align to the inspirational why
TRANSCRIPT
Align to the Inspirational Why
@WIAD_DC / #WIADDC
01WORLD IA DAY 2015 PRESENTATION TITLE HERE
Today!
Let’s apply best practices of innovation to the field of information architecture.
#1 Cause of Innovation Failure(& Bad Information Architecture)
No clear vision for growth
Your Client’s Inspirational Why
Meaningfully
How it solves a real person’s problem
Unique
Why their venture is different
Why You Need the Inspirational Why
Commander’s Intent – prism for decision making
Ideas degrade as they move to delivery – need a lighthouse
Coaching
Why does the world need this?
Why is this venture the best possible use of your energy, creativity and time?
What makes your venture different?
Listen
• Values• Interesting phrases• Emotion
“Tell me more”
Positive – Neutral Body• Allow silence / processing• Hands palms up• No table between you• Pen & pencil
You Do Not Need
• KPIs• Numeric Goals• Tactical Plans• Generic Statements
Examples of Inspirational WhyTo change the way people think about X by doing…
To protect or improve life for a group of people or wildlife by causing…
To creatively connect things that need…
To inspire someone to live more fully by…
Do the Content Objects Support the Inspirational Why?
YES! Yes, but… No
Gaps in the Client Offerings
If “YES!” – Information Architecture & Marketing Plan
If “Yes, But” or “No” - Product Development First
THANK YOU.
Please Contact:Carla BrownInnovation Consultant, Press the Go [email protected] | pressgobutton
THANK YOU.
WORLD IA DAY 2015 PRESENTATION TITLE HERE