aligning your company for global expansion by laurel delaney (2/21/15)
TRANSCRIPT
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Presented by: Laurel Delaney for the!UCLA Anderson School of Management (2/21/15)
Aligning Your Company for Global Expansion
Factors to Consider
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Get a company-wide commitment.
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Be in the ready state.
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Choose a market.
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Develop a market entry strategy.
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Establish a!payment!plan.
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Price thoughtfully.
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Make sure you are financially sound before going global.
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Tailor your products to the!overseas marketplace.
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Protect intellectual property.
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Get information well in advance!of your global initiative.
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Ask distributors what they anticipate selling overseas.
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Meet with your customers.
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Diversify at some point.
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Provide!customer!service.
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This is all part of the process of turning your vague ambitions into a concrete strategy based on market realities, so the more smart questions you ask and answer, the better your
chances of global success.
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Thank you for your time. Questions?
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Connect with me …❖ Laurel Delaney, 773-381-1700, [email protected],
@LaurelDelaney, The Global Small Business Blog (www.globalsmallbusinessblog.com), GlobeTrade.com, Women Entrepreneurs GROW Global (www.womenentrepreneursGROWglobal.org) and About Import & Export Expert (www.importexport.about.com) !
❖ Books: Exporting: The Definitive Guide to Selling Abroad Profitably and Exporting Essentials: Selling Products and Services to the World Successfully (Apress)
Photos and content courtesy: ©2015 Laurel J. Delaney. All rights reserved.