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All content copyright © 5one All rights reserved. Confidential. Introduction 139,649 ClubCard shoppers targeted utilising 5one’s targeting tool Campaign period: 3 May – 4 June 2010 Both current and new shoppers targeted: 24,492 Current 115,157 New Reward level constructed tested: Get R15 off any Natrodale products of R75 or more Control group of look alike shoppers measured over the campaign period 3