% 23% 11% 9% 19% 5% 17% 10% 19% 7% 18% 19% 26% 11% 18% 13%
Very dissatisfied 239 259 24% 22% 24% 3% 47% 17% 24% 23% 25% 31% 15% 31% 12% 25% 23% 26%
Don’t know 451 429 45% 43% 45% 33% 29% 76% 50% 48% 38% 43% 49% 38% 55% 46% 45% 45%
Satisfied (combined) 153 145 15% 12% 20% 54% 6% 1% 9% 18% 18% 18% 18% 11% 7% 18% 14% 17%
Dissatisfied (combined) 299 296 40% 45% 36% 13% 65% 22% 41% 33% 44% 38% 33% 50% 37% 36% 41% 38%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Very satisfied 12 17 1% 3% 1% 0% 0% 3% 1% 2% 1% 0% 1% 1% 0% 4% 0% 0%
Somewhat satisfied 141 128 14% 6% 17% 15% 9% 22% 8% 20% 19% 22% 10% 29% 8% 9% 6% 4%
Somewhat dissatisfied 158 168 16% 21% 25% 20% 11% 24% 12% 12% 11% 14% 14% 9% 11% 8% 20% 25%
Very dissatisfied 239 259 24% 10% 22% 28% 20% 18% 29% 19% 9% 24% 29% 12% 38% 48% 28% 23%
Don’t know 451 429 45% 60% 35% 36% 60% 34% 50% 47% 59% 41% 45% 49% 44% 31% 46% 47%
Satisfied (combined) 153 145 15% 9% 19% 15% 9% 25% 8% 22% 20% 22% 12% 30% 8% 13% 6% 4%
Dissatisfied (combined) 299 296 40% 31% 47% 48% 30% 42% 41% 31% 20% 38% 43% 21% 49% 55% 48% 48%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of Jeremy Corbyn as leader of the Labour Party?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Very satisfied 107 123 11% 2% 26% 15% 3% 1% 13% 13% 7% 15% 10% 14% 10% 1% 12% 9%
Somewhat satisfied 154 155 15% 8% 25% 16% 8% 11% 18% 13% 16% 9% 16% 21% 14% 19% 16% 14%
Somewhat dissatisfied 135 136 13% 14% 16% 20% 8% 4% 10% 13% 16% 11% 15% 12% 20% 11% 16% 10%
Very dissatisfied 391 419 39% 53% 19% 34% 69% 15% 24% 41% 49% 49% 38% 38% 24% 29% 30% 48%
Don’t know 215 168 21% 22% 14% 15% 12% 68% 34% 21% 13% 17% 22% 15% 32% 41% 24% 19%
Satisfied (combined) 261 278 26% 11% 51% 31% 12% 12% 31% 26% 22% 24% 25% 35% 24% 20% 29% 23%
Dissatisfied (combined) 288 291 52% 67% 35% 54% 76% 20% 35% 54% 65% 59% 53% 50% 44% 40% 47% 58%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Very satisfied 107 123 11% 13% 8% 7% 6% 1% 6% 12% 6% 14% 19% 29% 4% 9% 14% 13%
Somewhat satisfied 154 155 15% 11% 12% 7% 5% 21% 11% 18% 19% 9% 14% 16% 31% 11% 15% 36%
Somewhat dissatisfied 135 136 13% 6% 23% 10% 3% 25% 13% 15% 11% 21% 3% 4% 13% 13% 28% 5%
Very dissatisfied 391 419 39% 23% 44% 62% 33% 45% 55% 38% 24% 37% 32% 39% 32% 55% 35% 20%
Don’t know 215 168 21% 48% 13% 14% 53% 9% 14% 17% 40% 19% 32% 12% 20% 13% 9% 25%
Satisfied (combined) 261 278 26% 23% 20% 14% 11% 21% 17% 30% 25% 23% 33% 45% 35% 19% 28% 49%
Dissatisfied (combined) 288 291 52% 29% 67% 71% 36% 70% 68% 53% 35% 58% 35% 43% 44% 67% 62% 26%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender
Are you satisfied or dissatisfied with the performance of David Cameron as Prime Minister?
Weighted
Unweighte
d
Total % Con Lab Lib Dem UKIP SNP 18-34 35-54 55+ North SouthMidlands/
WalesLondon Scotland Female Male
Weighted 1001 100% 311 256 67 106 40 283 340 352 231 310 205 128 83 495 478
Unweighted 1001 311 248 49 137 57 183 326 466 248 271 221 96 124 540 433
Very satisfied 177 160 18% 41% 3% 2% 7% 7% 18% 17% 18% 12% 17% 22% 29% 11% 16% 19%
Somewhat satisfied 234 274 23% 36% 10% 33% 23% 3% 19% 25% 24% 19% 29% 21% 25% 8% 21% 25%
Somewhat dissatisfied 169 154 17% 12% 20% 37% 17% 4% 14% 18% 18% 21% 17% 12% 14% 14% 17% 17%
Very dissatisfied 363 372 36% 6% 65% 23% 52% 83% 39% 36% 35% 44% 30% 40% 20% 64% 39% 34%
Don’t know 58 41 6% 5% 1% 5% 0% 3% 10% 4% 4% 4% 7% 5% 12% 3% 6% 6%
Satisfied (combined) 411 434 41% 77% 14% 35% 30% 10% 36% 42% 42% 31% 46% 43% 54% 19% 37% 44%
Dissatisfied (combined) 403 428 53% 19% 85% 60% 69% 87% 53% 54% 53% 66% 47% 52% 35% 78% 57% 50%
WeightedUnweighte
dTotal % A B C D E F G H I J K L M N O
Weighted 1001 100% 40 86 63 57 62 96 73 84 82 58 56 43 59 57 65
Unweighted 1001 28 63 53 50 66 108 52 83 70 72 81 57 90 48 60
Very satisfied 177 160 18% 35% 32% 20% 4% 25% 14% 18% 24% 6% 3% 18% 9% 18% 16% 23%
Somewhat satisfied 234 274 23% 26% 28% 19% 10% 21% 36% 32% 20% 22% 24% 22% 15% 13% 25% 25%
Somewhat dissatisfied 169 154 17% 16% 15% 29% 9% 23% 14% 29% 18% 8% 7% 18% 13% 29% 19% 7%
Very dissatisfied 363 372 36% 16% 24% 27% 76% 31% 31% 15% 24% 58% 56% 40% 51% 38% 36% 35%
Don’t know 58 41 6% 7% 1% 6% 0% 1% 6% 6% 14% 6% 11% 2% 12% 2% 3% 10%
Satisfied (combined) 411 434 41% 61% 60% 39% 15% 46% 49% 50% 44% 28% 27% 40% 24% 31% 41% 49%
Dissatisfied (combined) 403 428 53% 32% 39% 56% 85% 53% 45% 44% 42% 66% 63% 58% 64% 67% 56% 42%
Experian Mosaic
Base: Nationally representative sample of 1,001 Sky Customers, weighted to match the profile of the population. Respondents interviewed online 16-19 October 2015.
Vote in 2015 Age Region Gender