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All Ecommerce Tools You Need For Your eBusiness

Running A Successful Ecommerce Business In 2020 - Must Knows


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It’s easy to make the argument that now is one of the best times to have an ecommerce business.

Global ecommerce sales are expected to top $4 trillion in 2020, and it’s not just the mega-companies getting all this business, either.

With the many issues conventional retail is having, there is a greater and greater opening for ecommerce businesses to get a foothold. As a successful ecommerce owner or manager you already have a good grasp of the ecommerce basics. We won’t bore you with explaining website management platforms or setting up email notifications.

We do want to give you an insight into additional ecommerce tools that will get your business efficiency to the next level, as you continue to scale.


Importance Of The Right Tools

With a wealth of new ways to reach customers, niche businesses are finding unique opportunities to grow their audience and mass-market focused businesses are able to send their own messaging to numbers like never before.

These digital marketing options have enabled the rapid growth of ecommerce stores in particular, but this is a double-edged sword. Brand presence has never been more important than in this digital age and a strong one can help dominate the market, but a mistake can have devastating consequences.

At the same time, the list of necessary tasks to manage a brand such as content marketing, paid media and other tactics, quickly grows. That’s where tools come in.

These can help streamline processes that you currently have across a variety of functions. This leaves you with more time to focus on the big picture of your business and the strategies needed to continue your success.


You have built your ecommerce business. There are countless platforms

to enhance your existing website. Here’s a closer look at some.

Whether you’re on Shopify or Squarespace, having a strong landing page is essential.

This is where your customers are going to be

led after clicking a link you leave in:

As the bridge between your marketing and your conversions,a bad landing page can sink your business.

Purpose:

Quality Ecommerce Tools To Enhance Your Website

Email marketing

Ecommerce blogs

Social media posts

Any other marketing you can think of

Instapage is designed to help you build customized landing pages without a

developer that will help get you more conversions from your advertising.

Pricing:Instapage core package is $68 a month, but will need to go up to $119

a month to get the heatmaps and A/B testing.

Features:There are over 90 different post-click templates you can take advantage of.

The combination of heatmaps and A/B testing is the most unique feature.

You can use heatmaps to actually see the number of scrolls and clicks

that given parts of your landing page are getting from customers.

Combine this with A/B testing, and you have a complete understanding

of how your landing page changes are being received by your customers.

You can also integrate features like digital asset delivery for more lead generation.

Instapage


You have a successful ecommerce website. Perhaps a new revenue channel can come from expanding your business on Amazon. This is a viable option, but you need information about your niche on the platform to deal with the heavy competition. JungleScout is designed to help here.

JungleScout

JungleScout is a suite of tools designed specifically to support ecommerce sellers on Amazon.

Purpose:

Pricing:

Implement product research to figure out what products are in highest demand.

Optimize your listings with keyword research.

Track sales, revenue, and other metrics with an analytics tool.

Put together targeted email campaigns.

Features:

Jungle Scout costs $49 a month as a baseline, but will cost you $69 a month

if you bundle it with the accompanying Google Chrome extension.


Having exceptional customer

experience is crucial for the

sustainability of your ecommerce

business. A CRM (customer

relationship management) system is

key here, and Hubspot CRM is one of

the most popular and comprehensive.

Hubspot CRM

Purpose:

Pricing:

By pairing the CRM with your email provider (Gmail or Outlook), you can get rid of the

need for large spreadsheets for your sales team and start lead generation faster.

The automated logging feature for all customer interactions makes sure those

emails/chat logs don’t get lost.

The CRM also logs all your leads in a single location, keeping you from needing to sift through old email chains for contact info or to figure out where a conversation left off.

Features:

To help manage and chart your interactions

with customers, leads, and prospects.

You can get started for free, with both the marketing hub and sales hub having free options.

Hubspot is going to upsell you often, and depending on the size and scale of your business, you may need to upgrade to take full advantage of what the platform has to offer.

For more insights, integration, or higher contact storage, expect to start paying more.


LiveChat

One of the major areas where brick-and-mortar still has a bit of a leg up

on ecommerce is customer-to-staff interaction. It’s hard to comple tely mimic the feeling that a customer gets when they have one-on-one time

with an experienced member of your staff. One way to get around this is by using chat platforms, and Livechat is among the best.

Purpose:

Pricing:

This application allows you to provide real-time support for customer questions,as well as custom greetings.

In addition, the platform comes with insights to make sure your team is respondingto customer questions in a timely fashion.

Features:

A chat platform allowing interaction between agents and customers

through your ecommerce website.

LiveChat’s most basic starter package is $16 a month, which gives you access to one agent, a ticketing system, and data security.

More features/agents come with more expensive packages.


Tagalys

For many customers, if they don’t find a product they like on a given listing page in 25 seconds, they are going to look elsewhere. Tagalys

works to organize your store to make sure that this doesn’t happen.

Purpose:

Pricing:

The site search feature lets you sort your search results for products on your site based with what will sell.

Use the visual curation tool to organize your pages based on business needs

Conversion analytics will show what your visitors look for and purchase, but also what they look for and can’t find.

Data APIs can connect with visitors who have searched, but haven’t purchased yet.

Features:

Tagalys is a sorting merchandising engine that analyzes existing visitor

action on products to determine what will sell.

Starter pricing band is at $129 per month.

Custom pricing is also available if you want a specific feature suite.


Ecommerce marketing is every bit as important as it is for other forms of business. In fact, with the many different sellers out there, you could make the case that it’s even more important. Ecommerce marketing takes a variety of different forms, and here are some of the tools that will help you find success.

The Top Marketing Ecommerce Tools

Every ecommerce website needs to be optimized for search engines. You can have dozens,

hundreds, or even thousands of product listings competing for consumer attention, and

mastering your ecommerce SEO is the best way to manage this. Understanding keywords can

improve how content is added to a product page to improve it's ranking.

SEMRush

An all-purpose SEO platform to analyze both your site’s performance and the

sites of your competitors.

Purpose:

SEMRush lets you get fully detailed reports on your competitors’ search engine

optimization (SEO) profiles.

Simply enter their web address, and see what traffic they are getting, what keywords they are optimized for, and what their backlink profile looks like.

SEMRush also comes with analyztics tools for advertising and landing pages, helping you

improve your market and work around what your competitors are doing.

Features:


Premium plans for SEMRush start at $69.95 a month.

Considering the huge role SEO plays in ecommerce marketing success, it’s well

worth the money for many companies.

Pricing:

Ahrefs

We asked some experts for their advice!

For several of our companies, we started implementing long-tail keywords as the basis for our

content efforts. For example “best time to visit scotland” which is a keyword that doesn’t get many monthly searches, but those people that search for it have a really high chance of booking a hotel

room. On the other hand “things to do in Scotland” has 3x the search volume but it’s also three times more difficult to rank for. So the recipe is, low search volume, high intent, low difficulty.

The best way to ensure your business is competitive is to understand the SEO marketing strategy of

your competitors. Ahrefs is designed to make this possible by looking at the backlink profiles of other websites. This platform can be used to support your ecommerce content marketing strategy

through blog posts, email marketing and other content marketing areas.

Adam Hempenstall CEO and Founder Better Proposals

https://docs.google.com/document/d/1f_s68i0pimlxse95rhedslyu1w9wusmvryz7puad7yi/edit?usp=sharing

https://betterproposals.io/


An SEO research tool that allows you to analyze your own site as well as your competitors.

Purpose:

Keyword research lets you figure out easy options that your site can rank for quickly, as well as their search volume. This can help you create quality content that will get the organic traffic you are looking for.

Use competitor analysis to see the backlink profiles of other sites in your niche.

Web monitoring will alert you when your site and products are mentioned.

Features:

The lowest price tier is $99 a month.

More expensive tiers allow for larger-scale results and more users.

Pricing:

A one-stop-shop for email marketing, with both design and analytics elements.

Purpose:

Mailchimp has a useful, but accessible, template editor to help put together your email

copy and visuals.

Email Marketing Automation is available for mass emails among all your segments.

Mailchimp has amazing email marketing analytics built into the platform. You can also use

geotracking and integration with social media and Google Analytics to see how your

marketing emails perform.

Features:

Mailchimp has a robust free plan, which allows for 10,000 emails to 2,000 of

your subscribers.

This can cover what many startups or niche stores need, but you may want to

upgrade later.

Pricing:

MailchimpWhen it comes to your ecommerce email marketing ROI, email marketing is one of the strongest

options. However, you want to make sure you have a smart email marketing strategy and effective email copy to keep your materials out of the Trash Bin. Mailchimp helps in both areas.


An email marketing automation platform.

Purpose:

Has incredible UX with the drag-and-drop editors, making it easy to create quality-grade email marketing campaigns.

Importing data from other platforms is incredibly easy.

The bonus landing page creator lets you integrate the next step of your sales funnel after

the emails.

Personalization lets you add a more customized touch to your email campaigns.

Features:

Offering seven levels of pricing ranging from $9/month-$899/month, Campaign Monitor offers a lot of price points for customers, but no free plan. The cheapest price band is $9a month, giving you access to core email marketing automation and analytics tools.

More expensive price tiers unlock functionality like timezone testing

and advanced link tracking.

Pricing:

Campaign MonitorThink of Campaign Monitor as the premium option

compared to the baseline Mailchimp for email

marketing services. It is more expensive, but gives you

some additional features to work with. The ouch point?

This email campaign automation SaaS is MUCH pricier

than competitors like MailChimp. There are fewer

templates to use than most competitors, too, but the

email design quality is higher. Sticking with the theme of great design, the UX is amazing, and the drag-and-drop

editor is beautifully simple.

Importing data is a snap, and you can target and segment your list in beautifully complex ways. The

email marketing tools include a landing page creator, but it can be clunky to use. Support options

are also limited. If you’ve got the cash and list size to opt for the unlimited plan, it might be worth

your while. Otherwise, there are better tools available for less.


Help better engage and support your existing customers to guide them to conversion,

while also forwarding your lead generation efforts.

Purpose:

Install popups for when your customers leave your site to remind them that they still have

items in their cart.

Time messages to appear after a certain amount of time that a customer browses a page.

Trigger messaging after inactivity, scrolling or on certain clicks.

These features can apply to mobile platforms as well.

Features:

One of the major trends that are impacting how we move forward with ecommerce content

marketing is personalization. Personalization leads to engagement and customer loyalty. There is too

much information out there so in order to differentiate ourselves from the rest, we base our content based on various factors such as demographics, geography, lifestyles, etc. We are also honing in on

search intent. With voice search and the customer buying journey becoming a very important part of

eCommerce, it is vital to adhere to your audience by showing them you are a trustworthy brand

through your content.

We have been acting on these trends and continue to adapt to the changing nature of content

marketing. In regards to personalization, we are watching out for the latest trends in beard grooming

using various tools such as Google Trends and search intent using Google Search Console. We are

able to see what our target audience and potential customer is looking for and provide content

based on their needs.

Raphael Munir CMO GroomingHut

Nothing hurts an ecommerce business more than a cart abandonment. OptiMonk offers a series of tools to cut down on this and support your store.

OptiMonk

http://groominghut.com/


Pricing:

Free option covers 3,000 page views for one domain

Lowest paid tier is $29 per month.

Higher paid tiers include features like A/B testing, cart rules, and linkingOptiMonk campaigns.

Ecommerce sites rely heavily on paid digital advertising which is spread among multiple

channels, ads and ad groups. Properly managing your paid ads is key for long-term success.

AdEspresso

To provide management on ad

campaigns across multiple channels

on a single dashboard.

Purpose:

The user-friendly creation process also makes it easy to create dynamic ads to reach the

potential customers you want.

You can use the asset manager that allows you to store all assets in one place, then

distribute them by customer segment, saving money on creative.

After a campaign ends, print a free PDF report to show your team how it performed.

Features:

AdEspresso has a free 14-day trial, and then you have the option to upgrade

to the Basic tier at $58 a month.

This allows you to manage a maximum of $3000 of monthly ad spend.

Pricing:


A personal touch matters a lot when it comes to ecommerce, and Buzzstream helps to maintain

the personal relationships that can help power your business.

BuzzStream

Creates a centralized database for your team to build up their marketing efforts from, with an emphasis on personal relationships and customer engagement.

Purpose:

Targeting influencers directly helps you partner with people who can help grow the audience of your business.

Promote your store’s existing blog content for more engagement and traffic.Track conversations regarding sales and conversions to help manage possible clients.

Features:

Free trials for some parts of the Buzzstream suite are available.

Pricing ranges from $99 to $999 a month, with higher tiers unlocking greater

amounts of functionality.

Pricing:


Article-Writing.coAt the risk of a little self-promotion, mentioning ourselves here gives us

the chance to make a greater point about ecommerce marketing. Successful marketing strategies tend to use multiple channels to reach a

wider span of customers. You may be putting together social media content, ecommerce blogs, and video scripts all at once. This is a tall order, and it’s not going to be feasible to write these all the same way.

To have a properly integrated marketing plan without compromising on quality, an outside agency is your best option.

Purpose:

Pricing:

This application allows you to provide real-time support for customer questions,as well as custom greetings.

In addition, the platform comes with insights to make sure your team is respondingto customer questions in a timely fashion.

Features:

A full-purpose content marketing agency with skilled ecommerce writers

ready to enhance your marketing at all levels.

LiveChat’s most basic starter package is $16 a month, which gives you access to one agent, a ticketing system, and data security.

More features/agents come with more expensive packages.

https://docs.google.com/document/d/1i3o_b2zuumyszpcy1-r-d3_cziqtd0gjixy5ktja1-m/edit?usp=sharing


Trying to pin down specific trends in the ecommerce sector is a bit of a tall task, but what is very clear is that things are only going to get better. As conventional retail trends downward, there’s going to be more and more interest in ecommerce. This includes products, services, and experiences that many may not associate with buying online, for now.

Having the right ecommerce tools to simplify a lot of tasks and create a great customer experience, all on a low budget is going to be key for a strong business start. Be sure to check out all the different resources we’ve covered here to make sure that you are fully prepared for the challenges and demands of this exciting market.

We’ve covered how to more efficiently handle a wealth of functions in this ebook so now you have the time to take your business to the next level. Marketing is a key driver to success in ecommerce, where branding is a necessity.

Work with our team at Article-Writing Co. to further simplify your content marketing. Our professional copywriters will create quality & unique content for your business, when you need it, and handle all parts of the release.

We’ve worked with tons of business and taken care of their content marketing needs, paving the way for increased revenue.

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all ecommerce tools you need for your ebusiness...all ecommerce tools you need for your ebusiness...

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