Social Media In SportsBy: Alicia Kontowski

Alverno Current State of Social Media

Example of Twitter page

Explain Twitter page• 2,946 Tweets• 44 photos/videos• 89 Following• 395 Followers• Highlights• Game stats & times• 140 character short

message

Alverno Current State of Social Media

Example of Facebook page Explain Facebook page

• 502 Likes• 71 of my friends like

Alverno Athletics Page• Photos & videos

Alverno Current State of Social Media

Example of Instagram Examples of Instagram

• 63 post• 55 Followers• 7 Following• Social Media App

Comparison vs. Marquette Sports

Alverno Athletics Page

Marquette Women’s Basketball Page

Comparison vs. Marquette Sports

Alverno Athletics Page

Marquette Women’s Basketball Page

• 502 Likes• 1 video• No albums• Random uploaded photos• Last post July 7

• 1,672 Likes• No video• Multiple albums• Last post July 7• Post have been active all

summer

Comparison vs. Marquette Sports

Alverno Athletics Page

Marquette Athletics Page

Comparison vs. Marquette Sports

Alverno Athletics Page

Marquette Athletics Page

• 2,952 tweets• 45 photos/video• 93 following• 398 followers• 13 favorites• Last tweet July 7

• 11.9k tweets• 1,623 photos/videos• 7,274 Following• 17.7k followers• 826 favorites• Last tweet July 10 #tbt

Comparison vs. Marquette Sports

Alverno Athletics Marquette Athletics

Comparison vs. Marquette Sports

Alverno Athletics Marquette Athletics

• 64 Post• 55 Followers• 7 Following• Last Post July 7

• 260 Post• 1181 Followers• 218 Following• Last Post July 10

Comparison vs. Marquette Sports

Alverno Athletics

• Athletics only has there own social media site not individual sites for sports

• Less followers/following• Less post• No updates throughout

the summer

Marquette Athletics

• Each sport has there own social media site plus a athletics page

• Updates on recruits• Updates on campus

activities• More followers/followings

What Alverno is going to do to enhance social media

Alverno Athletics

• Expand athletics on social media sites to have there own individual page

• To have 100 followers by the end of the year

• Follow 300 Alverno Students • Post 1 thing daily on each

social media site

Target Audience

Alverno Inferno Social Media

Discovery

Sponsors

Investors

Milwaukee Population

D3 NCAA Sports

Population

Media Population

Alverno Population

Define

• What problem to solve

Measure &

Analyze• Current

performance levels

Improve

• Implement improvement actions in the line organization across the relevant

Control

• Establish control mechanisms to hold the achieved gain

UNDERSTAND THE PROABLEM

REMOVE THE ROOT CAUSE AND HOLD THE GAIN

Problem Solving Framework