all about ads
TRANSCRIPT
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WORLD OF ADVERTISING
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WHAT IS
Promotion?
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A aspect of marketing mix concerned with the most effective technique for selling a product
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Concerned with effective technique of selling a product
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Effective technique of –selling a product
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Effective technique of –Selling ‘a’ Product
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IS THIS PROMOTION?
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“A healthy oil for healthy people”
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HOW DID IT ALL START?
Advertising
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NEWSPAPER ADVERTISING
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B DATTARAM AND CO.
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RADIO ADVERTISING
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T.V ADVERTISING
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YOUTUBE – SKIP ABLE ADS
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IAB Studyon Ad spend by companyThrough various media
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54%of all digital advertising isn’t Seen !!
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A Trust Worthy MediumDon't Trust Trust
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1995 – WWW Born1996 – Nokia with web access 1997 – Google,
Blogging 2000 – Mobile Ads
2003 – My space, Linkedin, Facebook (H)
2004 – Online Videos & Broadband
2006 - Twitter
2007 – Tumblr, iphone, Location (ON)
2009 – TAP HERE ads
2010 – Online Newspapers , ipad, pintrest
2011 – Google+
2012 – Smart TV household story
Timeline OfDigital Advertising
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2000 - ADWORDS
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2001 – POP UP’S & POP UNDER ADS
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2006 - YOUTUBE ADVERTISING
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LANDING PAGE
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2007 – BEHAVIOUR BASED ADVERTISING
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FACEBOOK REACH!
60%
62%
77%B2C companies, say they acquired new customers via facebook.
marketers, believe social media is crucial.
fortune 500 companies, have facebook page.
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LIKES LEADS TO PURCHASE
51% Are more likely to purchase the product after a
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A PURCHASE FOLLOWED BY A LIKE
55%
45%
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A SUCCESSFUL BRAND PAGE
Interaction Wall Post & Comments
Engaging Contents Video, Picture & Exclusive Offers
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WHY FACEBOOK?
Average 130 Friends
Likes 80 Pages
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PRINT ADS – NEWSPAPERS AND FLIERS
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WHAT AM I SELLING?
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IT’S NOT JOHNSON & JOHNSON..!!!
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Your Ad Here
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HOW TO SELL YOURSELF – STEVE JOBS
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REACH PEOPLE
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SELL DREAMS
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CREATE TWITTER-FRIENDLY HEADLINES
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STICK TO THE RULE OF THREE
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STRIVE FOR SIMPLICITY
≠
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Thank You