all-america selections a presentation at the ka plug autumn trials october 2010 jim nau
TRANSCRIPT
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
All-America SelectionsAll-America Selections
A Presentation at the KA Plug Autumn TrialsOctober 2010Jim Nau
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
AAS BRAND PROMISE All-America Selections is an independent, non-biased organization of horticulture experts who research, observe and judge the best varieties of flowers and vegetable plants across North America. Over 55 trial judges select the best products for consumers across a range of criteria.
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
History of History of All-America SelectionsAll-America Selections
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
W. Ray Hastings
Founder of AAS
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
MissionMissionTo test and evaluate the latest breeding developments in seed propagated flowers and vegetables through impartial trials across North America.
AAS Winners – Tested Nationally & Proven Locally®
PurposePurposeEncourage breeders to develop new
varieties for improved quality and performance.
To provide home gardeners with new flowers and vegetables that have won the AAS award based on proven performance.
Assist garden writers with informative press releases and photography of the AAS winners.
AAS Winners – Tested Nationally & Proven Locally®
BenefitsBenefitsTo seed companies – the honor of
winning a nationally recognized award
To bedding plant growers – tested new varieties, a national publicity program and “seed in the bag”
To home gardeners – proven superior garden performance
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
StructureStructure
AAS Council
AAS Judges (Full & Provisional)
AAS Officers & Board of Directors
AAS Winners – Tested Nationally & Proven Locally®
The Trial ProgramsThe Trial ProgramsBedding Plant TrialFlower TrialVegetable TrialCool Season Trial
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
Trialing ProceduresTrialing Procedures
AAS Winners – Tested Nationally & Proven Locally®
Trialing timeline:Trialing timeline:Entries submitted July through OctoberComparisons selectedSeed gathered from breeders &
mailed to judgesSeed germinated, grown and
transplantedSummer = judging periodSeptember/October - final judging and
scores submittedNovember – first Winner introductions
AAS Winners – Tested Nationally & Proven Locally®
Improvements such as:Improvements such as:EarlinessUnique color, flower formFree FloweringHigher yield on vegetablesTolerance to stressDisease resistanceBetter garden performance for
the home gardener
AAS Winners – Tested Nationally & Proven Locally®
Publicity ProgramPublicity Program
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
Publicity ProgramPublicity Program
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
2009 Publicity Program2009 Publicity ProgramAAS was able to track 203 unique
printed articles of the AAS winners for the calendar year of 2009. Of these articles 169 were in media AAS was able to measure in terms of circulation or exposure to the public
Overall 149,067,670 documented media impressions were seen January thru December of 2009
AAS Winners – Tested Nationally & Proven Locally®
Of the 203 articlesOf the 203 articles24 internet sources30 magazines48 newspapers9 blogs34 trade journalsMiscellaneous
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally® AAS Winners – Tested Nationally & Proven Locally®
AAS Winners – Tested Nationally & Proven Locally®
The Emblem means:The Emblem means:A living seed, a new flower or
vegetableThe Winner has been thoroughly
trialed across North AmericaIt has been judged superior to
varieties on the marketIt’s a WINNER!