all about that data: what americans care about most
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Welcome!
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About Your Speakers
Bryan Bernat @bnat23Account Director, evolve24Works with clients to transform vast amounts of digital information into actionable insights. He’s applies his digital media intelligence to a variety of industries: Agribusiness, Hospitality, Shipping, Sports & Entertainment, Telecom, and more.
Heather Bartel @HeatherSTLVP Marketing, evolve24A digital native with a multi-disciplined communications background, she manages a wide variety of marketing programs for evolve24 and past clients, including: Abbott, AT&T, Bunge, Enterprise Holdings, Merck and Visa.
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We have created more
data in the past 2 YEARS
ALONE than in the entire history of mankind.
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What is Big Data?
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Unstructured data growing at incredible rates
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• How can marketers use big data as a source for consumer and market insight?
• Why go beyond volume and sentiment to understand what people really care about?
• What makes an insight actionable?
• What do Americans really care about?– (November, December, Now)
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Questions We’ll Answer
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By the Numbers
In 2014, there were 279,834,232
Internet Users in the United States
9.58% of the World’s Internet Users
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There’s an estimated:6.7 Million posting to blogs
12 million blogging on social networks
PLUS comments, shares, retweets, etc.
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The Insights Pooln = 279.8 Million
n = 216.1 Million
n = 1,000
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Traditional Research Survey
Social Media Research
The Internet – Digital Media Research
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Volume tells you quantity.
What are people talking about
most?
Sentiment tells you mostly good, bad or neutral.
How are people responding?
Emotion indicates willingness to act.
What do people care about
most?@evolve24
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Volume, Sentiment & Emotion
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How to Read the ChartSentiment x Emotion
Priority Topics
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What Do Americans Care About Most?November 2014
Reigning ThemeCivil unrest
surrounding the St. Louis Grand Jury’s
decision not to indict former
Ferguson police officer Darren Wilson in the
shooting death of Michael Brown
November 2014
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What Do Americans Care About Most?December 2014 – Week of Dec. 1
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What Do Americans Care About Most?December 2014 – Week of Dec. 8
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What Do Americans Care About Most?December 2014 – Week of Dec. 15
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What Do Americans Care About Most?December 2014 – Week of Dec. 22
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What Do Americans Care About Most?December 2014
Reigning ThemeThe national
media spotlight on excessive
force and police brutality have many – even
President Barack Obama – calling for police reform
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What Do Americans Care About Most?January 2015 – Week of Dec. 29
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What Do Americans Care About Most?January 2015 – Week of Jan. 5
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What Do Americans Care About Most?January 2015 – Week of Jan. 15
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What Do Americans Care About Most?January 2015
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Reigning ThemeThe ongoing
debate on police reform following additional civilian shootings in St. Louis and the
killing of two on-duty police officers
in New York City
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Big Data, Better InsightsWe believe big data based on audience conversations can provide deep insights in four ways:
1. Predictive intelligence: identifying behavioral shifts and changes before they occur
2. Audience understanding: insights around what matters most for key target audiences – what will change their behavior and foster trust
3. Real time, measurement-based strategic guidance: to transition from measuring performance to measuring effectiveness
4. Big Data integration: Integrate with other systems to predict sales, customer retention, etc.
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For More Information
Each month we track the most emotional topics across America – from the millions of conversations taking place across the digital web.
Visit www.evolve24.com/resources to download free insights reports, including what topics Americans are most passionate about.
CONTACT US
Bryan Bernat @[email protected]
314-620-8946
Thank you!
Any Questions?
www.evolve24.com
Heather Bartel @HeatherSTL
314-225-2670