alibaba group david baumgart director government relations ...€¦ · alibaba group david baumgart...
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Alibaba Group
David BaumgartDirector Government Relations Alibaba
DACH, Eastern Europe and Turkey
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to make it easy to do business anywhere
Founded in 1999 by 18 entrepreneurs led by Jack Ma, a former English teacher from Hangzhou, China.
The founders set out to help entrepreneurs, with th e belief that the internet could level the playing fi eld and unleash the potential in the country.
Alibaba aims to build the future infrastructure of commerce and be a company that lasts 102 years.
The early Alibaba team working out of Jack Ma’s apartment in Hangzhou in 1999.2
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Alibaba, the world's largest retail commerce company
US$ 485Bn annual GMV in 2016 fiscal year
+10M active sellers
Annual active buyers: 434 million / 200 countries
Cainiao Network: 42 million deliveries daily (averag e)
>1Billion product and service listings
March 31st 2016: RMB 3Trillion Milestone
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Making history every 11 th November…
In 2015, $14.3 billion sold in 24 hours, +60% growt h on 2014
• 467 Million packages generated
• 69% sold on mobile
• Guinness World Records in sales: Milk, Nuts, Honey, Apples, Cars, Cellphones, TVs and Watches
• 232 countries participated
• 1/3 of all sales were from international brands
• At its peak, we processed 140,000 transactions per second
2015: $14,3 billion
2009: $8 million2010: $140 million2011: $750 million2012: $3 billion2013: $5 billion2014: $9,2 billion
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China’s rural population now has access
Our marketplaces provide China’s 600 million rural citizens with access to goods from around the world.
We are currently building 1,000 county-level rural service operation centers, and 100,000 village-level rural service centers to better facilitate rural delivery services throughout China.
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Our Platforms – Our Ecosystem – Our Business
Core Commerce Mobile Media & Entertainment Local Services
Payment & Financial Services
Logistics
Marketing services Data Management Platform
Cloud Computing
OTT
Tickets
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By 2020 China will be the largest market in the world for imported e-commerce goods
$21 B
$245 B
2014
2020e
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Steiff / Brita Water Filter
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eWTP: Electronic World Trade Platform
Enabling the future of commerce Connecting SMEs and consumers globally –
empowering both
Leveraging technology to create worldwide, borderless
free trade
Accelerating globalization and promoting inclusive
growth
Creating prosperity for all
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Our Mission
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w w w . a n t g r o u p . c o m
About Alipay & Ant Financial
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Ant Financial Ecosystem
WealthManagement
Payment Loan, Invest,Banking
CloudComputing
InsuranceCredit, Security,
Risk Control
Ant Financial is dedicated to using technology to provide inclusive financial services
to individuals as well as small and micro enterprises. We believe financial services
should be simple, low-cost and accessible to the many, not the few.
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Most regularly used payment methods for residents
of tier 1-3 cities
0% 30% 60% 90%
Alipay
现金
信用卡
借记卡
微信
网上银行
银联闪付
QQ钱包
JD支付
Apple Pay
其他
ratio of respondents
tie 1 cities tie 2 cities tie 3 cities
Source: FT Confidential Research
Multiple-choice questions with a maximum of three
possible answers
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Social platforms
Financial services
Life services
One million merchant resources
Fixed TermYu’e Bao
Ant HuabeiZhima Credit
Love Pay Lucky Money
Friends
Mobile Top-Up
Utilities
Transfer
City Service
Restaurants
Entertainments Shopping
Travel & Leisure
Alipay is a must-have APP for Chinese users’ daily life as
a Super APP, which covers a wide range of functions.
Alipay App now is a Lifestyle Super App
Koubei
Ant Loan My Insurance
Movies Go Dutch
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We’re always imagining new ways and seeking solutions
In 2015, more than 500,000 restaurants, 40,000 supermarkets & convenient stores,
over one million taxis and 300 hospitals all over China support payments with Alipay.
500,000
RESTAURANTSSUPERMARKET /
CONVENIENT STORES
40,000
TAXIS
1m+
HOSPITALS
300
Source: Alipay database
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$83.60
9,23
$260.00
32,04
0,0
75,0
150,0
225,0
300,0
Txn Amount Txn counts
2014 2015
2015 Double 11 International Online Shopping Festival
(unit: mn)
+211%
+247%
Shoppers from
90%+countries and
regions of the worldparticipated
43,000+ overseas
online merchants participated
Source: Alipay database
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Offline shopping festival
2014.12.12 (Double 12)
Alipay created an offline shopping festival in 2014, more than 200 hundred
offline stores and 100 brands participated in the event. It was the first time
Chinese consumers could shop without cash and credit card.
2015.12.12 (Double 12)
From China to Global, 30,000+ merchants from 12+ countries and regions
participated.
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China outbound tourists reached in 2015
Overall spending had increased to
120M
$215B
Trend of Alipay Outbound Users Consumption
As of 2015 July, the added up number of Alipay
outbound users reached 80,000,000+(confidential),
increased by 414% compared with 2014 on a year-
on-year basis.
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Global Merchant Network
Global Merchant Network
Duty Free Shop
Convenience Stores
Global Travel
Big Box Retailers
Global Digital Services
Food Chains
Fashion Retailer
Duty Free Shop
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w w w . a n t g r o u p . c o m
Alipay is a SUPER APPThe best way to reach millions of Chinese users
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Targeted Marketing by Alipay
With Alipay’s marketing and resources, you can reach a wide range of users, with precise and targeted approaches.
BIG DATA
SOCIAL MEDIA
ONLINE TRAVELCOMMUNITY
Alipay App
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Traffic Entrance
Target
Your Users
Complete
the Deal
Data
Alipay
Marketing Platform
Traffic
Acquisition
1Boost your presence and
connect with customers
Build Your Deal2
Search, purchase and redeem
coupons on-the-go
Payment3
Easy-to-use in-app paymet
Data4Learn about customers and
monitor your marketing data
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QR Payment
Provide best imagefor customers beforethey coming
All perspectivesincludingenvironment, shop,product, etc. in yourhand
App demonstration: Payment
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Push notification upon arrival
An almost real-time notification willbe pushed to the user upon arrivalbased on the user’s geolocation (LBS)
Reach your target audience
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Cross Marketing with Alipay Merchant Network
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