ALICIA ARLOWWOODINVILLE, WA

REPRESENTED BY CREATIVE CIRCLE, SEATTLE 206.652.5552

• Full-service digital marketing and web development services, focused on integration, email marketing, social media management (dev+editorial), graphic design/marketing materials, and photography.

• Development and consultation on creative, strategy, branding, art direction, SEO/Google Analytics, Wordpress, WooCommerce, Eventbrite, WooForms, QuForms, email marketing (Mailchimp, Constant Contact, Vertical Response, IContact, Campaign Monitor), social API’s, and online productivity tools such as Shortstack, Vocus, TweetDeck.

• Account management and project management of multiple digital projects. Client list - page 2

Marketing & Strategic Communications Manager at COLLEGE SUCCESS FOUNDATION (Issaquah, WA) 2015 - 2015• Digital marketing, strategy, and creative consultant for education non-profit supported by the Gates Foundation. • Management and input on increased growth and interest for multi-tiered, educational funding efforts at National, state

and municipal levels via marketing events and PR; interdepartmental, leveraging and instigating multiple social media channels and cross-marketing, segmented email campaigns and analysis, direct mail, and implementation of R+A survey and analysis program of past student success stories/funding recipients.

• Departmental introduction of social media API’s and analysis, online productivity tools, and implementation of new branding and design guidelines to CSF.

• Social media management for all CSF brands and afiliate networks including: CSF Nat’l, CSF-DC, CSF-WA, WCAN and FLOTUS’s Reach Higher Washington.

Marketing Director at KONING EIZENBERG (Santa Monica, CA) 2012 - 2012Business development, digital and traditional marketing strategies and PR for an award-winning architecture firm. • Management, development and editor for expanding social media strategy and implementation of email marketing,

increased traffic by 25% in 3 months.• Inbound and outbound public relations and photography management, including rights and contract approval,

coordinating photography for shoots and press.• Management of multiple online architecture business lead services, development and management of all RFP/RFQ

responses with external teams. Nurtured and sourced new leads and networking events.• Management and coordination of all award entries and lectures, juries, speaking engagements for principals.• Creative and technical development team for new website.

Marketing Design Manager at MARMOL RADZINER (Santa Monica, CA) 2005 - 2010• Digital and traditional marketing strategies, PR, graphic + web design, social media (dev+editorial) and event planning for

award winning, design-build architecture firm, and its five brands (B2B and B2C divisions).• Graphic design and production of marketing + sales collateral, RFP/RFQ layout design and production for new business

proposals and all brands’ award submissions, resulting in 15+ winning entries in 5 years.• Photo editor of ‘08 monograph, Marmol Radziner + Associates: Between Architecture and Construction.• Designer / webmaster of 3 websites, company blog and social media accounts, redesigned new MRA site in 2010.• Event producer/design/development of trade shows (Dwell on Design SF and LA, AltBuild, Green Build).• Producer, art direction, & stylist of private residential and commercial projects in Architectural Digest, New York TImes

Magazine, Elle Decor, Luxe, Western Interiors, Dwell, Sunset, and other international, national and regional publications.• Liaison with outside publicist, coordinated and fullfilled all press editorial &/or imagery.• Managed the firm’s entire digital and print archives of historic and current photography.

Director of Digital Marketing + Consultant at ARLOCREATIVE 2010 - present

Graphic Production Artist at G.A. GERTMENIAN & SONS (Los Angeles, CA) 2002 - 2005• Designer and graphic artist for major retail home textiles manufacturer (retail clients included Macy’s, Target, Dayton

Corp., Bed Bath and Beyond, Walmart, Home Depot). • Developed concepts and textile designs for new home products with business development and marketing teams.

Worked with corporate style guides from retailers as well as developed new colorways and patterns for in-house designs.• Graphic and production design for retail-branded packaging, in store signage, marketing materials and sales collateral

for retail brands.• Coordinator and stylist of product photo shoots, photo editor and post production of photography.

EDUCATIONMinneapolis College of Art and Design

BFA, Media Arts/Photography; Minor in DesignActivities and Societies: Student Government Executive Committee

Web Design + Development post-BFA classes at MCADSmall Business/Entrepreneurial Coursework with SBA and online

MEMBERSHIPSAffiliate AIA/LA Member, 2011-2014Society of Marketing Professional Services (SMPS), 2012-2013

CREATIVE AND TECHNICAL SKILLSAdobe Creative Suites (Photoshop, Illustrator, Dreamweaver, InDesign, Bridge) - I also run a CS Tutoring Company.Microsoft Office, SEO/Google Analytics, HTML, CSS, light editing of javascript and jquery, Social Media app development (Shortstack, Iframes, others), Email Marketing tools and applications (Mailchimp, Direct Response, Constant Contact, Vertical Response, etc), FTP editors (Fetch, Yummy, CoffeeCup), Mac and PC fluency, Online RFP/RFQ Management software, Cloud Software, Project Management, Wordpress development, Google Webmaster Tools.

FUN ENTREPRENEURAL FACTS: I started an e-commerce company in 1998, Sweetbeatbags.com, that also had presence on Ebay and Rubylane while working as a photographer/digital consultant for a major telecommunication company in Minneapolis, MN. Later, I began Arlocreative.com, a handmade jewelry line, also sold on Etsy, which later became my freelance business name for all creative, marketing, and media services.

ARLOCREATIVE PARTIAL/ADDITONAL CLIENT LIST• Our House Grief Support Center: website and e-commerce design and development, integration of email marketing,

event registrations and new volunteer forms, Google Analytics/SEO training, graphic design, general marketing consultant and Wordpress tutoring seminars to their marketing staff.

• Landworth DeBolske Architecture: website design and development, integration of email marketing, Google Analytics/SEO, graphic design, email marketing campaigns.

• Kelly Sutherlin McLeod Architecture: website design and development, social media & Mailchimp integration.• Canyon Partners Investment Firm: microsite website design and development, integration of series of email campaigns

based on segments, event registrations with forms, tracking vistor analytics, event collateral for trade show, graphic design.

• Phil Norman Design Group Interior Design: email campaign devleopment, business cards, postcards, stationary.• Ilan Dei Studio Interiors and E-Commerce: marketing consultant for B2B company and design, development, and launch

of new B2C home furnishings and product line with development and design of e-commerce shop, editorial for design blog, public relations for B2B and B2C, director of events targeted at pre-growth of online sales audience, website management, SEO integration, social media management.

• Kilograph Architectural Visualization Firm: web design, SEO integration, social media management and advertising resulting in 174% traffic growth in 3 months.

• Reza Moshiri Associates Architecture and Planning: RFP and award entries, email campaign, branding• Beth Thorne Interior Design: web design and development• Espina Furniture Collection: web design, event collateral and postcards, Dwell on Design event coordination