alibaba’s secret of success_2nd
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ALIBABA’S SECRET OF SUCCESS
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ALIBABA’S SECRET OF SUCCESS
Secret of success
Popularity
Logistics
Funding sources
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Popularity• Consumers likely choose famous stores – Alibaba invested suit in Sino Weibo and
AutoNavi
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Popularity• Increased the variety of products
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LogisticsoThe e-commerce giant
oCreate an online transaction mechanism:
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Funding sources
• Service charges• Fees for bidding ranks• Charging for financial and data
services.• Selling virtual commercial
properties • Advertisements
Profits from
expensive products
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Funding sources