all about franchising pan de pidro franchise. what is franchising? franchising is a business model...

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ALL ABOUT FRANCHISING ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE PAN DE PIDRO FRANCHISE

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Page 1: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

ALL ABOUT ALL ABOUT FRANCHISINGFRANCHISINGPAN DE PIDRO FRANCHISEPAN DE PIDRO FRANCHISE

Page 2: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

WHAT IS FRANCHISING?WHAT IS FRANCHISING?

Franchising is a business model wherein the owner of Franchising is a business model wherein the owner of the business gives another entity the right to distribute the business gives another entity the right to distribute his products, implement his business techniques and his products, implement his business techniques and use his brand or trademark in exchange for a fixed use his brand or trademark in exchange for a fixed franchise fee or a portion of the gross income.franchise fee or a portion of the gross income.

The job of the Franchisor is not to make a Franchisee The job of the Franchisor is not to make a Franchisee successful, as the Franchisee must actively work on his successful, as the Franchisee must actively work on his franchise.franchise.

Being part of the franchise system does not Being part of the franchise system does not guarantee success. Like any business, it takes guarantee success. Like any business, it takes hard work, long hours and sacrifice to make the hard work, long hours and sacrifice to make the business work.business work.

Page 3: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

Franchisors provide a working operating system and assist Franchisors provide a working operating system and assist the Franchisee in getting efficient, effective and profitable the Franchisee in getting efficient, effective and profitable support services throughout the relationship.support services throughout the relationship.

The business format of franchising does not only include The business format of franchising does not only include the use of a logo or a trademark but a complete system of the use of a logo or a trademark but a complete system of doing business. The word “system” is the key concept to doing business. The word “system” is the key concept to franchising.franchising.

In franchising, the Franchisee purchases someone In franchising, the Franchisee purchases someone else’s expertise, experience and method of doing else’s expertise, experience and method of doing business. It saves the Franchisee from going business. It saves the Franchisee from going through the “labor pains” of a start-up company.through the “labor pains” of a start-up company.

Page 4: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

FRANCHISING BASICSFRANCHISING BASICS

Franchising is a method of distributing goods and Franchising is a method of distributing goods and servicesservices

Franchise is a legal agreement between two parties Franchise is a legal agreement between two parties and a privilege granted to an individual or entityand a privilege granted to an individual or entity

The entity granting the privilege is the Franchisor The entity granting the privilege is the Franchisor and the entity or individual granted the privilege is and the entity or individual granted the privilege is the Franchiseethe Franchisee

The system under which the two parties operate is The system under which the two parties operate is known as known as FRANCHISINGFRANCHISING

Page 5: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

WHY FRANCHISING?WHY FRANCHISING?

If properly executed, Franchising is a win-win situation If properly executed, Franchising is a win-win situation even for customers. The system provides a way to even for customers. The system provides a way to receive goods and services in a reliable and receive goods and services in a reliable and predictable manner. predictable manner.

Companies choose to grow by granting to others a Companies choose to grow by granting to others a license to sell their product or services. And for the license to sell their product or services. And for the Franchisee, they do not have to come up with a new Franchisee, they do not have to come up with a new idea – the Franchisor has already tested it and idea – the Franchisor has already tested it and continuously working on new ones.continuously working on new ones.

Page 6: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

BIGGEST ADVANTAGE BIGGEST ADVANTAGE OF FRANCHISINGOF FRANCHISING

The biggest advantage of franchising is this statistic: The biggest advantage of franchising is this statistic: 75% of all independently-owned businesses don’t 75% of all independently-owned businesses don’t survive the first 5 years. In franchising, only 5%. (2006 survive the first 5 years. In franchising, only 5%. (2006 data)data)

Page 7: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

FEATURES OF FEATURES OF FRANCHISINGFRANCHISING

EFFECTIVE STRUCTUREEFFECTIVE STRUCTURE

Franchising is contractual. Commitments made by both Franchising is contractual. Commitments made by both the Franchisor and the Franchisee serve as the structure the Franchisor and the Franchisee serve as the structure of the franchise system and must be protected at all of the franchise system and must be protected at all times to ensure the effectiveness of an expanding times to ensure the effectiveness of an expanding franchise network.franchise network.

CONTROL OF PRODUCTS & SERVICES FOR SALECONTROL OF PRODUCTS & SERVICES FOR SALE

To control quality of goods and services, Franchisors To control quality of goods and services, Franchisors control those goods and services that Franchisees are control those goods and services that Franchisees are allowed to sell. From time to time, Franchisors may allow allowed to sell. From time to time, Franchisors may allow Franchisees to experiment as a source of possible Franchisees to experiment as a source of possible innovation or as regional variation or different customer innovation or as regional variation or different customer base may require such deviation.base may require such deviation.

Page 8: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

CONTROL OF OPERATING ASSETS, GOODS & CONTROL OF OPERATING ASSETS, GOODS & SERVICES UTILIZED BY FRANCHISEESERVICES UTILIZED BY FRANCHISEE

Franchisors control the sources from which their Franchisors control the sources from which their Franchisees purchase operating assets (equipment, Franchisees purchase operating assets (equipment, fixture, furnishings & signages) and goods and services fixture, furnishings & signages) and goods and services required to run the franchised business:required to run the franchised business:

1. To control quality and uniformity1. To control quality and uniformity

2.2. To assure uniformity of pricesTo assure uniformity of prices

3.3. To protect confidential informationTo protect confidential information

Page 9: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

Franchisors relying primarily on product sales to Franchisors relying primarily on product sales to its Franchisees have less secure revenue base. its Franchisees have less secure revenue base. It is less dependent on monitoring its It is less dependent on monitoring its Franchisees to ensure proper royalty calculation Franchisees to ensure proper royalty calculation and payment. Therefore, the Franchisees have and payment. Therefore, the Franchisees have the burden to proper monitor their sales.the burden to proper monitor their sales.

Page 10: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

GRANT OF EXCLUSIVITY OR PROTECTIONGRANT OF EXCLUSIVITY OR PROTECTION

To facilitate sales of franchises and to motivate To facilitate sales of franchises and to motivate effective market development by the Franchisee, effective market development by the Franchisee, Franchisees are more inclined to invest in the Franchisees are more inclined to invest in the development of his business if he has no competition development of his business if he has no competition of the same brand in his area.of the same brand in his area.

A right granted to the Franchisee is the control of the A right granted to the Franchisee is the control of the geographical area to force a Franchisee to fully exploit geographical area to force a Franchisee to fully exploit his assigned territory and to maintain product quality.his assigned territory and to maintain product quality.

Page 11: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

EXCLUSIVITYEXCLUSIVITY

Franchisors generally prohibit Franchisees from having Franchisors generally prohibit Franchisees from having investments in or performing services for a investments in or performing services for a competitive business to protect the confidentiality competitive business to protect the confidentiality nature of the franchised business.nature of the franchised business.

TRANSFERABILITYTRANSFERABILITY

Franchisor reserves the right to accept or deny the Franchisor reserves the right to accept or deny the transfer of the franchise to a third party in order to transfer of the franchise to a third party in order to maintain that buyer does not overpay for it which maintain that buyer does not overpay for it which could affect his ability to run the business and if the could affect his ability to run the business and if the reputation, morals and credit standing of the new reputation, morals and credit standing of the new Franchisee is acceptable to the Franchisor.Franchisee is acceptable to the Franchisor.

Page 12: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

EXPIRATIONEXPIRATION

Franchises are granted for a definite term. If a franchise Franchises are granted for a definite term. If a franchise is not renewed, the restrictions on the business activities is not renewed, the restrictions on the business activities of the owners and his family become an issue.of the owners and his family become an issue.

Franchise agreements provide for post-expiration Franchise agreements provide for post-expiration covenant of non-competition.covenant of non-competition.

Franchisors reserve an option to buy the Franchisee’s Franchisors reserve an option to buy the Franchisee’s business upon termination or expiration of the franchise. business upon termination or expiration of the franchise. The purchase price may be determined by a formula or The purchase price may be determined by a formula or may be the fair market value of the business.may be the fair market value of the business.

Page 13: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

CONTROL OVER FRANCHISED OUTLETSCONTROL OVER FRANCHISED OUTLETS

Franchisor, generally, has less control over franchised Franchisor, generally, has less control over franchised outlets than it would have over company-owned outlets than it would have over company-owned outlets. Therefore, it is important that a relatively outlets. Therefore, it is important that a relatively uniform standards throughout the network is uniform standards throughout the network is maintained. maintained.

Franchisor implements policies, systems and Franchisor implements policies, systems and procedures to ensure compliance of these standards.procedures to ensure compliance of these standards.

Non-compliance may damage the reputation of the Non-compliance may damage the reputation of the franchised network.franchised network.

Page 14: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

THE 4Ps OF PRODUCT THE 4Ps OF PRODUCT MARKETINGMARKETING

Four elements play an important role in a customer’s Four elements play an important role in a customer’s decision to a buy a product:decision to a buy a product:

PRODUCTPRODUCTo What is the physical product?What is the physical product?o How is it packaged?How is it packaged?o What is the brand of the product?What is the brand of the product?

PRICEPRICEo What is the price to make a profit?What is the price to make a profit?o What price are customers willing to pay?What price are customers willing to pay?o Should credit be extended?Should credit be extended?o How should business respond to competitor’s price?How should business respond to competitor’s price?

Page 15: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

PLACEPLACEo How will product reach the customer?How will product reach the customer?o How will products be handled, stored, displayed and How will products be handled, stored, displayed and

controlled?controlled?o How will orders be processed?How will orders be processed?o Who will be responsible for damaged or unsold products?Who will be responsible for damaged or unsold products?o What kind of traffic pattern fit the buying patterns of the What kind of traffic pattern fit the buying patterns of the

target customers?target customers?

PROMOTIONPROMOTIONo What information do customers need? What information do customers need? o Should promotions be persuasive or informational?Should promotions be persuasive or informational?o What combination of advertising, personal sales, promo sales What combination of advertising, personal sales, promo sales

and publicity are needed?and publicity are needed?o What media to use?What media to use?

Page 16: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

PAN DE PIDRO PAN DE PIDRO FRANCHISEFRANCHISE

BUSINESS NAMEBUSINESS NAME

The Franchisor is Pan de Pidro Inc. The Franchisor is Pan de Pidro Inc. And all PdP outlets And all PdP outlets shall bear the name “PAN DE PIDRO”. The said brand shall bear the name “PAN DE PIDRO”. The said brand name, together with its tag line “atin ito” is a name, together with its tag line “atin ito” is a registered trademark.registered trademark.

TARGET MARKETTARGET MARKET

Pan de Pidro’s target market is generally CD. Ideal Pan de Pidro’s target market is generally CD. Ideal locations are commercial areas where locations are commercial areas where foot traffic foot traffic is is heavy, accessible to public transportation, visible from heavy, accessible to public transportation, visible from the street view with potential operating hours of at the street view with potential operating hours of at least 12 hours.least 12 hours.

Page 17: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

OPERATING SYSTEMOPERATING SYSTEM

A Pan de Pidro outlet operates under a trading concept – A Pan de Pidro outlet operates under a trading concept – sellingselling is the means to distribute products. Most is the means to distribute products. Most products are delivered to the outlets baked from the products are delivered to the outlets baked from the company’s commissary. Two commissaries are operating company’s commissary. Two commissaries are operating at present – 1 in Mandaluyong, which services Makati to at present – 1 in Mandaluyong, which services Makati to the North of Metro Manila outlets and 1 in Paranaque, the North of Metro Manila outlets and 1 in Paranaque, which services Pasay and the South of Metro Manila which services Pasay and the South of Metro Manila outlets. outlets.

Pandesal, however, are delivered raw but moulded and Pandesal, however, are delivered raw but moulded and ready for baking in the outlet’s oven. This will guarantee ready for baking in the outlet’s oven. This will guarantee that Pandesal, a filipino bread staple, especially in the that Pandesal, a filipino bread staple, especially in the morning is sold HOT!morning is sold HOT!

Products are sold on consignment with payment expected Products are sold on consignment with payment expected within 3 days from billing. within 3 days from billing.

Page 18: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

PROPRIETARY MARKSPROPRIETARY MARKS

The Franchisee is granted the right to use the logo, The Franchisee is granted the right to use the logo, signages, slogans and trademark of Pan de Pidro. Pan signages, slogans and trademark of Pan de Pidro. Pan de Pidro Inc is registered with the Securities and de Pidro Inc is registered with the Securities and Exchange Commission and a registered trademark.Exchange Commission and a registered trademark.

TRAININGTRAINING

Initial training shall be provided to the Franchisee and Initial training shall be provided to the Franchisee and his employees in actual store condition in one of the his employees in actual store condition in one of the company-owned outlets. This will allow the Franchisee company-owned outlets. This will allow the Franchisee and his employee to experience first hand how it is to and his employee to experience first hand how it is to operate and run a Pan de Pidro outlet. operate and run a Pan de Pidro outlet.

Page 19: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

SITE SELECTION AND APPROVALSITE SELECTION AND APPROVAL

Pan de Pidro, generally does not provide locations to Pan de Pidro, generally does not provide locations to prospective franchisees. Franchisees will have to find prospective franchisees. Franchisees will have to find them by themselves. Pan de Pidro shall approve of them by themselves. Pan de Pidro shall approve of such location prior to the lease and start of such location prior to the lease and start of construction of the proposed site to ensure that such construction of the proposed site to ensure that such location fit into the company’s location profile.location fit into the company’s location profile.

Franchisee shall conduct preliminary research on Franchisee shall conduct preliminary research on potential site. He may need to spend some time at a potential site. He may need to spend some time at a location to do traffic or pedestrian count and study the location to do traffic or pedestrian count and study the flow of traffic and people.flow of traffic and people.

Page 20: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

OUTLET EVALUATION OUTLET EVALUATION CHECKLISTCHECKLIST

ACCESSIBILITY & TRAFFIC PATTERNS YES/NO

Is it easy to exit & enter into traffic?

Are intersections difficult or are there major road construction or other impediments?

Are people shopping, commuting to other other commercial centers or just passing through?

ZONING /PARKING LAYOUT/OPERATING HOURS YES/NO

Does municipality allow bakery in that location?

Is parking available?

Do operating hours match customer needs?

Page 21: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

VISIBILITY / PUBLIC TRANSPORT / SIZE YES/NO

Is it visible from street level?

Is it in front of public transportation?

Is size within the minimum required space of PdP?

NEIGHBORHOOD DEVELOPMENT YES/NO

Is neighborhood safe and stable?

Are there any major developments in the area?

Is it within the commercial area?

Page 22: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

LEASE TERM & UTILITIES YES/NO

Is the lease term within the term of the franchise?

Is there water supply?

Is there electricity?

COMPETING OUTLETS YES/NO

Are competing bakeries located in the immediate vicinity?

What bakeries are there?

What other eateries are there?

Page 23: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

SAMPLE SAMPLE STORE LAY OUTSTORE LAY OUT

Standard colors – greenwich green and orange (swatch to be approved)

Paint style – half orange and half green

Equipment & Fixtures: 1 – Oven Display Cabinet 1 - Cooling Rack 1 – Chiller 1 – Creamline Ice Cream (optional)

Page 24: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

BODEGA SPACE

LAVATORY

WORKING TABLE

Page 25: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

OPENING ASSISTANCEOPENING ASSISTANCE

TRAININGTRAINING

Franchisee will be given a franchise kit where he can Franchisee will be given a franchise kit where he can study and evaluate the business.study and evaluate the business.

Franchisee will be briefed as to the operating system.Franchisee will be briefed as to the operating system.

Franchisee’s employees will undergo on-the-job Franchisee’s employees will undergo on-the-job training at any of the company-owned outlets.training at any of the company-owned outlets.

Page 26: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

PRE-OPENING ASSISTANCEPRE-OPENING ASSISTANCE

Franchisor can process licenses and other documents Franchisor can process licenses and other documents for the Franchisee for a minimal fee.for the Franchisee for a minimal fee.

Flyers and tarpaulins will be provided to the Franchisee Flyers and tarpaulins will be provided to the Franchisee for distribution in the vicinity of the site.for distribution in the vicinity of the site.

Lay-out assistance.Lay-out assistance.

Page 27: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

OPENING ASSISTANCEOPENING ASSISTANCE

Blessing assistance will be provided – from candles, Blessing assistance will be provided – from candles, balloons ribbons and other decors. 15 boxed goodies balloons ribbons and other decors. 15 boxed goodies for special guests will be provided.for special guests will be provided.

A total of 1000 pcs of free products will be distributed A total of 1000 pcs of free products will be distributed during the opening week.during the opening week.

PdP will send crew assistance during opening day.PdP will send crew assistance during opening day.

Publicity may be provided free of charge during Publicity may be provided free of charge during opening day.opening day.

Page 28: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

ORDERING, DELIVERIES ORDERING, DELIVERIES & BILLING SYSTEM& BILLING SYSTEM

ORDERINGORDERING

Refer to your ROI template for your minimum amount Refer to your ROI template for your minimum amount of orders. Call 5312682 up to 3 pm only daily for of orders. Call 5312682 up to 3 pm only daily for orders. Fixed weekly orders may also be accepted.orders. Fixed weekly orders may also be accepted.

Special orders must be placed at least 1 day in Special orders must be placed at least 1 day in advance. Special orders refer to orders of products not advance. Special orders refer to orders of products not part of our daily deliveries.part of our daily deliveries.

DELIVERIESDELIVERIES

Product deliveries are arranged in advance with the Product deliveries are arranged in advance with the Franchisee. Deliveries start from 12mn onwards. Franchisee. Deliveries start from 12mn onwards. Second delivery is allowed for orders not less than Second delivery is allowed for orders not less than P1000.00. P1000.00.

Page 29: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

UNSOLD PRODUCTSUNSOLD PRODUCTS

A list of products and their corresponding shelf life will A list of products and their corresponding shelf life will be furnished to Franchisees. Products unsold after the be furnished to Franchisees. Products unsold after the expiry dates may be returned but up to 20% of the expiry dates may be returned but up to 20% of the cost of the total order only. The amount of returns will cost of the total order only. The amount of returns will be deducted from the weekly billings.be deducted from the weekly billings.

There are products, however, where returns are not There are products, however, where returns are not allowed. Special orders fall under this classification.allowed. Special orders fall under this classification.

Page 30: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

BILLINGBILLING

Billing cycle is generated for every 7 days of the week.Billing cycle is generated for every 7 days of the week.

COLLECTIONCOLLECTION

Payments are expected 3 days after the date of the Payments are expected 3 days after the date of the receipt of the billing.receipt of the billing.

Delayed payments will be subjected to penalty Delayed payments will be subjected to penalty charges.charges.

Page 31: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

FRANCHISE FEEFRANCHISE FEE

ONE TIME FRANCHISE FEEONE TIME FRANCHISE FEE

Upon signing of Franchise AgreementUpon signing of Franchise Agreement P150,000.00P150,000.00

1-week prior to scheduled opening1-week prior to scheduled opening 150,000.00 150,000.00

P300,000.00P300,000.00

ROYALTY ROYALTY ………………………………………………………… NONENONE

Page 32: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

SAMPLE ROI SAMPLE ROI COMPUTATIONCOMPUTATION

COMPUTATION OF BREAK-EVEN SALESBREAD SALES ONLYSAMPLE COMPUTATION

EST. GROSS MONTHLY

EXPENSESEST. GROSS MONTHLY

SALESEST. DAILY AMT. OF

ORDERS*Rental* 12,000.00 *assumption is only 70% Salaries 12,000.00 of products sold dailyUtilities 3,000.00 LPG 1,400.00 Packaging Materials 500.00 Misc 1,000.00 EST. MONTHLY BREAK-

EVEN 29,900.00 99,666.67

EST. DAILY BREAK EVEN 3,322.22 4,318.89

TARGET SALES 4,000.00 5,200.00

Page 33: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

COMPUTATION FOR ROIBASED ON TARGET VOLUME

TARGET 1 (LOW) EST. AMT OF

ORDERS TARGET 2

(HIGH) EST. AMT OF

ORDERS

TARGET DAILY SALES 4,000.00 5,200.00 4,500.00 5,850.00

LESS: DAILY BREAK-EVEN SALES 3,322.22 3,322.22 EST. DAILY PROFIT 677.78 1,177.78 EST. DAILY PROFIT-OTHERS 500.00 3,000.00 EST. TOTAL PROFIT 1,177.78 4,177.78 NO. OF DAYS PER MONTH 30 30

EST. MONTHLY PROFIT 20,333.33 35,333.33 AMOUNT OF INVESTMENT 300,000.00 300,000.00 EST. MO. PROFIT 20,333.33 35,333.33

NO. OF MONTHS ROI 14.75 8.49

Page 34: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

ESTIMATING PEDESTRIAN ESTIMATING PEDESTRIAN TRAFFIC & SALES TRAFFIC & SALES

POTENTIALPOTENTIAL As a retail outlet, sales is largely dependent on volume, therefore, As a retail outlet, sales is largely dependent on volume, therefore,

prospective franchisee must be very careful in selecting potential prospective franchisee must be very careful in selecting potential outletsoutlets

As a rule of thumb, potential franchisee must observe the site on at As a rule of thumb, potential franchisee must observe the site on at least 3 different days at different times to understand the actual least 3 different days at different times to understand the actual volume of people that pass by as well as the potential highs and lows volume of people that pass by as well as the potential highs and lows of the areaof the area

Make an actual physical count using a counterMake an actual physical count using a counter

Add them up to get the estimated daily number of pedestrianAdd them up to get the estimated daily number of pedestrian

Make the following assumptions :Make the following assumptions : Only 50% of passersby will actually stop by your storeOnly 50% of passersby will actually stop by your store Only 50% of those who stopped will actually buyOnly 50% of those who stopped will actually buy Average sales is P20.00 per paxAverage sales is P20.00 per pax Multiply estimated buyers by the ave. sales amt will give you a potential daily Multiply estimated buyers by the ave. sales amt will give you a potential daily

sales figuresales figure

Page 35: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

SAMPLE COMPUTATIONSAMPLE COMPUTATION

DAY TIME # OF PEDESTRIAN

Monday 5:00 - 8:00 a.m. 200Wednesday 10:00 a.m. - 1:00 p.m 300Thursday 2:00 - 5:00 p.m. 400

Est. daily pedestrians 900

assume 1 : only 50% of pedestrians actually stop at your store 450assume 2 : only 50% actually buy 225assume 3 : ave. sales amount P20 20.00

Estimated sales/ day 4,500.00

Evaluate if the estimated sales support the target sales in your ROI estimate,IF NOT, THEN LOOK FOR ANOTHER SITE!

Page 36: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

DO YOU HAVE WHAT IT DO YOU HAVE WHAT IT TAKES TO BE A TAKES TO BE A FRANCHISEE?FRANCHISEE?

MOTIVATIONMOTIVATION

This is commonly found in people who have worked hard This is commonly found in people who have worked hard before on a job before but was never fulfilled.before on a job before but was never fulfilled.

MATURITYMATURITY

Maturity helps you persist despite the long hours, get along Maturity helps you persist despite the long hours, get along with your people, handle money responsibly and deal with with your people, handle money responsibly and deal with crises with patience and good judgment.crises with patience and good judgment.

You need to set goals and plans on how to achieve them. You need to set goals and plans on how to achieve them. Goals must be realistic and plans must be attainable, Goals must be realistic and plans must be attainable, accepting your limitations and exploiting your advantages. accepting your limitations and exploiting your advantages.

Page 37: ALL ABOUT FRANCHISING PAN DE PIDRO FRANCHISE. WHAT IS FRANCHISING? Franchising is a business model wherein the owner of the business gives another entity

MONEYMONEY

Starting a business takes money. Look into your Starting a business takes money. Look into your financial situation honestly and determine how much financial situation honestly and determine how much money you can put into your business. You need to money you can put into your business. You need to determine whether the business you are considering determine whether the business you are considering can provide enough income especially if you are can provide enough income especially if you are accustomed to a high income. accustomed to a high income.

KNOWLEDGE AND EXPERIENCEKNOWLEDGE AND EXPERIENCE

Know your business well. Strategize how to achieve Know your business well. Strategize how to achieve your sales targets.your sales targets.

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EVEN TEMPEREVEN TEMPER

A Franchisee must be able to make decisions logically and A Franchisee must be able to make decisions logically and with good judgment. That means he must know how to with good judgment. That means he must know how to handle pressure calmly and thoughtfully. If you are handle pressure calmly and thoughtfully. If you are impulsive, you are bound to make bad decisions. If you are impulsive, you are bound to make bad decisions. If you are hot tempered, you may alienate customers and employees, hot tempered, you may alienate customers and employees, alike, putting your business at risk.alike, putting your business at risk.

TENACITYTENACITY

““Stick to the business” is a must for every Franchisee. In Stick to the business” is a must for every Franchisee. In case of drawbacks, feel free to consult with the Franchisor case of drawbacks, feel free to consult with the Franchisor or handle the problem with maturity to make the best or handle the problem with maturity to make the best possible business decision.possible business decision.

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FAMILY SUPPORTFAMILY SUPPORT

You must have the support of your family so they will You must have the support of your family so they will understand the long hours that you may need to put into the understand the long hours that you may need to put into the business.business.

FRANCHISOR’S PLANFRANCHISOR’S PLAN

Franchising follows the game plan of the Franchisor. Follow it. If Franchising follows the game plan of the Franchisor. Follow it. If you need to make improvements, consult with your Franchisor, you need to make improvements, consult with your Franchisor, make a recommendation but accept that not all your make a recommendation but accept that not all your recommendations may be implemented. Remember that the recommendations may be implemented. Remember that the Franchisor thinks for the entire franchise network and not only Franchisor thinks for the entire franchise network and not only on your business. So if your suggestion may not work for the on your business. So if your suggestion may not work for the others, it may not be implemented at all. Learn to accept others, it may not be implemented at all. Learn to accept consensus.consensus.

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TRUSTTRUST

To succeed in franchising, you must believe and support the To succeed in franchising, you must believe and support the Franchisor’s system and policies. Since Franchisors rely on Franchisor’s system and policies. Since Franchisors rely on your business, it will constantly find ways on how to improve your business, it will constantly find ways on how to improve the overall business condition of the entire franchise the overall business condition of the entire franchise network.network.

COMMUNICATIONCOMMUNICATION

Communicate openly with the Franchisor. The more Communicate openly with the Franchisor. The more Franchisee forwards complaints and share experiences, the Franchisee forwards complaints and share experiences, the more the Franchisor can use these complaints and services more the Franchisor can use these complaints and services to improve the business’ operating system.to improve the business’ operating system.

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IF YOUR ANSWER IS YES TO THE IF YOUR ANSWER IS YES TO THE ABOVE, THEN WELCOME TO THE ABOVE, THEN WELCOME TO THE

PAN DE PIDRO FAMILY!PAN DE PIDRO FAMILY!