all-american championship - gatorade

2012 Event SummaryApril 1, 2012

Lakefront ArenaNew Orleans, La.

Gatorade

AllAmericanChampionship.com

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Summary of Contents

SUMMARY OF SPONSORSHIP BENEFITS

- OUTLINE & DESCRIPTION OF SPONSOR BENEFITS ........................................................3

EVENT HISTORY

- ABOUT THE EVENT ...............................................................................................................5- TEAM ROSTERS ....................................................................................................................6- EVENT RESULTS ...................................................................................................................7

ADVERTISING & PROMOTION

- SAMPLES OF ADVERTISEMENTS AND MARKETING .........................................................9

MEDIA & ON-SITE EXPOSURE

- IN-GAME TELEVISION EXPOSURE ....................................................................................13- BILLBOARDS AND ENHANCEMENTS ................................................................................16- COMMERCIAL UNITS ..........................................................................................................17- OFFICIAL SOUVENIR PROGRAM .......................................................................................19

PRESS COVERAGE

- SUMMARY OF MEDIA COVERAGE ....................................................................................21


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Sponsorship Benefits

TELEVISION EXPOSURE

- Two (2) :30 commercial units in both the ESPNU and ESPN3 telecasts (8 total).- One (1) billboard on both the ESPNU and ESPN3 telecasts (4 total).- One (1) in-game enhancement on both the ESPNU and ESPN3 telecasts (4 total).- Logo exposure on the courtside banner that will be visible throughout both telecasts.

ON-SITE EXPOSURE AND PROMOTION

- The opportunity to give a presentation to all of the participating players and coaches about Gatorade and hydration.- Logo exposure on the courtside banners that will be visible in-arena.- One (1) full page advertisement in the game program.- One (1) public address announcement per game (2 total).


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About the Event

The All-American Championship takes place annually during the mens Division I collegiate basketball championship. Four teams representing each region of the country (North, South, East, and West) participate in a doubleheader format. Each of the four teams is coached by a head coach of a nationally-prominent high school program and assisted by a coach from the host city.

A panel of the foremost high school basketball experts in the nation comprise the All-American Championship selection committee.

National interest in high school basketball is at an all-time high, says Rick Giles, president of the Gazelle Group. The proliferation of television coverage, recruiting websites, and magazines have enabled fans to become more aware than ever of the premier high school players. With the nations focus on basketball during March and the first weekend of April, the All-American Championship provides these players with a showcase on the biggest stage in the country.

The 2012 All-American Championship was held in New Orleans, Louisiana. From the world-renowned French Quarter and Bourbon Street, to its many 19th century mansions, to its boutique stores and antique shops, to the best jazz in the world, New Orleans offers something for everyone. That is why New Orleans is ranked among the 10 most visited cities in the country. There is simply no other city like New Orleans. New Orleans tourist and convention industry is a $5.5 billion juggernaut. Roughly 350,000 people live in New Orleans and almost 500,000 people live in the metropolitan New Orleans area.

Jerami Grant, a Syracuse commit, signs autographs for fans at Bracket Town.

6AllAmericanChampionship.com

Team Rosters

The 2012 All-American Championship featured 32 seniors, each of whom was ranked among the Top 100 players in the country. Of the 8 juniors who participated, each was ranked among the Top 30 nationally.

EAST TEAM - Head Coach Craig Brownson; Assistant Coach: Chris Jennings Name Pos. Ht. Cl. Hometown/School College Nate Britt G 6-1 Jr. Upper Marlboro, Md./Gonzaga College H.S. North Carolina Omar Calhoun G 6-3 Sr. Brooklyn, N.Y./Christ the King H.S. Connecticut Dajuan Coleman C 6-10 Sr. Syracuse, N.Y./Jamesville-Dewitt H.S. Syracuse Jerami Grant F 6-7 Sr. Bowie, Md./DeMatha Catholic H.S. Syracuse Ricardo Ledo G 6-6 Sr. Providence, R.I./South Kent School Providence Mitch McGary F 6-10 Sr. Porter, Ind./Brewster Academy Michigan Nerlens Noel C 6-10 Sr. Everett, Mass./Tilton School Kentucky Christopher Obekpa C 6-8 Sr. Babylon, N.Y./Our Savior New American School Undeclared D'Vauntes Smith-Rivera G 6-3 Sr. Indianapolis, Ind./Oak Hill Academy Georgetown Kaleb Tarczewski C 7-0 Sr. Claremont, N.H./St. Mark's School Arizona WEST TEAM - Head Coach Bob Cimmino; Assistant Coach: Bill Gallagher Name Pos. Ht. Cl. Hometown/School College Dominic Artis G 6-1 Sr. Richmond, Calif./Findlay College Prep (Nev.) Oregon Willie Cauley C 6-11 Sr. Spearville, Kan./Olathe Northwest H.S. Kentucky Shaquille Cleare C 6-9 Sr. Houston, Texas/The Village School Maryland Keith Frazier G 6-5 Jr. Dallas, Texas/Kimball H.S. Undeclared Aaron Harrison G 6-5 Jr. Richmond, Texas/Travis H.S. Undeclared Andrew Harrison G 6-5 Jr. Richmond, Texas/Travis H.S. Undeclared Matt Jones G 6-4 Jr. DeSoto, Texas/DeSoto H.S. Duke Cameron Ridley C 6-10 Sr. Richmond, Texas/Bush H.S. Texas L.J. Rose G 6-3 Sr. Houston, Texas/Westbury Christian H.S. Baylor Gabe York G 6-2 Sr. Santa Ana, Calif./Orange Lutheran H.S. Arizona

NORTH TEAM - Head Coach Robert Smith; Assistant Coaches: Mike Krajcer, Gary DeCesare Name Pos. Ht. Cl. Hometown/School College Cameron Biedscheid F 6-7 Sr. St. Louis, Mo./Cardinal Ritter College Prep Notre Dame Sam Dekker F 6-8 Sr. Sheboygan, Wis./Sheboygan Lutheran H.S. Wisconsin Mike Gesell G 6-1 Sr. South Sioux City, Neb./South Sioux City H.S. Iowa Jeremy Hollowell F 6-7 Sr. Indianapolis, Ind./Lawrence Central H.S. Indiana Ronnie Johnson G 5-11 Sr. Indianapolis, Ind./North Central H.S. Purdue Kenny Kaminski F 6-7 Sr. Medina, Ohio/Medina Senior H.S. Michigan State Marc Loving F 6-8 Jr. Toledo, Ohio/St. John's H.S. Ohio State Hanner Mosquera-Perea F 6-8 Sr. LaPorte, Ind./La Lumiere School Indiana Glenn Robinson F 6-6 Sr. Schererville, Ind./Lake Central H.S. Michigan Adam Woodbury C 7-1 Sr. Sioux City, Iowa/East H.S. Iowa SOUTH TEAM - Head Coach David Boyd; Assistant Coaches: Errol Gauff, Kevin Dankosky Name Pos. Ht. Cl. Hometown/School College Robert Carter F 6-8 Sr. Snellville, Ga./Shiloh H.S. Georgia Tech Javan Felix G 5-11 Sr. New Orleans, La./St. Augustine H.S. Texas Ricardo Gathers F 6-7 Sr. Laplace, La./Riverside Academy Baylor William "Shaq" Goodwin F 6-8 Sr. Decatur, Ga./Southwest DeKalb H.S. Memphis Brannen Greene G 6-6 Jr. Forsyth, Ga./Mary Persons H.S. Kansas Joel James C 6-10 Sr. West Palm Beach, Fla./Dwyer H.S. North Carolina Shaquille Johnson F 6-5 Sr. Alpharetta, Ga./Milton H.S. Auburn Evan Nolte F 6-8 Sr. Milton, Ga./Milton H.S. Virginia Braxton Ogbueze G 6-1 Sr. Charlotte, N.C./United Faith Christian Academy Florida Derek Willis F 6-9 Jr. Mount Washington, Ky./Bullitt East H.S. Kentucky


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Event Results

2012 ALL-AMERICAN CHAMPIONSHIP

April 1 - Doubleheader

East 84, West 72South 86, North 85

Most Outstanding Players:

Omar Calboun - Sr. - Christ the King - UConn (East)Cameron Ridley - Sr. - Bush - Texas (West)

Joel James - Sr. - Dwyer - UNC (South)Glenn Robinson - Sr. - Lake Cental - Michigan (North)

Glenn Robinson, Most Outstanding Player from the North, goes up for

the dunk on a breakaway against the South.

8AllAmericanChampionship.com

2011 ALL-AMERICAN CHAMPIONSHIP

April 3 - Doubleheader

South 93, North 91 (OT)West 107, East 104

Most Outstanding Players:

Tony Parker - Jr. - Miller Grove - Uncommitted (South)B.J. Young - Sr. - McCluer North - Arkansas (North)

Perry Ellis - Jr. - Wichita Heights - Uncommitted (West)Mo Harkless - Sr. - South Kent School - St. Johns (East)

B.J. Young accepts the Most Outstanding Player Award for the North Team from Gazelle Group

President, Rick Giles.

Event Results


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Advertisements


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Social Media

The official All-American Championship Twitter page.

The official All-American Championship Facebook page.


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Television Exposure

Game Network Game Time (EST) Gatorade

East vs. West ESPN3 3:00pm 13:49

North vs. South ESPN3 4:30pm 10:55

East vs. West ESPNU 9:00pm 13:49

North vs. South ESPNU 10:30pm 10:55

Total: 48:28

Minutes of television exposure on the courtside banner

Courtside banner and court decal were shown in-arena, on ESPNU and ESPN3.

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Television Exposure

vs. NORTH

SOUTH

Joel James, a 2012 UNC commit and event MOP,

dunks over defender.

Glenn Robinson III, son of Purdue standout Glenn Big Dog Robinson, is a 2012 Michigan commit.

Ronnie Johnson, a 2012 Purdue commit, drives to the basket (above).

Javan Felix of New Orleans signed to play with Texas in 2012.

Simeon Head Coach Rob Smith, coached the

North Team.


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Television Exposure

EAST vs. WEST

Omar Calhoun, a 2012 UConn commit, and MOP of the All-American Championship

drives to the basket.

East vs. West game action.

Jerami Grant, a 2012 Syracuse commit, dunks

on a breakaway.

Nerlens Noel, the #1 recruit in the country, signed with Kentucky only weeks after being

surrounded by Kentucky fans in New Orleans.

Gatorade set-up on each team bench.

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BILLBOARDS &

ENHANCEMENTS

Television Exposure


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Commercial Units

Airtime (EST)Game 1: East vs. West

Time: 9:00 pm9:09 pm9:53 pm

Game 2: North vs. SouthTime: 10:30 pm

10:38 pm11:32 pm

All-American Championship on ESPNU (ISCI Code: PEBG0688H)

Commercial Spots: 4

Airtime (EST)Game 1: East vs. West

Time: 3:00 pm3:09 pm3:53 pm

Game 2: North vs. SouthTime: 4:30 pm

4:38 pm5:32 pm

Commercial Spots: 4

All-American Championship on ESPN3 (ISCI Code: PEBG0688H)


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On-Site Exposure

All-American ChampionshipApril 1, 2012

Lakefront ArenaNew Orleans, La.

OFFICIAL SOUVENIR PROGRAMGatorades logo appeared inside the

front cover (left, above) and full page ad was displayed on the back cover (left, below). The programs were

distributed free to players, coaches, families, and fans on-site.

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On-Site Exposure

Gatorade set-up on team benches during each game.

Gatorade banners hung in Videogame Lounge and product was displayed and distributed in the hospitality area on the hotel.

Scottie Patton, Head Athletic Trainer of the New Orleans Saints, gave a presentation to the players on nutrition and use of the G-Series.


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Press Coverage

The All-American Championship has quickly become one the most recognizable high school showcase events in the country. Because of that, it receives extensive coverage in the mainstream media, as well as the media dedicated to high school sports. Among the outlets that chronicled the All-American Championship are:

- ESPN.com- ESPNHS.com- CBSSports.com- Rivals.com- Scout.com- Slam.com- SNY.tv- New York Times- Boston Herald- Cleveland Plain-Dealer- Connecticut News

- Detroit Free Press- Ft. Lauderdale Sun-Sentinel- Lower Hudson Journal (N.Y.)- New Orleans Times-Picayune- New York Post- Philadelphia Inquirer- Providence Journal- Sheboyan (Wis.) Press- Syracuse Post-Standard- AnnArbor.com- BallinIsAHabit.net

- BurlisonOnBasketball.com- HoopNks.com- Hoops4Life.com- HoopScoop.com- InsideTheHall.com- SBNation.com- SportsNOLA.com- StarNewsOnline.com- TarHeelTimes.com- UMHoops.com

Arizona bound Gabe York talks with ESPNs Paul Biancardi before the East vs. West All-American

Championship Game (left). Former Arizona Wildcat, NCAA Champion (97), and current ESPN analyst, Miles Simon talks with Arizona commits

Gabe York and Kaleb Tarczewski (above).

all-american championship - gatorade

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logo exposure

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premier high school

prominent high school